All Marketing articles – Page 3
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News briefs
Deichmann’s subsidiary Supremo to distribute Kappa in Germany and Austria
The German footwear company Supremo is taking over distribution of the Italian sports lifestyle brand Kappa in Germany and Austria as it further expands its portfolio of licensed brands, which already includes Tom Tailor, Lurchi and Romika. The retail prices for the new Kappa collection from Supremo are expected ...
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ArticleHenkelman Footwear details its plans for Bullboxer
The Dutch footwear group Theo Henkelman Footwear has unveiled more details about its plans for Bullboxer’s future, with a revamped design team focusing on a ‘new comfort concept,’ new retail partnerships and an adjusted pricing. Henkelman said that the brand’s design team has been expanded to include former Bullboxer ...
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Dray obtains the Lotto license for Brazil
WHP Global announced a long-term license agreement for Lotto giving Dray Indústria e Comércio the exclusive rights to develop, manufacture, promote and distribute the brand in Brazil. Aiming for a public launch in the second half of 2024, the Lotto product portfolio offered in Brazil will feature footwear, apparel, accessories ...
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Articles.Oliver ends footwear licensing partnership with Wortmann
The footwear brand s.Oliver prepares to venture on its own path as its owner, the German fashion company s.Oliver Bernd Freier GmbH & Co. KG, plans to end its licensing partnership with the Detmold Wortmann Group on Dec. 31, 2025 after more than 20 years, in a bid to “realign ...
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ArticleJosef Seibel launches its one brand concept in Europe
Starting with the autumn/winter 2024/2025 collection, Josef Seibel is streamlining its business with the one brand concept through which all its goods in Europe will be sold under the eponymous brand name. At the end of 2019, the German footwear company announced that it was selling the trademark rights to ...
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ArticleVida Shoes signs a licensing agreement for Merrell, Saucony kids footwear
Wolverine Worldwide has inked two new global licensing deals as part of its strategic evolution into a brand-focused growth entity. Vida Shoes International will take on the role of global licensee for Merrell and Saucony kids footwear under the first agreement. This partnership grants Vida rights to these products across ...
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ArticleKeen introduces a hiking shoe with a lifetime guarantee regarding delamination
Keen introduced the Targhee IV, which it claims is the first shoe in the industry to have a delamination-free lifetime guarantee. Targhee IV is “a boot made to be the last hiking shoe you buy,” the US brand said in a statement. Delamination is when the glue used to adhere ...
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News briefs
Kuru Footwer releases its 2024 Foot Pain Trends Report
Kuru Footwear has issued its 2024 Foot Pain Trends Report which examines the latest findings surrounding foot pain in America. The Salt Lake City footwear company carried out a survey of over 3,000 American adults that showed that eight in 10 Americans experience foot pain, with nearly half of those ...
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News briefs
Legero picks TV presenter Funda Vanroy as brand ambassador
Legero, a brand of the Austrian shoe manufacturer Legero United, has teamed up with the German television presenter and actress Funda Vanroy as the new ambassador for the company’s forthcoming spring/summer 2024 collection. Among other things, Vanroy is a presenter on the German television show series Galileo on ProSiebenSat.1’s ...
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Kaanas obtains the footwear license for Avec Les Filles
The Colombian footwear company Kaanas Shoes has entered a licensing agreement with Bagatelle International to design and produce shoes under the Avec Les Filles label. Avec Les Filles was founded in 2017 by Joyce Azria. In 2019, the fashion brand was acquired by Bagatelle. The licensing agreement with Kaanas is ...
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News briefs
Teva celebrates 40th anniversary with ‘Where to Next?’ campaign
Born in the Grand Canyon in 1984 by a resourceful river guide looking for a way to prevent sandals from floating downstream, the US outdoor footwear brand Teva introduced the world to the first sport sandal. To celebrate this major milestone, the brand, a division of Deckers Brands, has introduced ...
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ArticleAldo to produce bags under the Hunter brand
Aldo Group has entered into another licensing agreement with Authentic Brands Broup (ABG). Under the deal, the Canadian footwear company will take on the design, production and distribution of bags and small leather goods for men and women in the US and Canada. Hunter’s bag collection will launch for the ...
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ArticleSam Edelman expands into four categories, including handbags and kids’ shoes
Sam Edelman, a leading brand in the portfolio of the US footwear company Caleres, has entered into partnerships with four new licensees to expand all three of its brands – Sam Edelman, Circus NY by Sam Edelman and Sam & Libby – into new categories. The new licensing partners are ...
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t/s Brand Management takes over the Kastinger license
The footwear company t/s Brand Management GmbH is expanding its portfolio by becoming the exclusive licensee of the Kastinger brand, which specializes in mountain, hiking and leisure shoes. The companies signed a ten-year agreement, starting from Jan. 1 this year. t/s Brand Management showcased the Kastinger brand at ...
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ABG partners with BBC International for DC Shoes in U.S., Canada
Authentic Brands Group (ABG) has partnered with Florida-based BBC International for its skateboarding, snowboarding and street lifestyle brand DC Shoes. Under this agreement, BBC will handle the global design, wholesale distribution and sourcing of DC Shoes footwear and snowboard boots in the U.S. and Canada. BBC is a full-service footwear ...
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Lotto in a license agreement for Germany and Poland with Fashioncenter
WHP Global, a U.S. brand management company and owner of the Lotto label, has signed a long-term license agreement for the brand with Norderstedt-based Fashioncenter. A subsidiary of the Schmidt Group, Fashioncenter was recently entrusted with the license for the Kappa brand for 25 years and is now taking over ...
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Buffalo teams up with Berlin party collective Herrensauna to launch joint shoe collection
The German footwear manufacturer Buffalo has joined forces with Berlin party collective Herrensauna, which organizes club nights in the techno scene, to create a bespoke limited-edition, party-ready shoe line within Buffalo’s new collaboration label Source. Launched last year, Source aims to connect the footwear brand with underground culture. “United ...
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Tod’s to finance restoration of Milan’s city hall
Tod’s will fund the restoration of Milan’s city hall, which is situated in Piazza della Scala, opposite the eponymous opera house. The works comprise 5,345 square meters of exterior facades and 2,224 square meters of the internal court of honor, which features original elements of the building, including a portico ...
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ArticleWarson to provide occupational footwear under Roxy, DC brands
Warson Brands signed a licensing agreement with Authentic Brands Group (ABG) to design, develop and distribute occupational footwear for men and women under the DC Shoes brand as well as women’s styles under the Roxy brand in the U.S., Canada and Europe, including the U.K. “We look forward to expanding ...
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News briefs
Bata India’s sales slip on inflationary pressure
Bata India said that in the second quarter end Sept. 30 revenues fell by 1.3 percent year-on-year to 8,191 million rupee (€92.0m), despite expanding its retail network, as inflationary pressure affected demand. In September, annual inflation in India stood at 5.02 percent, down from 6.83 percent in August. Ebitda rose ...
