All Marketing articles – Page 18
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Högl, the Austrian shoe brand, has opened a digital showroom...
Högl, the Austrian shoe brand, has opened a digital showroom on the “We Want Shoes” website, which addresses retailers
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Loriblu and Rainbow, the Italian contents company best known for...
Loriblu and Rainbow, the Italian contents company best known for animated productions such as the Winx, have signed a co-marketing partnership for a new animated series, Regal Academy. The series, which is inspired by the most popular fairy tales of all times, is scheduled for broadcasting in Italy in 2016, ...
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Hotter, the biggest shoe manufacturer in the U.K., has received...
Hotter, the biggest shoe manufacturer in the U.K., has received the Queen's Award for Enterprise
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Louis Vuitton was the highest ranked luxury brand in Interbrand's...
Louis Vuitton was the highest ranked luxury brand in Interbrand's annual Best Global Brands report, which was released by the international consulting firm on Oct. 5. Louis Vuitton ranked at no. 19 in the latest edition of the report, where Apple was no. 1 and Google no. 2, for the ...
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Replay has launched a shoe design contest on social networks...
Replay has launched a shoe design contest on social networks – Facebook, Instagram and Twitter – in partnership with the digital platform Desall. Participants are invited to design a new 24-hours shoe model for men and women for a non-stop, night-and-day Replay experience. The contest has been on line since ...
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Skechers' Performance division has a new testimonial for the U.K....
Skechers' Performance division has a new testimonial for the U.K. and Ireland, Charlie Webster, who is well known as a presenter for a variety of sports competitions
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Steve Jamison, proprietory of Blue Sole Shoes, an 8-year-old shop...
Steve Jamison, proprietory of Blue Sole Shoes, an 8-year-old shop in Philadelphia specializing in Italian men's shoes, has won one of the two Micam Awards given to buyers of Italian footwear at last week's session of theMicam. The store's best-sellers are the John Galliano and Roberto Cavalli collections of Roberto ...
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Horst Wortmann was given the Lifestyle Achievement Award by Schuhkurier...
Horst Wortmann was given the Lifestyle Achievement Award by Schuhkurier at the recent GDS
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Skechers has taken over the sponsorship of the Los Angeles...
Skechers has taken over the sponsorship of the Los Angeles Marathon from Asics
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Ars Sutoria has changed its name to Arssutoria, sporting a...
Ars Sutoria has changed its name to Arssutoria, sporting a more modern logo
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Frank Wright, one of the brands of the Jacobson Group,...
Frank Wright, one of the brands of the Jacobson Group, has announced rebranding of its military-inspired crest logo with a more contemporary feel
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Pep Guardiola has signed a personal endorsement deal with Gore-Tex...
Pep Guardiola has signed a personal endorsement deal with Gore-Tex as brand ambassador. The Spanish football coach, who is currently the trainer of FC Bayern München, will represent the Gore-Tex brand and Gore branded apparel and footwear globally for the next four years. During this period, Guardiola will also be ...
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Two well-known fashion models, Irina Shayk and Stephen James, have...
Two well-known fashion models, Irina Shayk and Stephen James, have become testimonials for Xti, the fast-growing Spanish footwear brand
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Keds has announced the launch of Ladies First Since 1916,...
Keds has announced the launch of Ladies First Since 1916, a global brand platform and ad campaign around female empowerment featuring American singer and actress Taylor Swift. The campaign, created in partnership with kirshenbaum bond senecal + partners (kbs+p), showcases the Keds footwear collection for autumn 2015, with messages that ...
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The chief executive of Church & Co, Stephen Etheridge, has...
The chief executive of Church & Co, Stephen Etheridge, has been made an honorary fellow of the University of Northampton at this year's summer graduation ceremonies. The footwear company is based in Northampton and its shoe production started back in 1675. Etheridge is already associated with the university, as it ...
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Skechers has announced that Meghan Trainor will appear in a...
Skechers has announced that Meghan Trainor will appear in a brand's global marketing and social media campaign that will start later this year and go through 2017. To start with, she will appear in a TV commercial. Trainor, 21, is an American Grammy-nominated singer, songwriter and record producer. She rose ...
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Hotter, the British brand of comfort shoes, said its staff...
Hotter, the British brand of comfort shoes, said its staff is “walking on air” as it won a Queen's Award for International Trade on July 14, after securing a place in the Sunday Times International Fasttrack. The company, which remains the largest footwear manufacturer in the U.K., created 130 new ...
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Cole Haan is launching a multi-channel digital and social campaign...
Cole Haan is launching a multi-channel digital and social campaign named “Prepare for Takeoff,” which highlights its ZeroGrand lightweight shoe, as part of the autumn 2015 collection. The campaign features three stars of the New York City Ballet - Sara Mearns, Megan Fairchild and Gretchen Smith - alongside two male ...
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Stride Rite has announced a new partnership with Rosie Pope,...
Stride Rite has announced a new partnership with Rosie Pope, the British-American designer, parenting guru and TV personality. Pope, a mother of four children, will provide engaging content to help Stride Rite connect with today's families. StrideRite.com will feature a dedicated lead capture page for the exclusive Rosie Pope content, ...
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Schuhe.de, the website of the ANWR Group, has received a...
Schuhe.de, the website of the ANWR Group, has received a special prize for its creative team
