All Marketing articles – Page 18
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News briefs
Stride Rite has announced a new partnership with Rosie Pope,...
Stride Rite has announced a new partnership with Rosie Pope, the British-American designer, parenting guru and TV personality. Pope, a mother of four children, will provide engaging content to help Stride Rite connect with today's families. StrideRite.com will feature a dedicated lead capture page for the exclusive Rosie Pope content, ...
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Schuhe.de, the website of the ANWR Group, has received a...
Schuhe.de, the website of the ANWR Group, has received a special prize for its creative team
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A young Norwegian fashion blogger based in New York, Hanneli...
A young Norwegian fashion blogger based in New York, Hanneli Mustaparta, is putting her name on a limited edition of shoes for Deichmann that will be offered on its website and at selected Deichmann stores in various European countries
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News briefs
Only, one of the fashion brands of the Danish Bestseller...
Only, one of the fashion brands of the Danish Bestseller group, has developed a line of 20 styles of shoes with Zalando. Starting in August, will be offered initially on Zalando's German website, on Only's web shop and the 30 Only store in Germany. There are more than 300 Only ...
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News briefs
Laverda, the historic Italian brand of high performance motorcycles, is...
Laverda, the historic Italian brand of high performance motorcycles, is entering the fashion world, and Alberto Del Biondi has been charged with the creative management of the new lifestyle collections. Del Biondi, based in Padua, will develop Laverda lines of clothing, footwear, handbags and accessories. The new product lines will ...
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News briefs
Patrick Cox is making a comeback with a new brand...
Patrick Cox is making a comeback with a new brand called Lathbridge by Patrick Cox. It has just presented its spring/summer 2016 line in London, but the first collection for autumn/winter 2015/16 will be sold in Kurt Geiger stores in the U.K. and on a web store due to start ...
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Gabor has decided to terminate its line of children's shoes...
Gabor has decided to terminate its line of children's shoes after delivery of the autumn/winter 2015/16 collection, stating that its German licensee, WKL, can no longer produce the required quantities
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News briefs
Jockey International will come out with its first line of...
Jockey International will come out with its first line of men's and women's shoes in spring/summer 2016, followed by a more comprehensive line for the autumn/winter 2016/17 season, including slippers and tongs. It will be developed under a license with The Eastman Group, which specializes in technical fabrics. The footwear ...
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Falc is producing a new line of men's sneakers developed...
Falc is producing a new line of men's sneakers developed in collaboration with an Italian fashion blogger, Mariano Di Vaio, that was presented at the recent Pitti Uomo fair in Florence
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News briefs
Louis Vuitton remained the most valuable brand in 2014, according...
Louis Vuitton remained the most valuable brand in 2014, according to an annual study by Millward Brown and WPP. Its value actually increased by 6 percent to $27.45 billion. Hermès came next, and strangely, in spite of the positive results reported by its owners, its value declined by 13 percent ...
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Candie's is launching its spring/summer 2015 marketing campaign on Instagram,...
Candie's is launching its spring/summer 2015 marketing campaign on Instagram, featuring a fashion blogger, Shea Marie
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Geox is acting as technical sponsor of the Italian Pavilion...
Geox is acting as technical sponsor of the Italian Pavilion at the recently started Milan World Fair
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Kangaroos is acting as the main sponsor of Angelique Germann,...
Kangaroos is acting as the main sponsor of Angelique Germann, a 24-year-old Formula 3 auto racer
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A young ballet star, Maddie Ziegler, as signed up as...
A young ballet star, Maddie Ziegler, as signed up as brand ambassador for Capezio +++ Vibram will use a mobile van during the World Fair starting in Milan in September to allow visitors to choose the preferred sole for their shoes, personalizing them or improving their performance
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News briefs
Skechers is in the top ten brands best perceived by...
Skechers is in the top ten brands best perceived by mothers in the U.S., according to the consumer perception firm YouGov's BrandIndex. Over the past three months, YouGov surveyed 20,000 mothers with children under 18. Brands were ranked by averaging sub-scores on quality, satisfaction, impression, value, reputation and willingness to ...
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News briefs
Converse Rubber Tracks, the sports brand studio program, is going...
Converse Rubber Tracks, the sports brand studio program, is going global after a new partnership was established with London's Abbey Road, the iconic studios most closely associated with the Beatles. Converse's studio program was launched in 2011, with the opening of the first brick-and-mortar Rubber Tracks studio in Brooklyn, to ...
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News briefs
Sanuk has launched of a global, multi-platform marketing campaign, showing...
Sanuk has launched of a global, multi-platform marketing campaign, showing examples of people who are comfortable in their own skin. It tries to reach out to new consumers in fun ways through images of friendly motorbike races, archery challenges, desert golf tournaments and other smile-inducing activities.
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News briefs
Fondazione Prada celebrated the opening of its new venue in...
Fondazione Prada celebrated the opening of its new venue in Milan with a visit by the Italian Prime Minister Matteo Renzi and Italy's Minister of Culture, Dario Franceschini, on May 3. The facility then opened to the public on May 9. Located in Largo Isarco, south of the city center, ...
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News briefs
Stuart Weitzman has launched its first Instagram-based advertising campaign, targeting...
Stuart Weitzman has launched its first Instagram-based advertising campaign, targeting women aged 22 to 40 in North America. The digital campaign features the Cinemagraphs, a hybrid of photography and motion. The Cinemagraphs animates a small part of a picture to appear like a video. When scrolling through Instagram, the client ...
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News briefs
Cole Haan has presented The American Dream Project, its first...
Cole Haan has presented The American Dream Project, its first ever film production, realized in collaboration with Happy Marshall Productions. The docu-series explores the concept of “the American dream.” Filmmaker James Marshall and photographer Todd Williams embarked on an epic journey across the U.S. carrying just $250. In order to travel ...
