All Marketing articles – Page 8
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News briefs
The Yoox Net-a-Porter Group has launched a contest called Incredible...
The Yoox Net-a-Porter Group has launched a contest called Incredible Girls of the Future for women aged 16 to 25 years who aspire to become entrepreneurs. The contestants have to develop a fashion app by July, the first of its kind to support sustainable development in the industry. The winner ...
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News briefs
Last month, Birkenstock received the renowned Art Directors Club award,...
Last month, Birkenstock received the renowned Art Directors Club award, for a series of short films called Birkenstories. The films, produced in-house, show longtime fans of Birkenstock's sandals from around the world. The Art Directors contest is one of the biggest creative competitions in the German-speaking world and is considered ...
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News briefs
Boa Technology, the maker of the patented Boa Fit System,...
Boa Technology, the maker of the patented Boa Fit System, is launching its first consumer campaign, entitled Dialed In, to inspire consumers to get “dialed in” to Boa products. In addition, the company has announced the launch of its revamped global web-based platform, at Boafit.com.
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News briefs
Kurt Geiger has announced Gemma Chan as an ambassador for...
Kurt Geiger has announced Gemma Chan as an ambassador for its Characterful Style spring/summer 2019 marketing campaign. The British actress and former fashion model, 36, is best known for her roles in movies such as Crazy Rich Asians, Mary Queen of Scots and Captain Marvel. Maya Jama, Susie Lau, Not3s ...
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News briefs
In its latest RepTrak survey of 100 Danish companies, the...
In its latest RepTrak survey of 100 Danish companies, the Reputation Institute ranked Ecco second, behind Lego. This was an improvement of seven slots from last year for the big Danish footwear company. RepTrak, short for reputation-tracking, ranks Denmark's companies by seven criteria: products & services, innovation, workplace, governance, citizenship, ...
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News briefs
Deichmann placed third in this year's contest for the German...
Deichmann placed third in this year's contest for the German Online Award in the Fashion & Accessories category. Bonprix, a retailer of clothing, shoes and other accessories owned by the Otto Group, won the first prize, followed by Ernsting's Family, a retailer of clothes and accessories for children and women ...
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News briefs
Deichmann has chosen the British pop singer Rita Ora to...
Deichmann has chosen the British pop singer Rita Ora to present its collection of shoes for the autumn/winter 2019/20 season. Deichmann's design team created the 35 pieces of the “Rita Ora for Deichmann” collection, which will be available in select stores and web shops and in some European countries from ...
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News briefs
Hermès has launched its first podcast series, entitled “Le Faubourg...
Hermès has launched its first podcast series, entitled “Le Faubourg des rêves” (the district of dreams). The series is named after the Parisian address of the brand's long-established flagship store – 24, rue de Faubourg Saint-Honoré. Each of the nine 12-minute episodes focuses on some of the key figures at ...
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News briefs
Gola, the British brand of sneakers, will be sponsoring Roy...
Gola, the British brand of sneakers, will be sponsoring Roy Race, of the Melchester Rovers, in the Roy of the Rovers comic for the rest of the 2018-2019 season. Race appears in custom, red-and-yellow Gola boots on the cover of the latest issue, “Teamwork,” published on Feb. 7. Gola first ...
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Short stops
The ANWR cooperative group of independent retailers in the Netherlands...
The ANWR cooperative group of independent retailers in the Netherlands gave Waldläufer, the German producer of comfort footwear, the Golden Shoe prize for strong sale figures, on-time and accurate deliveries as well as good handling of the after-sales process and creative marketing campaigns
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News briefs
Through a digital B2B platform, Ricosta, the big German brand of children's...
Through a digital B2B platform, Ricosta, the big German brand of children's footwear, and Lloyd Shoes, the German shoe manufacturer, are presenting their retail clients with a new “endless aisle” called Fashion Cloud. Among other things, Fashion Cloud allows clients to check the availability of missing items from their stores in real time ...
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News briefs
Görtz, the big German shoe retailer that changed ownership and management...
Görtz, the big German shoe retailer that changed ownership and management last year, will be pursuing its recently launched #stylecommunity advertising campaign through the spring/summer season. Selected influencers from the fashion and lifestyle sector will be serving as brand ambassadors to develop and photograph motifs for the new marketing campaign. This year, the team ...
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Short stops
On Feb. 1, Giesswein, the Austrian manufacturer known for its colorful...
On Feb. 1, Giesswein, the Austrian manufacturer known for its colorful slippers and hats, launched a four-week TV-campaign – the company's first – for its new “Merino Runners” sneakers
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News briefs
Salvatore Ferragamo has hired eight web gurus, commonly referred to...
Salvatore Ferragamo has hired eight web gurus, commonly referred to as “influencers,” to help the company develop a new digital project focusing on the designer's Gancini monogram range. The eight influencers, who have been asked to create a series of short movies, are Aureta, Bryan Boy, Diet_Prada, Susie Bubble, Caroline ...
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News briefs
Kaia Gerber is the new face of Jimmy Choo, the London-based luxury...
Kaia Gerber is the new face of Jimmy Choo, the London-based luxury shoe brand. The 17-year-old model from the U.S., who is Cindy Crawford's daughter, is appearing in the marketing campaign for this year's spring/summer collection, which was photographed by Steven Meisel. It will feature a leather bag, sandals, sneakers and ankle ...
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News briefs
Sabu, the German voluntary group of independent shoe retailers, has...
Sabu, the German voluntary group of independent shoe retailers, has redesigned its online presence. A new website, laufgut.de, was launched under the slogan “Wellness for the feet.” There consumers can search for retailers and obtain information on products and brands. Each retailer has its own presentation, with photos, brand names, ...
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News briefs
Quick Schuh, the chain of moderately priced franchised stores coordinated...
Quick Schuh, the chain of moderately priced franchised stores coordinated by the ANWR Group, is planning to launch a major advertising campaign in Germany and Austria from March to May to celebrate its 50th anniversary. Besides using big posters, Quick-Schuh will make intense use of social media and other digital ...
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News briefs
Roger Vivier is introducing a short movie featuring Catherine Deneuve,...
Roger Vivier is introducing a short movie featuring Catherine Deneuve, to celebrate the launch of the Très Vivier Christmas line. The shoes are inspired by the house's original Belle Vivier shoe, named after the classic 1968 movie “Belle de Jour,” in which Deneuve wore Vivier's iconic design. The short movie, ...
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News briefs
In celebration of his 40-year career, Manolo Blahnik was named...
In celebration of his 40-year career, Manolo Blahnik was named a Luxury Legend at this year's Walpole British Luxury Awards, on Nov. 19. Alison Loehnis, president of Net-a-Porter and Mr Porter, was named a Luxury Leader. Founded in 1992, Walpole is a non-profit “official sector body” representing 210 luxury brands ...
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News briefs
Dragon, the Formula E (electric) auto-racing team, will now be...
Dragon, the Formula E (electric) auto-racing team, will now be known as Geox Dragon, thanks to a new long-term agreement with the Italian shoemaker. Geox will be supplying the Dragon team with outerwear and, of course, footwear. The Geox sole, with its heat- and humidity-reducing membrane, will be put to ...
