All Marketing articles
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Havaianas tops The Lyst Index in Q3
Havaianas’ Top flip-flips were the hottest fashion item in the third quater, and Nike placed two shoe models among the world’s top ten most appealing products, according to The Lyst Index. Saint Laurent’s Le Loafer ranked as the second-hottest fashion item, while The Row’s Eel loafer ranked fourth. The Nike ...
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Wolverine named 2025 Company of the Year by Footwear News
Wolverine Worldwide has been named 2025 Company of the Year by Footwear News and will be recognized at the Footwear News Achievement Awards (FNAA) on Dec. 3, in New York City. “Being named Company of the Year by Footwear News is a testament to the innovation, drive, and resilience of ...
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ArticleBioShoes4All project nears finish line with campaign to promote conscious consumption
BioShoes4All, an initiative to bolster the sustainability of Portugal’s footwear supply chain launched in 2022, is nearing the finish line, with the Portuguese footwear industry association Apiccaps announcing in mid-October that 85 percent of BioShoes4All projects had been completed and unveiling an international campaign to promote the conscious consumption of ...
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Marc Fisher LTD celebrates it tenth anniversary
The American footwear brand Marc Fisher LTD is celebrating its 10th anniversary. “Looking back, it’s almost unbelievable what we have built with a small, dedicated team and a tightly focused marketing budget,” said the founder Marc Fisher. “We relied on the product—its quality, style, and functionality—to speak for itself. ...
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Adidas enters the safety footwear market with GLO Brands
Adidas and GLO Brands announced a long-term partnership in the safety footwear market and the launch of adidas pro work, a line of products designed for construction, maintenance and logistics. The first models are expected to debut in the second quarter of 2026 through select distribution partners and channels. The ...
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New Balance and Sézane in sneaker collaboration
The French fashion brand Sézane and New Balance will collaborate for the first time on a limited-edition sneaker. Inspired by the 471 model, these shoes are made with materials and colors designed for autumn days. The exclusive launch will be available in early October on Sézane.com, on the app ...
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Gymshark launches a footwear line in a collaboration with R.A.D
Gymshark, a British brand of fitness apparel, has launched a footwear line in collaboration with R.A.D, a British label of performance shoes. The companies produced two limited-edition models – the R.A.D ONE V2 and the R.A.D R-1 – in five colorways for men and women. The Gymshark X R.A.D collaboration ...
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ArticleGabor launches a new brand strategy, cuts jobs at its Portuguese plant
The German footwear manufacturer Gabor Shoes is revamping its brand identity for the spring/summer 2026 season in a bid to expand its international footprint and customer base. The new brand strategy, “Gabor One,” aims to unify its digital and physical presence across products, packaging and marketing materials, with a focus ...
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ArticleBos Group obtains the footwear license for PME Legend
The Dutch fashion retailer Just Brands has signed a long-term licensing deal with Bos Group International, granting the latter exclusive distribution rights for PME Legend shoes across Europe. The transition is aimed at bolstering PME Legend’s growth and brand presence in the European footwear market. Under the agreement, Bos Group ...
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Piccadilly to celebrate 70 years during Expo Riva Schuh
On June 15, Piccadilly will celebrate its 70th anniversary. The venue of the exclusive event is Spiaggia Olivi on the shore of Lake Garda in Riva del Garda, Italy, during Expo Riva Schuh. “The evening will bring together clients, strategic partners, international agents, board members, and the Piccadilly family business ...
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ArticleBoohoo to rebrand as Debenhams in bid to arrest sales slump
Boohoo is rebranding as Debenhams Group as part of new Chief Executive Dan Finley’s plans to turn around the fortunes of the British online fast fashion amid an ongoing tough trading environment. Boohoo said Debenhams, which it bought out of administration after its collapse in 2021, was now growing rapidly ...
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News briefsSuperga celebrates the 100th birthday of its iconic canvas shoe
Superga is launching the 2750 Made in Italy, a new chapter to celebrate the history of its iconic 2750 canvas shoe. The brand, which has been part of the BasicNet portfolio since 2007, presented the limited edition at Pitti Uomo 107 in Florence earlier this month. The design of the ...
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ArticleKizik enters distribution agreements in South Korea, France, Gulf countries and Spain
Kizik has entered distribution agreements in South Korea, France, the Gulf countries and Spain as the US brand specializing in slip-on shoes continues to expand abroad. In South Korea, Kizik partnered with Platform Inc., a distributor with over 20 years of expertise in introducing brands like Saint James, Fred Perry ...
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Mustang transfers shoe license to Supremo
The German denim brand Mustang inked a licensing deal with the German shoe company Supremo for the distribution of Mustang’s footwear, after more than 20 years of collaboration with the shoe supplier Tendenza and its distribution partner 2Go. As of July 1, Supremo will take over responsibility as the ...
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2Go Shoe Company acquires the Lerros shoe license
2Go Shoe Company, the German shoe manufacturer based in Westerheim near Ulm, has entered a partnership with the Düsseldorf-based menswear retailer Lerros and is taking over the license for the production and distribution of Lerros-branded shoes. With the agreement with 2Go, Lerros is expanding its portfolio to include shoes and ...
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ArticleXtratuf focuses on lifestyle and outdoor markets
Xtratuf is shifting its focus to lifestyle and outdoor markets. The US brand, initially popular among commercial fishermen, now has a diversified customer base. Half of customers are male adults, while women and children make up the other 50 percent – a significant change from the 70 to 75 percent ...
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ArticleLloyd unveils its new brand identity
After changing names from Lloyd Shoes to Lloyd Lifestyle GmbH following its acquisition last year by the Swiss sports and lifestyle firm Arklyz, the German shoemaker unveiled its new brand identify, which includes the new claim “Own the Moments”. “This rebrand is all about embracing change and moving forward to ...
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Stuart Weitzman picks Mark Consuelos as ambassador for men’s collection
Stuart Weitzman has chosen the actor, producer and talk show host Mark Consuelos as the first global ambassador for its men’s collection, which was launched earlier this year. ”As the brand is known for celebrating bold, confident women since its founding in 1986, this campaign is concepted to define the ...
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ArticleLloyd Shoes changes name to Lloyd Lifestyle
The German shoemaker Lloyd Shoes has changed its name to Lloyd Lifestyle GmbH, reflecting the brand’s new direction, the company announced. The name change follows the acquisition by Swiss sports and lifestyle firm Arklyz AG and mirrors the company’s’ new strategic direction. “This change reflects the company’s strategic shift ...
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Heydude picks Sydney Sweeney as its brand ambassador
Heydude hired Sydney Sweeney as its “global spokesperson.” On Aug. 21, the brand owned by Crocs, announced a long-term and global partnership with Sweeney as well as unveiling its new brand campaign ”to create a movement of Dudes.” Sweeney is a two-time Emmy nominated actress and producer.
