All Marketing articles – Page 18
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Ferragamo is launching its first collection of shoes for...
Ferragamo is launching its first collection of shoes for girls in some of its stores in major cities around the world
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In a significant change from previous practice, Kurt Geiger has...
In a significant change from previous practice, Kurt Geiger has decided to donate money to a charity that would normally be spent on window displays for the holiday season. The British shoe retailer will give the money to Hope and Homes for Children, which works to end the institutional care ...
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Footwear Friends, the London-based benevolent society, raised over £8,700 at...
Footwear Friends, the London-based benevolent society, raised over £8,700 at its annual Footwear Friends Awards
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Footwear News has elected Skechers as “Company of the Year,”...
Footwear News has elected Skechers as “Company of the Year,” as it had already done in 1998
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Kering and its brands, including Gucci, Yves Saint Laurent and...
Kering and its brands, including Gucci, Yves Saint Laurent and other luxury brands, will be official partners of the Cannes Film Festival for the next five years, starting in May. They will get exceptional media exposure during the event. Discussion sessions will be organized during the festival with leading personalities, ...
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The German shoe brand Noah, which is manufactured in Italy,...
The German shoe brand Noah, which is manufactured in Italy, has been given the “Vegan Fashion Award 2014,” by Peta, which stands for People for the Ethical Treatment of Animals
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As in previous years, Youngcom, the marketing and consulting agency...
As in previous years, Youngcom, the marketing and consulting agency from Munich, awarded prizes for the most popular brands for teenagers in Germany. Deichmann won in the category of “most popular shoe store,” followed by Tamaris and Görtz. More than 20,000 teenagers and young adults participated in the online voting, ...
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Rollasole's founder, Matt Horan, was awarded a £5,000 (€6,251-$7,838) bursary at...
Rollasole's founder, Matt Horan, was awarded a £5,000 (€6,251-$7,838) bursary at the eighth Footwear Friends Annual Awards, on Nov. 6, after taking the Worshipful Company of Cordwainers Award for Innovation at the London-based event. Solillas won the Micro-Pak award worth £2,500 (€3,125-$3,919) plus a 12-month mentoring program. The Meltzer Travel Award, which ...
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Earlier, at a party in New York last June marking...
Earlier, at a party in New York last June marking its 70th anniversary, the Footwear Distributors and Retailers of America (FDRA), gratified Wolverine with an award for “Advocate of the Year.” The trade association also gave its Brand Focus award to one of Wolverine's brands, Merrell.
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Tim O'Donovan, the retired former chairman and chief executive of...
Tim O'Donovan, the retired former chairman and chief executive of Wolverine Worldwide, has been designated to receive the Bob Campbell lifetime achievement award at gala to be staged by the Two Ten Foundation on Dec. 2 to celebrate its 75th anniversary. O' Donovan actively served on the board of the ...
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Ugg has launched its first global marketing campaign under the...
Ugg has launched its first global marketing campaign under the “This is Ugg” theme, with the claim that it “Feels Like Nothing Else.” Addressing the customer's emotions, the campaign explores the theme that some of life's biggest moments are actually the smaller ones. The cross-channel campaign features real people and ...
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Minelli, one of the biggest shoe retail chains of the...
Minelli, one of the biggest shoe retail chains of the Vivarte group, has announced the recruitment for the coming autumn/winter selling season of its first testimonial, Georgia May Jagger, the 22-year-old fashion model who is known as the daughter of the singer Mick Jagger and Jerry Hall. The sponsorship is ...
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Skechers has enlisted Marinao Rivera, the retired Yankees baseball pitcher,...
Skechers has enlisted Marinao Rivera, the retired Yankees baseball pitcher, as a face of its men's Relaxed Fit line of footwear. Rivera, a 13-time All-Star who retired from the Major Leagues in 2013, will appear in point-of-sale, print, outdoor and digital commercials in 2015. The campaign will kick off with ...
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Digital marketing can be very effective. Selena Gomez reportedly got...
Digital marketing can be very effective. Selena Gomez reportedly got 865,000 likes after introducing her new shoe collection to her 12 million followers on Instagram. The line is a collaboration with Neo, the young and affordable shoe brand of the Adidas Group.
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Österreichische Schuhwirtshaft, the Austrian shoe retailers' association, has named Legero...
Österreichische Schuhwirtshaft, the Austrian shoe retailers' association, has named Legero as Best Supplier for 2014
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Kelly Brook, the English model, actress and TV presenter, will...
Kelly Brook, the English model, actress and TV presenter, will act as a new testimonial for Skechers in 2015. Featured in Skechers' global marketing campaigns and on social media, she will be the first celebrity endorsing the brand who came to fame outside the U.S. Skechers has also signed up ...
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Groupe Royer has donated some 1,800 former Charles Jourdan shoe...
Groupe Royer has donated some 1,800 former Charles Jourdan shoe models and 800 Stéphane Kelian styles to the International Shoe Museum of Romans
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Hans-Joachim Wolters, founder and president of Waldi Schuhfabrik, owner of...
Hans-Joachim Wolters, founder and president of Waldi Schuhfabrik, owner of the FinnComfort brand, has received a special prize for entrepreneurship in Bavaria
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El Naturalista has contributed to the establishment of storage facilities...
El Naturalista has contributed to the establishment of storage facilities for the fishermen of Miyagi, who have been affected by the devastating earthquake that hit Japan in March 2011
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Tamara Mellon, former shareholder and president of Jimmy Choo, is...
Tamara Mellon, former shareholder and president of Jimmy Choo, is using the image of Karlie Moss to promote the launch of her new U.K.-based web shop, tamaramellon.com