All Marketing articles – Page 8
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News briefs
To celebrate its 20th anniversary, Thierry Rabotin – Parabiago Collezioni...
To celebrate its 20th anniversary, Thierry Rabotin – Parabiago Collezioni has invited their customers to enter a contest to “Design your Thierry Rabotin” shoes. The company says that the product must guarantee a “Thierry Rabotin experience,” under which women of all ages refuse to sacrifice comfort in the name of ...
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News briefs
Marita Moreno, the Portuguese brand of footwear and fashion accessories,...
Marita Moreno, the Portuguese brand of footwear and fashion accessories, emerged victorious at the second edition of the “Brand, Sustainability and Business” awards at the Momad Madrid show. The jury recognized Marita Moreno's image, design, raw materials and social responsibility. The brand is now guaranteed a stand at the next ...
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News briefs
Crocs has made the Indian actress Priyanka Chopra Jonas one...
Crocs has made the Indian actress Priyanka Chopra Jonas one of the global brand ambassadors for its four-year-old “Come as You Are” campaign, which urges people to be comfortable in their shoes. Other actresses on that list include Zooey Deschanel of the U.S., Suzu Hirose of Japan, Kim Sejeong of ...
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News briefs
The latest Social Innovation Tournament, held in Dublin and sponsored...
The latest Social Innovation Tournament, held in Dublin and sponsored by the European Investment Bank, has named its finalists. Zouri Shoes, the Portuguese company that develops ecological and vegan footwear, has won second-best project of the year in the circular-economy category, beating many of the 200 other proposals from all ...
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News briefs
Högl, the Austrian shoe brand, recently invited seven fashion bloggers...
Högl, the Austrian shoe brand, recently invited seven fashion bloggers to Vienna. Each chose a model from the new autumn/winter shoe collection at Högl's flagship store in the Austrian capital, and Högl representatives then accompanied them on a trip through the city, showing them various settings for photo shoots with ...
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Short stops
Skechers has received the Best Brand of the Year award...
Skechers has received the Best Brand of the Year award from the German Schuhkurier magazine
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Short stops
Tamaris, the shoe brand owned by the Wortmann group, will...
Tamaris, the shoe brand owned by the Wortmann group, will be the official partner of Miss Germany 2020 competition and is launching a big media campaign via print and social-media channels
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News briefs
Lidl, the German food discounter, has launched its first sneaker...
Lidl, the German food discounter, has launched its first sneaker model, limited to 400 pairs. The sneaker – designed in blue, yellow and red, the corporate colors of Lidl – was not available for purchase at Lidl's stores. Instead, Lidl launched a marketing stunt to boost awareness of the sneaker. ...
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News briefs
Clarks has recruited the actors Freida Pinto and Alexander Skarsgård...
Clarks has recruited the actors Freida Pinto and Alexander Skarsgård for its autumn/winter marketing campaign. Pinto and Skarsgård will be the first celebrities to endorse the British shoe brand. According to Tara McRae, Clarks' chief marketing officer, they were “organic choices to serve as the faces of our campaign, given ...
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News briefs
Vans has signed on as presenting sponsor for the 2019...
Vans has signed on as presenting sponsor for the 2019 International Surfing Association (ISA) World Surfing Games (WSG) in Miyazaki, Japan, which will take place on Sept. 7-15. Alongside sporting competitions, the WSG will feature during the opening weekend a two-day Surf Festival, showcasing Japan's surfing culture and lifestyle. The ...
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News briefs
Rita Ora is the new brand ambassador for Deichmann and...
Rita Ora is the new brand ambassador for Deichmann and the face of its 2019/20 autumn/winter brand campaign. The “Rita Ora for Deichmann” collection has 40 women's shoe models and will be available in select stores as well as via Deichmann's online store from August.
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News briefs
Dune, the British shoe retailer, says it has generated incremental...
Dune, the British shoe retailer, says it has generated incremental revenues of £4.4 million (€4.9m-$5.5m) in the past three and a half years by delivering “the right message, for the right person, at the right time” through personalized ads. Working with a personalized digital marketing provider, Conversant, the retailer has ...
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News briefs
Last month, Birkenstock received the renowned Art Directors Club award,...
Last month, Birkenstock received the renowned Art Directors Club award, for a series of short films called Birkenstories. The films, produced in-house, show longtime fans of Birkenstock's sandals from around the world. The Art Directors contest is one of the biggest creative competitions in the German-speaking world and is considered ...
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News briefs
The Yoox Net-a-Porter Group has launched a contest called Incredible...
The Yoox Net-a-Porter Group has launched a contest called Incredible Girls of the Future for women aged 16 to 25 years who aspire to become entrepreneurs. The contestants have to develop a fashion app by July, the first of its kind to support sustainable development in the industry. The winner ...
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News briefs
A sculpture and film commissioned to celebrate the centenary of...
A sculpture and film commissioned to celebrate the centenary of Satra, the independent research and testing organization, have been completed. The sculpture, called No Compromise, was recently unveiled by His Royal Highness the Duke of Gloucester. Martin Steele – a sculptor who is based, like Satra itself, in the English ...
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News briefs
Vapesol, the Portuguese maker of soles, has launched the first...
Vapesol, the Portuguese maker of soles, has launched the first edition of its own design competition, called Academia Vapesol. The participants have to design shoes for men and women for the autumn/winter 2020/2021 season. The prototypes have to include a sole from Vapesol's catalog. The winner will receive €1,000 and ...
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News briefs
In its latest RepTrak survey of 100 Danish companies, the...
In its latest RepTrak survey of 100 Danish companies, the Reputation Institute ranked Ecco second, behind Lego. This was an improvement of seven slots from last year for the big Danish footwear company. RepTrak, short for reputation-tracking, ranks Denmark's companies by seven criteria: products & services, innovation, workplace, governance, citizenship, ...
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News briefs
Kurt Geiger has announced Gemma Chan as an ambassador for...
Kurt Geiger has announced Gemma Chan as an ambassador for its Characterful Style spring/summer 2019 marketing campaign. The British actress and former fashion model, 36, is best known for her roles in movies such as Crazy Rich Asians, Mary Queen of Scots and Captain Marvel. Maya Jama, Susie Lau, Not3s ...
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News briefs
Boa Technology, the maker of the patented Boa Fit System,...
Boa Technology, the maker of the patented Boa Fit System, is launching its first consumer campaign, entitled Dialed In, to inspire consumers to get “dialed in” to Boa products. In addition, the company has announced the launch of its revamped global web-based platform, at Boafit.com.
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News briefs
Deichmann has chosen the British pop singer Rita Ora to...
Deichmann has chosen the British pop singer Rita Ora to present its collection of shoes for the autumn/winter 2019/20 season. Deichmann's design team created the 35 pieces of the “Rita Ora for Deichmann” collection, which will be available in select stores and web shops and in some European countries from ...
