All Marketing articles – Page 11
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Skechers was named Brand of the Year for the third...
Skechers was named Brand of the Year for the third year in a row at the 2017 Footwear Industry Awards during the Moda fashion and footwear show in Birmingham last month. Other winners at the show for specific categories included Anatomic, DB Shoes and Rieker. Furthermore, Skechers got yet another ...
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Boa Technology has introduced a new corporate branding and visual...
Boa Technology has introduced a new corporate branding and visual identity, which is to reflect its expanded growth, innovations and partnerships. The updated branding was presented globally in February across an entirely new website, which focuses on educating consumers about Boa's products and categories.
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Rob Lowe, the 52-year-old American film and TV actor, is...
Rob Lowe, the 52-year-old American film and TV actor, is again starring in a marketing campaign for Skechers this spring, after a 15-year-long intermission
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Tod's is honoring fashion icons and some of its own...
Tod's is honoring fashion icons and some of its own iconic shoe and handbag models in a new book entitled Timeless Icons. The 160-page volume features past and present stars, from the 1960s to present days, such as Audrey Hepburn, Twiggy, James Dean, Marlon Brando, George Clooney, Mick Jagger, Bella ...
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Fitflop is launching a global campaign starring Uma Thurman, the...
Fitflop is launching a global campaign starring Uma Thurman, the American actress and model. It is intended to promote Fitflop as a brand of fashion comfort shoes “for superwomen,” as the tagline suggests. The concept was developed by a new global brand director, Shubhankar Ray, who joined the London-based company ...
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Amazon Fashion Europe will be using Liya Kebede, the Ethiopian...
Amazon Fashion Europe will be using Liya Kebede, the Ethiopian supermodel, as its new face for a spring/summer 2017 campaign
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Groupe Royer has adopted a younger and more dynamic logo...
Groupe Royer has adopted a younger and more dynamic logo for Mod8, the brand of girls' shoes that it took over in 2009
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Victoria Guerra, the 27-year-old Portuguese actress and fashion model, will...
Victoria Guerra, the 27-year-old Portuguese actress and fashion model, will be a featured in the 2017 advertising campaign by Apiccaps, the Portuguese shoe industry association. As before, it is to promote Portuguese shoemaking as “the sexiest industry in Europe.” While their growth has slowed down considerably, Apiccaps notes that Portugal's ...
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While women are still its main target, the French San...
While women are still its main target, the French San Marina chain of shoe shops will also try to appeal to male customers next spring by using the image of a well-known French rugby player, Frédéric Michalak, in its advertising.
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Joya, the Swiss brand of comfort shoes, unveiled a new...
Joya, the Swiss brand of comfort shoes, unveiled a new logo and a new corporate identity at an event in Munich on Dec. 6. Developed in concert with an advertising agency, Silberball, they will be launched with the spring 2017 collection
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An interesting analysis by Footwear News indicates that sports brands...
An interesting analysis by Footwear News indicates that sports brands may be getting a certain payoff from sponsoring musicians, fashion models and other celebrities rather than athletes. The cost of these sponsorships is generally lower, although the volumes involved may be lower, too. Paying homage to the sneakers boom, Puma ...
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Crocs has named a roster of brand ambassadors for its...
Crocs has named a roster of brand ambassadors for its upcoming spring 2017 campaign. Among them is Drew Barrymore, the American actress and producer who starred as a child in Spielberg's E.T. the Extra-Terrestrial in 1982. John Cena, the American professional wrestler and WWE champion, will also be an ambassador ...
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An American actress, Uma Thurman, will star in a “Superwoman”...
An American actress, Uma Thurman, will star in a “Superwoman” campaign conducted by Fitflop next spring
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Kangaroos is running a TV spot on the German SuperRTL...
Kangaroos is running a TV spot on the German SuperRTL channel for its Spacelight model
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Wortmann has launched a new and more elegant logo for...
Wortmann has launched a new and more elegant logo for its Caprice line of shoes
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Prada has released a short film entitled “Past Forward,” created...
Prada has released a short film entitled “Past Forward,” created for the fashion house by David O. Russell. A clip of the film had first been shown in September during Prada's womenswear show at Milan Fashion Week. The full black-and-white film was released worldwide on Nov. 17. The film features ...
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Sergio Rossi has unveiled a short movie to celebrate the...
Sergio Rossi has unveiled a short movie to celebrate the holiday season. The clip, which is entitled “The Magic Kingdom,” features the models Lou Shoof, Nataliya Bulycheva and Bhumika Aurora. The trio dances around the Italian factory of the luxury footwear brand, chasing the rabbit or trying to sneak through ...
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OrthoLite, the provider of comfort and performance insoles, has announced...
OrthoLite, the provider of comfort and performance insoles, has announced the launch of a new marketing campaign called “The Secret Inside.” The images within the campaign showcase the key features of OrthoLite technology in different concepts including Breathe, Comfort, Rebound, Reduce, and Style. The campaign also illustrates OrthoLite's proprietary open-cell ...
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Palladium, the French footwear label, is launching a marketing campaign...
Palladium, the French footwear label, is launching a marketing campaign for its winter range on Instagram. The brand has selected a team of 17 Instragrammers, which it calls the “Explorers,” based in 17 different European cities, who have been asked to showcase their city along with the Palladium waterproof line. ...
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Salamander, Reno and Deichmann received the German Fairness Award on...
Salamander, Reno and Deichmann received the German Fairness Award on Oct. 14. In the category of shoe stores, the first prize was given to Salmander, followed by Reno and Deichmann. The jury assessed three different categories: price-performance ratio, reliability and transparency. Reno was ranked first in the category of price-performance, ...