All Marketing articles – Page 6
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Short stops
Skechers has received the Best Brand of the Year award...
Skechers has received the Best Brand of the Year award from the German Schuhkurier magazine
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News briefs
Högl, the Austrian shoe brand, recently invited seven fashion bloggers...
Högl, the Austrian shoe brand, recently invited seven fashion bloggers to Vienna. Each chose a model from the new autumn/winter shoe collection at Högl's flagship store in the Austrian capital, and Högl representatives then accompanied them on a trip through the city, showing them various settings for photo shoots with ...
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News briefs
Clarks has recruited the actors Freida Pinto and Alexander Skarsgård...
Clarks has recruited the actors Freida Pinto and Alexander Skarsgård for its autumn/winter marketing campaign. Pinto and Skarsgård will be the first celebrities to endorse the British shoe brand. According to Tara McRae, Clarks' chief marketing officer, they were “organic choices to serve as the faces of our campaign, given ...
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News briefs
Rita Ora is the new brand ambassador for Deichmann and...
Rita Ora is the new brand ambassador for Deichmann and the face of its 2019/20 autumn/winter brand campaign. The “Rita Ora for Deichmann” collection has 40 women's shoe models and will be available in select stores as well as via Deichmann's online store from August.
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News briefs
Vans has signed on as presenting sponsor for the 2019...
Vans has signed on as presenting sponsor for the 2019 International Surfing Association (ISA) World Surfing Games (WSG) in Miyazaki, Japan, which will take place on Sept. 7-15. Alongside sporting competitions, the WSG will feature during the opening weekend a two-day Surf Festival, showcasing Japan's surfing culture and lifestyle. The ...
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News briefs
Dune, the British shoe retailer, says it has generated incremental...
Dune, the British shoe retailer, says it has generated incremental revenues of £4.4 million (€4.9m-$5.5m) in the past three and a half years by delivering “the right message, for the right person, at the right time” through personalized ads. Working with a personalized digital marketing provider, Conversant, the retailer has ...
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News briefs
Vapesol, the Portuguese maker of soles, has launched the first...
Vapesol, the Portuguese maker of soles, has launched the first edition of its own design competition, called Academia Vapesol. The participants have to design shoes for men and women for the autumn/winter 2020/2021 season. The prototypes have to include a sole from Vapesol's catalog. The winner will receive €1,000 and ...
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News briefs
A sculpture and film commissioned to celebrate the centenary of...
A sculpture and film commissioned to celebrate the centenary of Satra, the independent research and testing organization, have been completed. The sculpture, called No Compromise, was recently unveiled by His Royal Highness the Duke of Gloucester. Martin Steele – a sculptor who is based, like Satra itself, in the English ...
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News briefs
The Yoox Net-a-Porter Group has launched a contest called Incredible...
The Yoox Net-a-Porter Group has launched a contest called Incredible Girls of the Future for women aged 16 to 25 years who aspire to become entrepreneurs. The contestants have to develop a fashion app by July, the first of its kind to support sustainable development in the industry. The winner ...
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News briefs
Last month, Birkenstock received the renowned Art Directors Club award,...
Last month, Birkenstock received the renowned Art Directors Club award, for a series of short films called Birkenstories. The films, produced in-house, show longtime fans of Birkenstock's sandals from around the world. The Art Directors contest is one of the biggest creative competitions in the German-speaking world and is considered ...
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News briefs
Boa Technology, the maker of the patented Boa Fit System,...
Boa Technology, the maker of the patented Boa Fit System, is launching its first consumer campaign, entitled Dialed In, to inspire consumers to get “dialed in” to Boa products. In addition, the company has announced the launch of its revamped global web-based platform, at Boafit.com.
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News briefs
Kurt Geiger has announced Gemma Chan as an ambassador for...
Kurt Geiger has announced Gemma Chan as an ambassador for its Characterful Style spring/summer 2019 marketing campaign. The British actress and former fashion model, 36, is best known for her roles in movies such as Crazy Rich Asians, Mary Queen of Scots and Captain Marvel. Maya Jama, Susie Lau, Not3s ...
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News briefs
In its latest RepTrak survey of 100 Danish companies, the...
In its latest RepTrak survey of 100 Danish companies, the Reputation Institute ranked Ecco second, behind Lego. This was an improvement of seven slots from last year for the big Danish footwear company. RepTrak, short for reputation-tracking, ranks Denmark's companies by seven criteria: products services, innovation, workplace, governance, ...
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News briefs
Deichmann placed third in this year's contest for the German...
Deichmann placed third in this year's contest for the German Online Award in the Fashion Accessories category. Bonprix, a retailer of clothing, shoes and other accessories owned by the Otto Group, won the first prize, followed by Ernsting's Family, a retailer of clothes and accessories for children and ...
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News briefs
Deichmann has chosen the British pop singer Rita Ora to...
Deichmann has chosen the British pop singer Rita Ora to present its collection of shoes for the autumn/winter 2019/20 season. Deichmann's design team created the 35 pieces of the “Rita Ora for Deichmann” collection, which will be available in select stores and web shops and in some European countries from ...
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News briefs
Hermès has launched its first podcast series, entitled “Le Faubourg...
Hermès has launched its first podcast series, entitled “Le Faubourg des rêves” (the district of dreams). The series is named after the Parisian address of the brand's long-established flagship store – 24, rue de Faubourg Saint-Honoré. Each of the nine 12-minute episodes focuses on some of the key figures at ...
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News briefs
Gola, the British brand of sneakers, will be sponsoring Roy...
Gola, the British brand of sneakers, will be sponsoring Roy Race, of the Melchester Rovers, in the Roy of the Rovers comic for the rest of the 2018-2019 season. Race appears in custom, red-and-yellow Gola boots on the cover of the latest issue, “Teamwork,” published on Feb. 7. Gola first ...
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Short stops
The ANWR cooperative group of independent retailers in the Netherlands...
The ANWR cooperative group of independent retailers in the Netherlands gave Waldläufer, the German producer of comfort footwear, the Golden Shoe prize for strong sale figures, on-time and accurate deliveries as well as good handling of the after-sales process and creative marketing campaigns
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News briefs
Through a digital B2B platform, Ricosta, the big German brand of children's...
Through a digital B2B platform, Ricosta, the big German brand of children's footwear, and Lloyd Shoes, the German shoe manufacturer, are presenting their retail clients with a new “endless aisle” called Fashion Cloud. Among other things, Fashion Cloud allows clients to check the availability of missing items from their stores ...
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News briefs
Görtz, the big German shoe retailer that changed ownership and management...
Görtz, the big German shoe retailer that changed ownership and management last year, will be pursuing its recently launched #stylecommunity advertising campaign through the spring/summer season. Selected influencers from the fashion and lifestyle sector will be serving as brand ambassadors to develop and photograph motifs for the new marketing campaign. ...
