All Marketing articles – Page 5
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News briefs
Hoka launches a global campaign
Hoka, a division of Deckers Brands, has launched Murmuration, a global brand campaign spanning owned media, out-of-home, CTV, digital and paid social, running on Meta, Snapchat and TikTok. The campaign builds on the brand’s Fly Human Fly creative platform launched last year and is the brand’s most extensive global integrated ...
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ArticleHooijer Group launches advertising campaign for Heydude brand
The Dutch distribution and wholesale company Hooijer Footwear Group has launched a wide-ranging advertising campaign to promote the American shoe brand Heydude, which it distributes in the Benelux, Germany and Austria. The campaign – which will span across television and print – will focus on the brand itself, not ...
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News briefs
Clarks appoints Martine Rose as guest creative director
Clarks has appointed Martine Rose as its first-ever guest creative director. She has designed three pairs of shoes for the British brand that will be available from March 2024. Rose, 42, is a British-Jamaican menswear designer and founder of the Martine Rose label. In 2018, she released a collaboration with ...
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News briefs
Ted Baker in licensing agreement with Aldo
The American brand management company Authentic Brands Group (ABG) signed a long-term licensing agreement regarding the Ted Baker brand with the Aldo Group, a Canadian fashion retailer and wholesaler. Under the ageement Aldo will take on design, production and distribution of Ted Baker footwear and handbags at wholesale throughout ...
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News briefsWhite Mountain and Cliffs in licensing deal with Iconic Footwear
White Mountain and its sister brand Cliffs by White Mountain have signed a licensing agreement with Iconic Footwear for the distribution of slippers, hanging flip flops, aqua socks and water shoes for women, men and kids. This new collections will mark White Mountain and Cliffs’ first foray into new product ...
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News briefs
Keds launches brand refresh and product expansion after Designer Brands takeover
Keds has engaged into a brand refresh, with an updated logo in a new blue hue, and launched three new upgraded sneaker styles priced between $50 and $80. The upgraded styles are The Court, The Platform and The Mini. The news comes after the brand was bought by Designer Brands ...
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News briefs
Crocs expands partnership with designer Salehe Bembury
Crocs and industrial designer Salehe Bembury announced a two-year partnership in which the visionary designer will serve the brand as creative director of the Crocs x Pollex Pod collection. He will work with the team to further develop his signature Crocs Pollex design and incorporate new silhouettes and colorways into ...
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News briefs
Skechers enters a new fashion collaboration
Skechers has teamed up with style icon Diane von Furstenberg of luxury fashion brand DVF for Skechers first-ever footwear and apparel collab. Skechers x DVF features Furstenberg’s signature prints and bold colors and launches with the Endless Kisses capsule featuring the DVF “Lips” print. The collection aims to reflect ...
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News briefs
Skechers picks Myleene Klass as brand ambassador
Skeckers has signed on the musician, presenter and entrepreneur Myleene Klass as ambassador for the brand’s footwear and apparel offering across the U.K. and Ireland.
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News briefsHeydude unveils new logo and look
After being acquired by Crocs for $2.5 billion earlier this year, the casual footwear brand Heydude has on July 11 unveiled a new logo via its social media accounts that was co-determined by the brand’s fans through focus groups in the U.S., a consumer survey and discussions in online forums. ...
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News briefsHoka launches a new global marketing campaign
Hoka, a division of Deckers Brands, is launching a new global brand platform, Fly Human Fly. With the brand’s most comprehensive globally integrated marketing campaign to date, Hoka invites runners of all abilities to experience running as a place of joy, optimism and unlimited possibilities. Fly Human Fly is designed ...
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News briefs
Gordon & Bros in license deal with Baldessarini
The men’s fashion brand Baldessarini has inked a long-term license deal with German shoe manufacturer Gordon & Bros for the development, production and sale of a men’s footwear collection. The first step in the partnership is a collection targeted at the premium market segment, focusing on formal business shoes ...
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ArticleUin enters a collaboration with London’s National Gallery
Uin started a collaboration with London’s National Gallery to renew the brand’s shoes using designs inspired by masterpieces housed in the museum. The deal for the Spanish brand to acquire the creative rights, excluding China, for the new “A Timeless Journey” collaborative collection that features art pieces by era-defining impressionist ...
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News briefs
Naturalizer partners with the designer Tracy Reese
Naturalizer, founded in 1927 with the ambition to design shoes specifically for women, and Tracy Reese, an American designer who launched her namesake fashion brand in 1996, jointly launched the “Hope for Flowers” footwear collection. The limited single run collection will range in price from $110-$148 a pair. The collection ...
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News briefs
Veja cooperates with luxury brand Mansur Gavriel
French shoe brand Veja has collaborated with Mansur Gavriel, the New York-based luxury shoe and bag brand, on a fresh take on Veja’s Campo sneaker. The classic Campo has been re-imagined in an array of Mansur Gavriel’s signature bright colors. Mansur Gavriel explained that each Veja x MG sneaker was ...
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News briefs
Skechers signs a collaboration with Martha Stewart
Skechers is partnering with Martha Stewart for a multiplatform commercial and marketing campaign across the U.S. and Canada. She will promote the U.S. footwear company’s Memory Foam and Arch Fit collections. Stewart, an American self-made billionaire, joins a team of Skechers ambassadors including the singer Willie Nelson, fitness gurus and ...
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News briefs
Diadora and Ducati announce multi-year deal
Diadora and Ducati have announced a multi-year sponsorship agreement that includes clothing and footwear for the team. As the technical partner and official supplier for the Ducati Lenovo Team, Diadora will provide clothing, accessories and footwear for all occasions during the championship, including travel and representation, all activities on the ...
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News briefsTimberland’s icon boot heads into the metaverse
Timberland, a VF Corp. brand, has entered the metaverse with a digital gaming experience called “TimbsTrails.” “TimbsTrails provides a unique and fun platform to celebrate the footwear innovations and cultural moments that have shaped our past, and to explore our collective journey into the future,” said Chris McGrath, VP of ...
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News briefs
Puma to release collection with Minecraft
Puma is releasing a streetwear collection co-branded with Minecraft, the video game produced by Mojang Studios, a division of Xbox Game Studios, itself owned by Microsoft.The Puma x Minecraft range will include T-shirts, hoodies, trousers and Puma’s Suede shoe, all sized for both children and adults. It is due for ...
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News briefsCher is the new face of Ugg
Ugg has chosen Cher to feature in its latest marketing campaign. The brand dispatched Neil Favila to the singer’s house in Malibu, California, to photograph her while she meditated, watched movies and discussed her values and social causes. Cher donned Ugg’s Classic Mini and Coquette for the occasion. ...
