All Marketing articles – Page 17
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News briefs
Manolo Blahnik has launched his book “Fleeting Gestures and Obsessions,”...
Manolo Blahnik has launched his book “Fleeting Gestures and Obsessions,” which documents his career since he was discovered by Diana Vreeland back in 1971. The Spanish shoe designer presented the book at the Rizzoli bookstore in Milan, in the high-end shopping arcade of Galleria Vittorio Emanuele II, on Oct. 27. ...
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Heroes, a new brand of luxury men's footwear launched by...
Heroes, a new brand of luxury men's footwear launched by the German Da Vinci group in 2014, will be the official shoe of the Manchester United football team in the U.K. In this role, it is launching a collection of lifestyle shoes that fans have been able to be pre-order ...
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Tod's has launched Italian Notes, a digital guide to several...
Tod's has launched Italian Notes, a digital guide to several Italian cities. The visitors to its tods.com website can access a special session of the site which features an online guide to the cities of Bologna, Como, Florence, Milan, Montalcino, Naples, Siena, Rome and Venice, with tips on museums and ...
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Salvatore Ferragamo celebrated its 100th anniversary with a big party...
Salvatore Ferragamo celebrated its 100th anniversary with a big party for the reopening its flagship store on Rodeo Drive, in the plush Beverly Hills district of Hollywood. The Italian company, whose eponymous founder became famous for making shoes for movie stars, has also launched a digital platform that will recount ...
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Blundstone has announced the launch of its #HowIRoam campaign, which...
Blundstone has announced the launch of its #HowIRoam campaign, which celebrates its recent collaboration with Ducati. The Australian footwear brand has produced a limited edition #800 Ducati Scrambler boot as part of Ducati Scrambler's official apparel and accessory line. The boot is sold at us.blundstone.com and at select retailers in ...
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Högl, the Austrian shoe brand, has opened a digital showroom...
Högl, the Austrian shoe brand, has opened a digital showroom on the “We Want Shoes” website, which addresses retailers
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News briefs
Loriblu and Rainbow, the Italian contents company best known for...
Loriblu and Rainbow, the Italian contents company best known for animated productions such as the Winx, have signed a co-marketing partnership for a new animated series, Regal Academy. The series, which is inspired by the most popular fairy tales of all times, is scheduled for broadcasting in Italy in 2016, ...
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Hotter, the biggest shoe manufacturer in the U.K., has received...
Hotter, the biggest shoe manufacturer in the U.K., has received the Queen's Award for Enterprise
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Louis Vuitton was the highest ranked luxury brand in Interbrand's...
Louis Vuitton was the highest ranked luxury brand in Interbrand's annual Best Global Brands report, which was released by the international consulting firm on Oct. 5. Louis Vuitton ranked at no. 19 in the latest edition of the report, where Apple was no. 1 and Google no. 2, for the ...
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News briefs
Replay has launched a shoe design contest on social networks...
Replay has launched a shoe design contest on social networks – Facebook, Instagram and Twitter – in partnership with the digital platform Desall. Participants are invited to design a new 24-hours shoe model for men and women for a non-stop, night-and-day Replay experience. The contest has been on line since ...
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Skechers' Performance division has a new testimonial for the U.K....
Skechers' Performance division has a new testimonial for the U.K. and Ireland, Charlie Webster, who is well known as a presenter for a variety of sports competitions
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News briefs
Steve Jamison, proprietory of Blue Sole Shoes, an 8-year-old shop...
Steve Jamison, proprietory of Blue Sole Shoes, an 8-year-old shop in Philadelphia specializing in Italian men's shoes, has won one of the two Micam Awards given to buyers of Italian footwear at last week's session of theMicam. The store's best-sellers are the John Galliano and Roberto Cavalli collections of Roberto ...
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Horst Wortmann was given the Lifestyle Achievement Award by Schuhkurier...
Horst Wortmann was given the Lifestyle Achievement Award by Schuhkurier at the recent GDS
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Skechers has taken over the sponsorship of the Los Angeles...
Skechers has taken over the sponsorship of the Los Angeles Marathon from Asics
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Ars Sutoria has changed its name to Arssutoria, sporting a...
Ars Sutoria has changed its name to Arssutoria, sporting a more modern logo
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Frank Wright, one of the brands of the Jacobson Group,...
Frank Wright, one of the brands of the Jacobson Group, has announced rebranding of its military-inspired crest logo with a more contemporary feel
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News briefs
Pep Guardiola has signed a personal endorsement deal with Gore-Tex...
Pep Guardiola has signed a personal endorsement deal with Gore-Tex as brand ambassador. The Spanish football coach, who is currently the trainer of FC Bayern München, will represent the Gore-Tex brand and Gore branded apparel and footwear globally for the next four years. During this period, Guardiola will also be ...
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Two well-known fashion models, Irina Shayk and Stephen James, have...
Two well-known fashion models, Irina Shayk and Stephen James, have become testimonials for Xti, the fast-growing Spanish footwear brand
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News briefs
Keds has announced the launch of Ladies First Since 1916,...
Keds has announced the launch of Ladies First Since 1916, a global brand platform and ad campaign around female empowerment featuring American singer and actress Taylor Swift. The campaign, created in partnership with kirshenbaum bond senecal + partners (kbs+p), showcases the Keds footwear collection for autumn 2015, with messages that ...
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News briefs
The chief executive of Church & Co, Stephen Etheridge, has...
The chief executive of Church & Co, Stephen Etheridge, has been made an honorary fellow of the University of Northampton at this year's summer graduation ceremonies. The footwear company is based in Northampton and its shoe production started back in 1675. Etheridge is already associated with the university, as it ...
