All Marketing articles – Page 2
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ArticleBoohoo to rebrand as Debenhams in bid to arrest sales slump
Boohoo is rebranding as Debenhams Group as part of new Chief Executive Dan Finley’s plans to turn around the fortunes of the British online fast fashion amid an ongoing tough trading environment. Boohoo said Debenhams, which it bought out of administration after its collapse in 2021, was now growing rapidly ...
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News briefsSuperga celebrates the 100th birthday of its iconic canvas shoe
Superga is launching the 2750 Made in Italy, a new chapter to celebrate the history of its iconic 2750 canvas shoe. The brand, which has been part of the BasicNet portfolio since 2007, presented the limited edition at Pitti Uomo 107 in Florence earlier this month. The design of the ...
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ArticleKizik enters distribution agreements in South Korea, France, Gulf countries and Spain
Kizik has entered distribution agreements in South Korea, France, the Gulf countries and Spain as the US brand specializing in slip-on shoes continues to expand abroad. In South Korea, Kizik partnered with Platform Inc., a distributor with over 20 years of expertise in introducing brands like Saint James, Fred Perry ...
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News briefs
Mustang transfers shoe license to Supremo
The German denim brand Mustang inked a licensing deal with the German shoe company Supremo for the distribution of Mustang’s footwear, after more than 20 years of collaboration with the shoe supplier Tendenza and its distribution partner 2Go. As of July 1, Supremo will take over responsibility as the ...
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News briefs
2Go Shoe Company acquires the Lerros shoe license
2Go Shoe Company, the German shoe manufacturer based in Westerheim near Ulm, has entered a partnership with the Düsseldorf-based menswear retailer Lerros and is taking over the license for the production and distribution of Lerros-branded shoes. With the agreement with 2Go, Lerros is expanding its portfolio to include shoes and ...
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ArticleXtratuf focuses on lifestyle and outdoor markets
Xtratuf is shifting its focus to lifestyle and outdoor markets. The US brand, initially popular among commercial fishermen, now has a diversified customer base. Half of customers are male adults, while women and children make up the other 50 percent – a significant change from the 70 to 75 percent ...
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ArticleLloyd unveils its new brand identity
After changing names from Lloyd Shoes to Lloyd Lifestyle GmbH following its acquisition last year by the Swiss sports and lifestyle firm Arklyz, the German shoemaker unveiled its new brand identify, which includes the new claim “Own the Moments”. “This rebrand is all about embracing change and moving forward to ...
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News briefs
Stuart Weitzman picks Mark Consuelos as ambassador for men’s collection
Stuart Weitzman has chosen the actor, producer and talk show host Mark Consuelos as the first global ambassador for its men’s collection, which was launched earlier this year. ”As the brand is known for celebrating bold, confident women since its founding in 1986, this campaign is concepted to define the ...
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ArticleLloyd Shoes changes name to Lloyd Lifestyle
The German shoemaker Lloyd Shoes has changed its name to Lloyd Lifestyle GmbH, reflecting the brand’s new direction, the company announced. The name change follows the acquisition by Swiss sports and lifestyle firm Arklyz AG and mirrors the company’s’ new strategic direction. “This change reflects the company’s strategic shift ...
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News briefs
Heydude picks Sydney Sweeney as its brand ambassador
Heydude hired Sydney Sweeney as its “global spokesperson.” On Aug. 21, the brand owned by Crocs, announced a long-term and global partnership with Sweeney as well as unveiling its new brand campaign ”to create a movement of Dudes.” Sweeney is a two-time Emmy nominated actress and producer.
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News briefs
Skechers hires Ruud Gullit as brand ambassador in Benelux
Ruud Gullit, a football legend and former captain of the Dutch national team, has signed on with Skechers as its first ambassador in Benelux. Named World Soccer Player of the Year twice, Gullit will be featured in multi-platform marketing for Skechers’ footwear and apparel collections, including Skechers Hands Free Slip-ins ...
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News briefs
Stuart Weitzman hires five global ambassadors
Stuart Weitzman announced five new global ambassadors: Aly Raisman, Christy Turlington, Issa Rae, Lucy Liu and Ming Xi. They are set to star in the brand’s new campaign film “How Lovely to Be a Woman,” premiering Sept. 4.
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News briefs
Tamaris wins twice at the German Brand Award
Tamaris, a brand of the German footwear manufacturer and distributor Wortmann Group, has won in two categories at the German Brand Award, which were presented in Berlin. The Detmold-based company won the Gold prize in the category “Excellent Brands - Fashion,” the highest award for excellence in brand management, ...
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ArticleC-Suite interview: SJ hires a designer to build up its brand identity and starts rolling out its retail concept
SJ, the brand launched simultaneously in Europe and Asia by the Belgian footwear group Cortina in January, has hired an external consultant, Germain Thomine, to help develop its product range and fine tune its image. Meanwhile, SJ is honing its retailing skills in Asia thanks to the opening of points ...
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News briefs
Golden Goose introduces summer retail concept
Italian luxury sneaker brand Golden Goose is unveiling Bar Golden, a new retail experience inspired by the Italian culture and design of the 1960s. The new concept is launching in the seaside resorts of Forte dei Marmi, Italy, and Bodrum, Turkey. The stores showcase a selection of vintage objects such ...
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ArticleKienast rebrands all ABC and K+K stores as Reno
The German family-owned shoe retailer Kienast Group has announced that between August and October this year it will rebrand approximately 250 of its stores as Reno. The change will affect stores currently operating under the ABC Schuh-Center and K+K Schuh-Center brands. The decision to switch to the Reno banner ...
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News briefs
Deichmann’s subsidiary Supremo to distribute Kappa in Germany and Austria
The German footwear company Supremo is taking over distribution of the Italian sports lifestyle brand Kappa in Germany and Austria as it further expands its portfolio of licensed brands, which already includes Tom Tailor, Lurchi and Romika. The retail prices for the new Kappa collection from Supremo are expected ...
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ArticleHenkelman Footwear details its plans for Bullboxer
The Dutch footwear group Theo Henkelman Footwear has unveiled more details about its plans for Bullboxer’s future, with a revamped design team focusing on a ‘new comfort concept,’ new retail partnerships and an adjusted pricing. Henkelman said that the brand’s design team has been expanded to include former Bullboxer ...
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News briefs
Dray obtains the Lotto license for Brazil
WHP Global announced a long-term license agreement for Lotto giving Dray Indústria e Comércio the exclusive rights to develop, manufacture, promote and distribute the brand in Brazil. Aiming for a public launch in the second half of 2024, the Lotto product portfolio offered in Brazil will feature footwear, apparel, accessories ...
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Articles.Oliver ends footwear licensing partnership with Wortmann
The footwear brand s.Oliver prepares to venture on its own path as its owner, the German fashion company s.Oliver Bernd Freier GmbH & Co. KG, plans to end its licensing partnership with the Detmold Wortmann Group on Dec. 31, 2025 after more than 20 years, in a bid to “realign ...
