All Marketing articles – Page 10
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News briefs
Schuhe24, the online marketplace for independent shoe retailers, will launch...
Schuhe24, the online marketplace for independent shoe retailers, will launch its first private label for women, called Franz Ferdinand, in time for the spring/summer 2019 season. Consumer prices for the collection, which is made up of 50 shoe models, including fashion and comfort shoes, range from €40 to €90. In ...
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News briefs
A former Puma endorsee, Kylie Jenner has announced that she...
A former Puma endorsee, Kylie Jenner has announced that she was switching Adidas, to help market the Falcon sneaker. The reality TV personality shared the news on social media, wearing a pair of Falcons, part of the Adidas Originals range. Jenner's switch to Adidas reunites the family: Kendall Jenner, Kylie's ...
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Short stops
Converse has partnered with Bershka, one of the retail chains...
Converse has partnered with Bershka, one of the retail chains of the Inditex group, for an exclusive capsule collection of sneakers and clothing that is also being offered at Asos, Zalando and SSG.com
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News briefs
Prada has revived its Linea Rossa collection of sports clothing...
Prada has revived its Linea Rossa collection of sports clothing and footwear, first launched in 1997, putting its thin red line on more competitively priced and more contemporary garments with high-tech features for a younger clientele. Some of the items are meant for skiing and or snowboarding. The collection is ...
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News briefs
Puma has teamed up with Karl Lagerfeld to create an...
Puma has teamed up with Karl Lagerfeld to create an exclusive capsule collection featuring items for both men and women. The focus of the collection is Puma's Suede 50 sneaker, which celebrates its 50th anniversary this year. The collaboration on the shoe has resulted in two different unisex styles inspired ...
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News briefs
Vans is partnering with Wrangler for a pair of denim...
Vans is partnering with Wrangler for a pair of denim jeans, a jacket, a skirt and a backpack, which is now available on Wrangler's e-commerce site. Both brands belong to VF Corporation, which recently announced its decision to create a separate structure for its denim brands.
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News briefs
Birkenstock will tell a series of “Birkenstories” through its digital...
Birkenstock will tell a series of “Birkenstories” through its digital channels during the coming autumn/winter season. The campaign will focus on seven German and national personalities to portray the diversity and authenticity of the brand. The British photograph Jack Davison has travelled around the world to take pictures of them ...
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News briefs
Under the slogan #beautifulsince1838, Peter Kaiser relaunched its brand image for...
Under the slogan #beautifulsince1838, Peter Kaiser relaunched its brand image for this year's autumn/winter advertising campaign. The slogan refers to the heritage of the German shoe manufacturer and aims to reflect the new image of the company under the new management of Stefan Frank. Born in Pirmasens, he worked locally at ...
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News briefs
Stuart Lamb has been honored with the Lifetime Achievement Award...
Stuart Lamb has been honored with the Lifetime Achievement Award at this year's Drapers Footwear Awards. He has been heading up the 130-year-old family business, William Lamb, for the past 52 years, working together with his brother David until his death in 1982. The British company is one of the ...
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News briefs
Tamaris has enlisted Nazan Eckes, a well-known German TV moderator,...
Tamaris has enlisted Nazan Eckes, a well-known German TV moderator, as its testimonial for its autumn/winter 2018/19 Heart & Sole line of high-heel shoes. The digital and print campaign will kick off in September. On July 4, during the Berlin Fashion Week, Tamaris organized an event on the rooftop of ...
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News briefs
Pentland Brands has announced the launch of an in-house brand...
Pentland Brands has announced the launch of an in-house brand building academy for its new marketing and creative staff. Pentland, a British family-owned business, is the parent company of well-known sporting brands like Speedo, Berghaus and Kangaroos. It is also the licensee of Ted Baker footwear and has a joint ...
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News briefs
Richter, the Austrian brand of children's shoes, has re-launched its...
Richter, the Austrian brand of children's shoes, has re-launched its corporate website, richter.at. Visitors can check out Richter's products with 360-degree visibility and search for their availability in their favorite stores. The website is also linked with Facebook and Instagram to provide information on new collections and styles.
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News briefs
The Worshipful Company of Cordwainers has named Barbara Fidler, a...
The Worshipful Company of Cordwainers has named Barbara Fidler, a student at the London College of Fashion, National Footwear Student of the Year 2018. The award was open to footwear students at De Montfort University, University of Northampton, and London College of Fashion, which are the three British universities that ...
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News briefs
Dockers will have a new booth at the Expo Riva...
Dockers will have a new booth at the Expo Riva Schuh show starting on Saturday. The stand will be bigger than before. Its design was already adopted by Gerli, which owns the rights to the brand in Europe, for the presentation of its product range at the most recent Panorama ...
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News briefs
Lumberjack made its debut in the Moto GP on March...
Lumberjack made its debut in the Moto GP on March 18 in Losail, Qatar, at the opening race of this year's Moto GP championship. On that occasion, the brand introduced its new testimonial, Franco Morbidelli, who was also making his debut in the Moto GP category. Morbidelli was the European ...
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News briefs
Zappos has announced a multi-year partnership with Caesars Entertainment to...
Zappos has announced a multi-year partnership with Caesars Entertainment to open a theater in Las Vegas, starting with a total rebranding of The Axis, a 7,000-seat live venue on Las Vegas' Strip - the famous stretch of South Las Vegas Boulevard where many of the largest hotels and casinos are ...
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News briefs
Birkenstock was christened “Brand of the Year” and awarded the...
Birkenstock was christened “Brand of the Year” and awarded the “Excellence in Design” prize for sandals for the second year in a row in the 19th annual Plus Awards, organized by the American industry magazine Footwear Plus.
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News briefs
Skechers was honored as Ladies Brand of the Year for...
Skechers was honored as Ladies Brand of the Year for the second year in a row in the British Footwear Industry Awards. Among other honors, it was also praised as Leader in Customer Service for the first time.
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News briefs
Gore-Tex has enlisted a Norwegian singer and composer, Sigrid, as...
Gore-Tex has enlisted a Norwegian singer and composer, Sigrid, as its new brand ambassador. It says it selected her to appeal to a younger and more urban consumer target. The 21-year-old artist, who won this year's BBC Sound Award, recently participated in the launch of the Gore-Tex Infinium range of ...
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News briefs
Xsensible's Stretchwalker model earned the “Gouden Schoen” prize for the...
Xsensible's Stretchwalker model earned the “Gouden Schoen” prize for the second time in a row from the ANWR-Garant buying group. Recognition for the Dutch company's balance-point sole suggests that stylish wellness shoes are gaining traction with consumers and retailers.
