All Marketing articles
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ArticleKeen introduces a hiking shoe with a lifetime guarantee regarding delamination
Keen introduced the Targhee IV, which it claims is the first shoe in the industry to have a delamination-free lifetime guarantee. Targhee IV is “a boot made to be the last hiking shoe you buy,” the US brand said in a statement. Delamination is when the glue used to adhere ...
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Kuru Footwer releases its 2024 Foot Pain Trends Report
Kuru Footwear has issued its 2024 Foot Pain Trends Report which examines the latest findings surrounding foot pain in America. The Salt Lake City footwear company carried out a survey of over 3,000 American adults that showed that eight in 10 Americans experience foot pain, with nearly half of those ...
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Legero picks TV presenter Funda Vanroy as brand ambassador
Legero, a brand of the Austrian shoe manufacturer Legero United, has teamed up with the German television presenter and actress Funda Vanroy as the new ambassador for the company’s forthcoming spring/summer 2024 collection. Among other things, Vanroy is a presenter on the German television show series Galileo on ProSiebenSat.1’s ...
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Kaanas obtains the footwear license for Avec Les Filles
The Colombian footwear company Kaanas Shoes has entered a licensing agreement with Bagatelle International to design and produce shoes under the Avec Les Filles label. Avec Les Filles was founded in 2017 by Joyce Azria. In 2019, the fashion brand was acquired by Bagatelle. The licensing agreement with Kaanas is ...
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Teva celebrates 40th anniversary with ‘Where to Next?’ campaign
Born in the Grand Canyon in 1984 by a resourceful river guide looking for a way to prevent sandals from floating downstream, the US outdoor footwear brand Teva introduced the world to the first sport sandal. To celebrate this major milestone, the brand, a division of Deckers Brands, has introduced ...
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ArticleAldo to produce bags under the Hunter brand
Aldo Group has entered into another licensing agreement with Authentic Brands Broup (ABG). Under the deal, the Canadian footwear company will take on the design, production and distribution of bags and small leather goods for men and women in the US and Canada. Hunter’s bag collection will launch for the ...
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ArticleSam Edelman expands into four categories, including handbags and kids’ shoes
Sam Edelman, a leading brand in the portfolio of the US footwear company Caleres, has entered into partnerships with four new licensees to expand all three of its brands – Sam Edelman, Circus NY by Sam Edelman and Sam & Libby – into new categories. The new licensing partners are ...
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t/s Brand Management takes over the Kastinger license
The footwear company t/s Brand Management GmbH is expanding its portfolio by becoming the exclusive licensee of the Kastinger brand, which specializes in mountain, hiking and leisure shoes. The companies signed a ten-year agreement, starting from Jan. 1 this year. t/s Brand Management showcased the Kastinger brand at ...
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ABG partners with BBC International for DC Shoes in U.S., Canada
Authentic Brands Group (ABG) has partnered with Florida-based BBC International for its skateboarding, snowboarding and street lifestyle brand DC Shoes. Under this agreement, BBC will handle the global design, wholesale distribution and sourcing of DC Shoes footwear and snowboard boots in the U.S. and Canada. BBC is a full-service footwear ...
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Lotto in a license agreement for Germany and Poland with Fashioncenter
WHP Global, a U.S. brand management company and owner of the Lotto label, has signed a long-term license agreement for the brand with Norderstedt-based Fashioncenter. A subsidiary of the Schmidt Group, Fashioncenter was recently entrusted with the license for the Kappa brand for 25 years and is now taking over ...
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Buffalo teams up with Berlin party collective Herrensauna to launch joint shoe collection
The German footwear manufacturer Buffalo has joined forces with Berlin party collective Herrensauna, which organizes club nights in the techno scene, to create a bespoke limited-edition, party-ready shoe line within Buffalo’s new collaboration label Source. Launched last year, Source aims to connect the footwear brand with underground culture. “United ...
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Tod’s to finance restoration of Milan’s city hall
Tod’s will fund the restoration of Milan’s city hall, which is situated in Piazza della Scala, opposite the eponymous opera house. The works comprise 5,345 square meters of exterior facades and 2,224 square meters of the internal court of honor, which features original elements of the building, including a portico ...
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ArticleWarson to provide occupational footwear under Roxy, DC brands
Warson Brands signed a licensing agreement with Authentic Brands Group (ABG) to design, develop and distribute occupational footwear for men and women under the DC Shoes brand as well as women’s styles under the Roxy brand in the U.S., Canada and Europe, including the U.K. “We look forward to expanding ...
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Bata India’s sales slip on inflationary pressure
Bata India said that in the second quarter end Sept. 30 revenues fell by 1.3 percent year-on-year to 8,191 million rupee (€92.0m), despite expanding its retail network, as inflationary pressure affected demand. In September, annual inflation in India stood at 5.02 percent, down from 6.83 percent in August. Ebitda rose ...
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ArticleAldo in licensing agreement with ABG’s Roxy brand
Aldo Group has entered into another licensing agreement with Authentic Brands Broup (ABG), Jonathan Frankel, the president of Aldo Product Services told Footwear News. The new agreement involves the design, production and distribution of footwear for ABG’s newly acquired Roxy brand. The first collection of Roxy footwear for women’s ...
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Jimmy Choo creates a capsule collection with Jean Paul Gaultier
Jimmy Choo, the luxury shoe maker owned by Capri Holdings, has collaborated with the French fashion house Jean Paul Gaultier on an exclusive capsule footwear collection. The collaboration fuses two creative identities founded on a shared vision of powerful, confident, and glamourous femininity co-designed by the houses’ creative directors Sandra ...
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Caleres rolls out Bluecore’s platform across its brands
Bluecore, a retail shopper identification and customer movement technology, announced that Caleres is implementing the platform across its portfolio of brands. It was selected by the U.S. footwear group to help identify, personalize, and orchestrate automated marketing across the customer lifecycle and will become a key component of Caleres’ marketing ...
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Steve Madden choses January Digital as its digital agency in North America
Steve Madden has named January Digital as its digital agency of record in North America. The media agency will be responsible for developing and executing Steve Madden’s digital media strategy and investment. In October 2022, Steve Madden hired January Consulting, the consulting arm of January Digital, to transform the brand’s ...
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Crocs introduces cowboy boots
Crocs has kicked off “Croctober” with month-long festivities dedicated to the passionate, universal fan base proudly known as “Croc Nation.” This Croctober will feature one of the most requested Crocs footwear designs in the brand’s history – the Crocs Classic Cowboy Boot. “For years, the buzz around a Crocs-inspired cowboy ...
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ACI International extends its licensing agreement with Perry Ellis International
ACI International, a manufacturer and marketer of footwear in the U.S. and Canada, has extended its license agreement with Perry Ellis International (PEI) to include a men and boys’ footwear line under the Original Penguin brand. The agreement marks the continuation of PEI’s 16-year relationship with ACI, which currently produces ...
