All Marketing articles – Page 17
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Berluti has presented the first book on the brand. Titled...
Berluti has presented the first book on the brand. Titled At Their Feet, it has been published by Rizzoli and edited by M/M, a Paris-based art and design partnership consisting of Mathias Augustyniak and Michael Amzalag. The 64-page volume celebrates the 120th anniversary of the shoe company, which has been ...
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Pablosky has integrated its corporate website with its web store...
Pablosky has integrated its corporate website with its web store
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Footwear News has given this year's Lifestyle Achievement Award to...
Footwear News has given this year's Lifestyle Achievement Award to Robert Greenberg, founder of LA Gear and Skechers USA. He invested initially in hair salons, denim and roller skates. He then moved into the footwear sector after relocating from Boston to Los Angeles in 1978. Founded in 1979, LA Gear ...
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Sperry will be the official footwear partner of the America's...
Sperry will be the official footwear partner of the America's Cup and the official shoe supplier of the Oracle Team USA participating in the sailing race
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Mephisto is celebrating its 50th anniversary with a nice and...
Mephisto is celebrating its 50th anniversary with a nice and heavy 180-page book that recounts the company's interesting history through text and pictures. The brand was originally called Michaela after the name of its German-French founder, Martin Michaeli. Trained in Pirmasens, he spent a few years in the U.S. before ...
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Bobs from Skechers, a division of Skechers USA, has announced...
Bobs from Skechers, a division of Skechers USA, has announced a multi-year partnership with Best Friends Animal Society, the national animal welfare organization dedicated to ending the killing of dogs and cats in America's shelters by increasing the number of those who get placed into loving homes. For each pair ...
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Reno, the second-largest German shoe retailer, has been named by...
Reno, the second-largest German shoe retailer, has been named by German consumers as the one charging the fairest prices
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Jim Harris, chief executive of Olukai, has been recognized by...
Jim Harris, chief executive of Olukai, has been recognized by Goldman Sachs as one the of the 100 Most Intriguing Entrepreneurs
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Manolo Blahnik has launched his book “Fleeting Gestures and Obsessions,”...
Manolo Blahnik has launched his book “Fleeting Gestures and Obsessions,” which documents his career since he was discovered by Diana Vreeland back in 1971. The Spanish shoe designer presented the book at the Rizzoli bookstore in Milan, in the high-end shopping arcade of Galleria Vittorio Emanuele II, on Oct. 27. ...
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Heroes, a new brand of luxury men's footwear launched by...
Heroes, a new brand of luxury men's footwear launched by the German Da Vinci group in 2014, will be the official shoe of the Manchester United football team in the U.K. In this role, it is launching a collection of lifestyle shoes that fans have been able to be pre-order ...
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Tod's has launched Italian Notes, a digital guide to several...
Tod's has launched Italian Notes, a digital guide to several Italian cities. The visitors to its tods.com website can access a special session of the site which features an online guide to the cities of Bologna, Como, Florence, Milan, Montalcino, Naples, Siena, Rome and Venice, with tips on museums and ...
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News briefs
Salvatore Ferragamo celebrated its 100th anniversary with a big party...
Salvatore Ferragamo celebrated its 100th anniversary with a big party for the reopening its flagship store on Rodeo Drive, in the plush Beverly Hills district of Hollywood. The Italian company, whose eponymous founder became famous for making shoes for movie stars, has also launched a digital platform that will recount ...
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Blundstone has announced the launch of its #HowIRoam campaign, which...
Blundstone has announced the launch of its #HowIRoam campaign, which celebrates its recent collaboration with Ducati. The Australian footwear brand has produced a limited edition #800 Ducati Scrambler boot as part of Ducati Scrambler's official apparel and accessory line. The boot is sold at us.blundstone.com and at select retailers in ...
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Högl, the Austrian shoe brand, has opened a digital showroom...
Högl, the Austrian shoe brand, has opened a digital showroom on the “We Want Shoes” website, which addresses retailers
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Loriblu and Rainbow, the Italian contents company best known for...
Loriblu and Rainbow, the Italian contents company best known for animated productions such as the Winx, have signed a co-marketing partnership for a new animated series, Regal Academy. The series, which is inspired by the most popular fairy tales of all times, is scheduled for broadcasting in Italy in 2016, ...
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Hotter, the biggest shoe manufacturer in the U.K., has received...
Hotter, the biggest shoe manufacturer in the U.K., has received the Queen's Award for Enterprise
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Louis Vuitton was the highest ranked luxury brand in Interbrand's...
Louis Vuitton was the highest ranked luxury brand in Interbrand's annual Best Global Brands report, which was released by the international consulting firm on Oct. 5. Louis Vuitton ranked at no. 19 in the latest edition of the report, where Apple was no. 1 and Google no. 2, for the ...
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Replay has launched a shoe design contest on social networks...
Replay has launched a shoe design contest on social networks – Facebook, Instagram and Twitter – in partnership with the digital platform Desall. Participants are invited to design a new 24-hours shoe model for men and women for a non-stop, night-and-day Replay experience. The contest has been on line since ...
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Skechers' Performance division has a new testimonial for the U.K....
Skechers' Performance division has a new testimonial for the U.K. and Ireland, Charlie Webster, who is well known as a presenter for a variety of sports competitions
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News briefs
Steve Jamison, proprietory of Blue Sole Shoes, an 8-year-old shop...
Steve Jamison, proprietory of Blue Sole Shoes, an 8-year-old shop in Philadelphia specializing in Italian men's shoes, has won one of the two Micam Awards given to buyers of Italian footwear at last week's session of theMicam. The store's best-sellers are the John Galliano and Roberto Cavalli collections of Roberto ...
