All Marketing articles – Page 15
-
News briefs
Mephisto is celebrating its 50th anniversary with a nice and...
Mephisto is celebrating its 50th anniversary with a nice and heavy 180-page book that recounts the company s interesting history through text and pictures. The brand was originally called Michaela after the name of its German-French founder, Martin Michaeli. Trained in Pirmasens, he spent a few years in the U.S. ...
-
Short stops
Skechers' Performance division has a new testimonial for the U.K....
Skechers' Performance division has a new testimonial for the U.K. and Ireland, Charlie Webster, who is well known as a presenter for a variety of sports competitions
-
News briefs
Replay has launched a shoe design contest on social networks...
Replay has launched a shoe design contest on social networks – Facebook, Instagram and Twitter – in partnership with the digital platform Desall. Participants are invited to design a new 24-hours shoe model for men and women for a non-stop, night-and-day Replay experience. The contest has been on line since ...
-
News briefs
Louis Vuitton was the highest ranked luxury brand in Interbrand's...
Louis Vuitton was the highest ranked luxury brand in Interbrand's annual Best Global Brands report, which was released by the international consulting firm on Oct. 5. Louis Vuitton ranked at no. 19 in the latest edition of the report, where Apple was no. 1 and Google no. 2, for the ...
-
Short stops
Hotter, the biggest shoe manufacturer in the U.K., has received...
Hotter, the biggest shoe manufacturer in the U.K., has received the Queen's Award for Enterprise
-
News briefs
Loriblu and Rainbow, the Italian contents company best known for...
Loriblu and Rainbow, the Italian contents company best known for animated productions such as the Winx, have signed a co-marketing partnership for a new animated series, Regal Academy. The series, which is inspired by the most popular fairy tales of all times, is scheduled for broadcasting in Italy in 2016, ...
-
Short stops
Högl, the Austrian shoe brand, has opened a digital showroom...
Högl, the Austrian shoe brand, has opened a digital showroom on the “We Want Shoes” website, which addresses retailers
-
News briefs
Blundstone has announced the launch of its #HowIRoam campaign, which...
Blundstone has announced the launch of its #HowIRoam campaign, which celebrates its recent collaboration with Ducati. The Australian footwear brand has produced a limited edition #800 Ducati Scrambler boot as part of Ducati Scrambler's official apparel and accessory line. The boot is sold at us.blundstone.com and at select retailers in ...
-
News briefs
Salvatore Ferragamo celebrated its 100th anniversary with a big party...
Salvatore Ferragamo celebrated its 100th anniversary with a big party for the reopening its flagship store on Rodeo Drive, in the plush Beverly Hills district of Hollywood. The Italian company, whose eponymous founder became famous for making shoes for movie stars, has also launched a digital platform that will recount ...
-
Short stops
Two well-known fashion models, Irina Shayk and Stephen James, have...
Two well-known fashion models, Irina Shayk and Stephen James, have become testimonials for Xti, the fast-growing Spanish footwear brand
-
News briefs
Pep Guardiola has signed a personal endorsement deal with Gore-Tex...
Pep Guardiola has signed a personal endorsement deal with Gore-Tex as brand ambassador. The Spanish football coach, who is currently the trainer of FC Bayern München, will represent the Gore-Tex brand and Gore branded apparel and footwear globally for the next four years. During this period, Guardiola will also be ...
-
Short stops
Frank Wright, one of the brands of the Jacobson Group,...
Frank Wright, one of the brands of the Jacobson Group, has announced rebranding of its military-inspired crest logo with a more contemporary feel
-
Short stops
Ars Sutoria has changed its name to Arssutoria, sporting a...
Ars Sutoria has changed its name to Arssutoria, sporting a more modern logo
-
Short stops
Skechers has taken over the sponsorship of the Los Angeles...
Skechers has taken over the sponsorship of the Los Angeles Marathon from Asics
-
Short stops
Horst Wortmann was given the Lifestyle Achievement Award by Schuhkurier...
Horst Wortmann was given the Lifestyle Achievement Award by Schuhkurier at the recent GDS
-
News briefs
Steve Jamison, proprietory of Blue Sole Shoes, an 8-year-old shop...
Steve Jamison, proprietory of Blue Sole Shoes, an 8-year-old shop in Philadelphia specializing in Italian men's shoes, has won one of the two Micam Awards given to buyers of Italian footwear at last week's session of theMicam. The store s best-sellers are the John Galliano and Roberto Cavalli collections of ...
-
News briefs
Cole Haan is launching a multi-channel digital and social campaign...
Cole Haan is launching a multi-channel digital and social campaign named “Prepare for Takeoff,” which highlights its ZeroGrand lightweight shoe, as part of the autumn 2015 collection. The campaign features three stars of the New York City Ballet - Sara Mearns, Megan Fairchild and Gretchen Smith - alongside two male ...
-
News briefs
Hotter, the British brand of comfort shoes, said its staff...
Hotter, the British brand of comfort shoes, said its staff is “walking on air” as it won a Queen's Award for International Trade on July 14, after securing a place in the Sunday Times International Fasttrack. The company, which remains the largest footwear manufacturer in the U.K., created 130 new ...
-
News briefs
Skechers has announced that Meghan Trainor will appear in a...
Skechers has announced that Meghan Trainor will appear in a brand's global marketing and social media campaign that will start later this year and go through 2017. To start with, she will appear in a TV commercial. Trainor, 21, is an American Grammy-nominated singer, songwriter and record producer. She rose ...
-
News briefs
The chief executive of Church & Co, Stephen Etheridge, has...
The chief executive of Church Co, Stephen Etheridge, has been made an honorary fellow of the University of Northampton at this year's summer graduation ceremonies. The footwear company is based in Northampton and its shoe production started back in 1675. Etheridge is already associated with the university, as ...