All Marketing articles – Page 6
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News briefs
Francesco Russo to create a capsule with Charles de Vilmorin
The Italian shoemaker Francesco Russo, which is a supplier of the Italian fashion house Salvatore Ferragamo, has teamed up with the French designer Charles de Vilmorin to create a capsule of five shoe styles. The collection, retailing from €595 to €1,500, will be available on Francesco Russo’s website and at ...
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News briefs
Skechers renews eyewear license with Marcolin
Skechers renewed its license agreement with the Italian eyewear manufacturer Marcolin for the design, production and worldwide distribution of sunglasses, optical frames and kids’ eyewear under the name of the American footwear brand. The partnership was extended to Dec. 31, 2024. Corrective eyewear sold under the Skechers brand is available ...
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News briefs
Vans to stream its Musicians Wanted concert
Vans will be streaming a concert for the 2021 Vans Musicians Wanted competition, scheduled for Sept. 22. Musicians from the Americas, Europe and Asia-Pacific will be competing to win products from Vans and Kramer, contracts for global music distribution, and playlisting on Spotify and Apple Music.The finalists will be performing ...
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News briefs
Texon to focus on ProWeave at Lineapelle
Texon will focus on its recently launched ProWeave jacquard weaving technology at the forthcoming Lineapelle and A+A trade shows. At Lineapelle, being held from Sept. 22 to 24, just after the Micam trade show, in Milan, the company will also display Ecoline insoles; BioForm heel counters, and Sportflex Eco ...
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News briefs
Ara Shoes launches premium partnership program
The German shoe company Ara Shoes has rolled out a premium partnership program in a bid to strengthen its relationship with brick-and-mortar retailers. It is offering select retailers additional perks and special services, including discounts, POS and VM support, access to exclusive product releases and participation in events. Ara ...
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News briefs
Golden Goose celebrates 20 years with a skate bowl in Venice
According to FashionNetwork.com, Golden Goose recently celebrated its 20th anniversary in Venice. For the occasion the Italian brand of distressed sneakers and streetwear brand took a 13-year-old wooden skate bowl – kept until then inside a former cinema in Milan – and had it floated to the Venetian lagoon, where ...
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News briefs
Bally signs up Johnny Huang as global ambassador
Bally has signed up Chinese actor and model Huang Jingyu, also known as Johnny Huang, as the face of its autumn/winter campaign and as its brand ambassador. It is the first time a Chinese person is the global ambassador for the brand. In China, the Swiss company has 60 stores ...
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News briefs
Saucony unveils Run It Local campaign to support running retailers
Saucony is launching a new initiative, Run It Local, to support specialty running retailers. The €335,000 campaign will run from July to September with various activities across Saucony’s EMEA territories. Beginning with a drive to access runner-reach, a geo-targeted social media burst and digital ads will highlight the benefits of ...
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News briefs
Safety Jogger signs 3-year sponsorship with cycling team
Safety Jogger, a brand of safety shoes and equipment owned by the Belgian footwear trading company Cortina, has signed a three-year sponsorship deal with the Deceuninck-Quick Step cycling team. The partnership will run from 2022 to 2024 and the brand’s logo will be one of the official shirt sponsors of ...
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News briefs
Havaianas sells five NFTs
Havaianas, the flip-flop brand owned by Alpargatas, has sold its first five NFTs (non-fungible tokens), all designed by Adhemas Batista, an artist who hails from São Paulo but lives in Los Angeles. Grouped under the general title Felicidade (Happiness), the blockchain-bound pieces of digital art sold in exchange for the ...
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News briefs
Zalando expands its loyalty program with early access
Zalando is adding what it calls “assortment-related benefits” to its loyalty program, Zalando Plus. The first is Plus Early Access, which, as the name suggests, provides program members – initially in Germany – with early access to new products. And the first product being offered under the new scheme is ...
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News briefs
Puma and Deichmann launch a joint campaign
Puma and the German retailer Deichmann have launched the #WhateverSuitsYou campaign, which features the American singer Bebe Rexha. The campaign targets women and advocates to wear fashion that suits you. It is accompanied by a capsule collection comprising two sneaker models and three bags. The products are priced between €14.99 ...
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News briefs
Superga picks Hailey Bieber as brand ambassador
Superga, the Italian brand known for its cotton canvas sneaker, has chosen Hailey Bieber as its global ambassador. The American model, who married the Canadian singer Justin Bieber in 2018, features in Superga’s spring 2021 advertising campaign. The brand hired the photographer Stevie Dance to portray Bieber and the stylist ...
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News briefs
Tamaris launches new campaign focusing on women’s diversity and solidarity
Eight women and their stories in a target-group specific campaign mark a new step in Tamaris’ multi-platform communication strategy. On International Women’s Day, Tamaris, the shoe brand owned by the Wortmann Group, launched a new spring/summer campaign on its steadily growing YouTube channel. The focus is on the cohesion and ...
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News briefs
Vans devotes its new ad campaign to free-form art
Vans describes its new ad campaign, “These Projects Are Ads for Creativity,” as “artist-first.” The skate shoe brand is encouraging its designers and others to “go out and make things – drawings, sculptures, music videos, custom shoes, digital animations, and much more” – and will display them for the next ...
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News briefsVans launches a digital livestream channel
Vans has launched Channel 66, a digital livestream network broadcasting weekdays from New York City, Chicago, Mexico City, and Los Angeles to a worldwide audience. Channel 66 offers a live audio and video broadcast featuring DJ sets, radio shows, talks, workshops, and musical performances across music, art, action sports and ...
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News briefsShoepassion launches Henry Stevens brand
The Berlin-based footwear company Shoepassion has decided to market its men and women’s collections under the Henry Stevens brand from spring 2021. The company, which was founded in 2010 and already owns the brands N91 and Heinrich Dinkelacker, will retain the name Shoepassion. The company will take the opportunity of ...
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News briefs
Birkenstock wins ‘Brand of the Year’ award
The Footwear News Achievement Awards have named Birkenstock “Brand of the Year” for 2020. This is the German brand’s third win, after 2013 and 2017. A virtual ceremony took place on Dec. 8. Lyst reports that Birkenstock’s Arizona sandal is the world’s most sought-after shoe on its search engine and ...
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News briefs
Crocs enters collaboration with Justin Bieber
On Oct. 13, Crocs released a limited edition of clogs deriving from a collaboration with the Canadian singer Justin Bieber, the Canadian singer, globally including China and South Korea. The Crocs X Justin Bieber with drew Classic Clog were sold at $59.99 across select Crocs and partner e-commerce channels, including ...
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News briefs
Vans names Anderson .Paak as its global music ambassador
Vans has announced the appointment of Anderson .Paak as its first-ever global music ambassador. The artist, born as Brandon Paak Anderson and also known as AP, a three-time Grammy Award winning singer, songwriter and producer. AP once worked at a Vans retail store in Topanga Canyon, California. As an artist, ...
