All Marketing articles – Page 15
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News briefs
ANWR Schuh and Romika, the brand that belongs to the...
ANWR Schuh and Romika, the brand that belongs to the Josef Seibel Group, will launch a TV campaign to market Romika's expanded sneaker segment in the second half of 2016. Customers can buy the shoes online or at selected stores affiliated with the buying group, using click & collect and ...
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The in-house restaurant of the Lorenz Shoe Group, the Austrian...
The in-house restaurant of the Lorenz Shoe Group, the Austrian parent company that owns the Högl, Ganter and Assia brands, has been given a special recognition by the local state
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News briefs
The Wortmann Group has decided to develop one of its...
The Wortmann Group has decided to develop one of its trade labels, Marco Tozzi, into an all-around consumer brand of women's shoes, starting with a big advertising campaign for the German market to support sales of its spring/summer 2017 collection. The German group wants to build up the label in ...
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Frank Hartmann, a former manager of Messe Düsseldorf who ran...
Frank Hartmann, a former manager of Messe Düsseldorf who ran the GDS until 2009, is participating in the launch of a new “European Shoeshow” that is supposed to take place in March and September every year. The first session is scheduled in Cologne for next March 12 -13. It will ...
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News briefs
Gucci has partnered with 23 Stories, Condé Nast's in-house branded...
Gucci has partnered with 23 Stories, Condé Nast's in-house branded content studio, on a sponsored four-part video series on Gucci's pre-fall 2016 collection, designed by Alessandro Michele and on sale now. The film was directed by Gia Coppola, the granddaughter of Francis Ford Coppola and the niece of Sofia Coppola, ...
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News briefs
Skechers has announced a new multi-year partnership deal with Howie...
Skechers has announced a new multi-year partnership deal with Howie Long. The sportscaster and former NFL defence player, who won the Super Bowl with the Oakland Raiders in 1984, will appear in a campaign to promote Skechers men's footwear collections. The first television commercial is scheduled to launch in time ...
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News briefs
Vans is launching a new collection of shoes, apparel and...
Vans is launching a new collection of shoes, apparel and accessories for men and women in cooperation with Nintendo. The “Vans x Nintendo” collection, showing images from well-known Nintendo games, like Super Mario Bros, Duck Hunt, Donkey Kong and The Legend of Zelda, is available online and in selected sporting ...
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Steve Madden and Famous Footwear have won this year's award...
Steve Madden and Famous Footwear have won this year's award of the Footwear Distributors and Retailers of America (FDRA), based on their sales data
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La Rinascente was crowned as “the best department store in...
La Rinascente was crowned as “the best department store in the world” for this year at the recent Global Department Store Summit in Zurich
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Gola, the original British sports shoe brand, is partnering with...
Gola, the original British sports shoe brand, is partnering with the Trek-Segafredo cycling team, based in Belgium
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News briefs
Hickies, the clever shoe lacing system, has enlisted its first...
Hickies, the clever shoe lacing system, has enlisted its first sponsored testimonial. He is Danny Willett, the English golf pro who won the Golf Masters in Augusta, Georgia, in April. The contract was signed just before his victory, so it was reasonably priced. It will include a signature series of ...
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News briefs
The Skechers Performance Los Angeles Marathon has announced a strategic...
The Skechers Performance Los Angeles Marathon has announced a strategic partnership with Venice Marathon, which is meant to further its global reach and highlight the Sketchers running events on an international scale. Both races boast international fields that draw from more than 60 countries worldwide. The 2016 Venice Marathon is ...
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News briefs
Baldinini is working on a small house museum that would...
Baldinini is working on a small house museum that would show 3,000 shoes, components and documents from its archives, tracing the history of the Italian company, founded in 1910 and currently run by Gimmi Baldinini.
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News briefs
Ecco was named as best company in the category “Quality”...
Ecco was named as best company in the category “Quality” in Sweden in the market survey conducted by “Sweden's Best Organisations” (Sveriges Bästa Företag). More than 10.000 Swedish consumers participated in the national survey. Ecco also won the category “Best shoe chain.” In addition, the company scored high in other ...
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News briefs
Chris Brown is the face of the new marketing campaign...
Chris Brown is the face of the new marketing campaign for the current spring/summer collection of Snipes, to be on sale in the company's sneaker stores from June 6. Inspired by the artistic American singer and song writer, the collection includes two hoodies and a two-piece 90s style tracksuit. A ...
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Ana Boyer is a new face for Grendene's Ipanema sandals...
Ana Boyer is a new face for Grendene's Ipanema sandals
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News briefs
Skechers has announced a new multi-year partnership deal with Howie...
Skechers has announced a new multi-year partnership deal with Howie Long. The sportscaster and former NFL defence player, who won the Super Bowl with the Oakland Raiders in 1984, will appear in a campaign to promote Skechers men's footwear collections. The first television commercial is scheduled to launch in time ...
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News briefs
Apiccaps, the Portuguese shoe industry association, has reported that Inês...
Apiccaps, the Portuguese shoe industry association, has reported that Inês Caleiro is the first Portuguese designer to have won a Dream Award at the Fashion Crowd Challenge in Shanghai. She is the artistic director of a five-year-old brand, Guava. She launched her own fashion brand, inspired by geometric shapes, after ...
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News briefs
Ugg has appointed Rosie Huntington-Whiteley as its first-ever global women's...
Ugg has appointed Rosie Huntington-Whiteley as its first-ever global women's brand ambassador. The partnership with the English supermodel and actress, best known for her work for Victoria's Secret, will begin with an autumn 2016 campaign featuring the iconic Classic Boot, updated with new features. The campaign will launch this September ...
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News briefs
Deichmann is collaborating with Warner Bros. Consumer Products for the...
Deichmann is collaborating with Warner Bros. Consumer Products for the launch of shoes with images from the “Batman vs. Superman: Dawn of Justice” movie for children and teenagers. The movie premiered in Germany on March 26. Twelve different shoe models in various styles can be purchased for €24.90 and €29.90 ...
