All Marketing articles – Page 2
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News briefs
Gymshark launches a footwear line in a collaboration with R.A.D
Gymshark, a British brand of fitness apparel, has launched a footwear line in collaboration with R.A.D, a British label of performance shoes. The companies produced two limited-edition models – the R.A.D ONE V2 and the R.A.D R-1 – in five colorways for men and women. The Gymshark X R.A.D collaboration ...
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ArticleGabor launches a new brand strategy, cuts jobs at its Portuguese plant
The German footwear manufacturer Gabor Shoes is revamping its brand identity for the spring/summer 2026 season in a bid to expand its international footprint and customer base. The new brand strategy, “Gabor One,” aims to unify its digital and physical presence across products, packaging and marketing materials, with a focus ...
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ArticleBos Group obtains the footwear license for PME Legend
The Dutch fashion retailer Just Brands has signed a long-term licensing deal with Bos Group International, granting the latter exclusive distribution rights for PME Legend shoes across Europe. The transition is aimed at bolstering PME Legend’s growth and brand presence in the European footwear market. Under the agreement, Bos Group ...
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News briefs
Piccadilly to celebrate 70 years during Expo Riva Schuh
On June 15, Piccadilly will celebrate its 70th anniversary. The venue of the exclusive event is Spiaggia Olivi on the shore of Lake Garda in Riva del Garda, Italy, during Expo Riva Schuh. “The evening will bring together clients, strategic partners, international agents, board members, and the Piccadilly family business ...
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ArticleBoohoo to rebrand as Debenhams in bid to arrest sales slump
Boohoo is rebranding as Debenhams Group as part of new Chief Executive Dan Finley’s plans to turn around the fortunes of the British online fast fashion amid an ongoing tough trading environment. Boohoo said Debenhams, which it bought out of administration after its collapse in 2021, was now growing rapidly ...
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News briefsSuperga celebrates the 100th birthday of its iconic canvas shoe
Superga is launching the 2750 Made in Italy, a new chapter to celebrate the history of its iconic 2750 canvas shoe. The brand, which has been part of the BasicNet portfolio since 2007, presented the limited edition at Pitti Uomo 107 in Florence earlier this month. The design of the ...
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ArticleKizik enters distribution agreements in South Korea, France, Gulf countries and Spain
Kizik has entered distribution agreements in South Korea, France, the Gulf countries and Spain as the US brand specializing in slip-on shoes continues to expand abroad. In South Korea, Kizik partnered with Platform Inc., a distributor with over 20 years of expertise in introducing brands like Saint James, Fred Perry ...
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News briefs
Mustang transfers shoe license to Supremo
The German denim brand Mustang inked a licensing deal with the German shoe company Supremo for the distribution of Mustang’s footwear, after more than 20 years of collaboration with the shoe supplier Tendenza and its distribution partner 2Go. As of July 1, Supremo will take over responsibility as the ...
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News briefs
2Go Shoe Company acquires the Lerros shoe license
2Go Shoe Company, the German shoe manufacturer based in Westerheim near Ulm, has entered a partnership with the Düsseldorf-based menswear retailer Lerros and is taking over the license for the production and distribution of Lerros-branded shoes. With the agreement with 2Go, Lerros is expanding its portfolio to include shoes and ...
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ArticleXtratuf focuses on lifestyle and outdoor markets
Xtratuf is shifting its focus to lifestyle and outdoor markets. The US brand, initially popular among commercial fishermen, now has a diversified customer base. Half of customers are male adults, while women and children make up the other 50 percent – a significant change from the 70 to 75 percent ...
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ArticleLloyd unveils its new brand identity
After changing names from Lloyd Shoes to Lloyd Lifestyle GmbH following its acquisition last year by the Swiss sports and lifestyle firm Arklyz, the German shoemaker unveiled its new brand identify, which includes the new claim “Own the Moments”. “This rebrand is all about embracing change and moving forward to ...
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News briefs
Stuart Weitzman picks Mark Consuelos as ambassador for men’s collection
Stuart Weitzman has chosen the actor, producer and talk show host Mark Consuelos as the first global ambassador for its men’s collection, which was launched earlier this year. ”As the brand is known for celebrating bold, confident women since its founding in 1986, this campaign is concepted to define the ...
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ArticleLloyd Shoes changes name to Lloyd Lifestyle
The German shoemaker Lloyd Shoes has changed its name to Lloyd Lifestyle GmbH, reflecting the brand’s new direction, the company announced. The name change follows the acquisition by Swiss sports and lifestyle firm Arklyz AG and mirrors the company’s’ new strategic direction. “This change reflects the company’s strategic shift ...
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News briefs
Heydude picks Sydney Sweeney as its brand ambassador
Heydude hired Sydney Sweeney as its “global spokesperson.” On Aug. 21, the brand owned by Crocs, announced a long-term and global partnership with Sweeney as well as unveiling its new brand campaign ”to create a movement of Dudes.” Sweeney is a two-time Emmy nominated actress and producer.
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News briefs
Skechers hires Ruud Gullit as brand ambassador in Benelux
Ruud Gullit, a football legend and former captain of the Dutch national team, has signed on with Skechers as its first ambassador in Benelux. Named World Soccer Player of the Year twice, Gullit will be featured in multi-platform marketing for Skechers’ footwear and apparel collections, including Skechers Hands Free Slip-ins ...
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News briefs
Stuart Weitzman hires five global ambassadors
Stuart Weitzman announced five new global ambassadors: Aly Raisman, Christy Turlington, Issa Rae, Lucy Liu and Ming Xi. They are set to star in the brand’s new campaign film “How Lovely to Be a Woman,” premiering Sept. 4.
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News briefs
Tamaris wins twice at the German Brand Award
Tamaris, a brand of the German footwear manufacturer and distributor Wortmann Group, has won in two categories at the German Brand Award, which were presented in Berlin. The Detmold-based company won the Gold prize in the category “Excellent Brands - Fashion,” the highest award for excellence in brand management, ...
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ArticleC-Suite interview: SJ hires a designer to build up its brand identity and starts rolling out its retail concept
SJ, the brand launched simultaneously in Europe and Asia by the Belgian footwear group Cortina in January, has hired an external consultant, Germain Thomine, to help develop its product range and fine tune its image. Meanwhile, SJ is honing its retailing skills in Asia thanks to the opening of points ...
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News briefs
Golden Goose introduces summer retail concept
Italian luxury sneaker brand Golden Goose is unveiling Bar Golden, a new retail experience inspired by the Italian culture and design of the 1960s. The new concept is launching in the seaside resorts of Forte dei Marmi, Italy, and Bodrum, Turkey. The stores showcase a selection of vintage objects such ...
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ArticleKienast rebrands all ABC and K+K stores as Reno
The German family-owned shoe retailer Kienast Group has announced that between August and October this year it will rebrand approximately 250 of its stores as Reno. The change will affect stores currently operating under the ABC Schuh-Center and K+K Schuh-Center brands. The decision to switch to the Reno banner ...
