All Marketing articles – Page 11
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News briefs
Xsensible's Stretchwalker model earned the “Gouden Schoen” prize for the...
Xsensible's Stretchwalker model earned the “Gouden Schoen” prize for the second time in a row from the ANWR-Garant buying group. Recognition for the Dutch company's balance-point sole suggests that stylish wellness shoes are gaining traction with consumers and retailers.
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News briefs
San Marina, the French retail banner, which is part of...
San Marina, the French retail banner, which is part of Vivarte, has announced that it is redesigning its marketing and communication brand strategy, in collaboration with Paris-based agency Australie. The new brand identity, which will debut with the spring-summer 2018 campaign, shows characters representing different styles, in order to highlight ...
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The super model Bella Hadid will again be the ambassador...
The super model Bella Hadid will again be the ambassador for Giuseppe Zanotti's spring/summer 2018 campaign
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Vibram's wrap-around sole, the Euroshiki, has won two design awards...
Vibram's wrap-around sole, the Euroshiki, has won two design awards in Italy and China
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News briefs
Bruno Magli, the Italian luxury shoe brand, was one of...
Bruno Magli, the Italian luxury shoe brand, was one of the sponsors of this year's Beach Polo World Cup in Miami, the world's largest beach polo tournament, which was held on the sands of South Beach on Jan. 6-7. The event saw the participation of top polo players such as ...
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Mammut has launched a new transactional website for consumers in...
Mammut has launched a new transactional website for consumers in the U.K.
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Ortovox has released a new film that illustrates the...
Ortovox has released a new film that illustrates the origin and the values of the brand
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Helly Hansen is helping to support a scholarship that will...
Helly Hansen is helping to support a scholarship that will allow outdoor enthusiasts to participate in a polar training course run by a polar explorer, Eric Larsen, on Lake Winnipeg in Canada in January
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News briefs
Ralph Rieker has collected yet another award to add to...
Ralph Rieker has collected yet another award to add to his already bulging display cabinet. In November, the 57-year-old president of Ricosta was honored with the business medal from the state of Baden-Württemberg for his outstanding entrepreneurial achievements and his service to the local economy. Presenting the award, the State ...
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News briefs
The Portuguese Footwear Association (Apiccaps) has presented its new communication...
The Portuguese Footwear Association (Apiccaps) has presented its new communication campaign for 2018. The campaign will feature seven young models, and will use a more youthful language, to offer a refreshed look and to reach a new generation of consumers. The campaign also uses cross-references to other sectors of the ...
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News briefs
Kavat has capped off a strong year by taking the...
Kavat has capped off a strong year by taking the Best Retail Concept of the Year award at the Habit Fashion Awards. The jury announced the decision at the event in the Cirkus in Stockholm in November. The Swedish shoe company's stores have a convincing straightforward, minimalist concept that exemplifies ...
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News briefs
More than 1,500 guests turned up at the celebration of...
More than 1,500 guests turned up at the celebration of Analpa's 25th anniversary in Moscow a few weeks ago, coming from Russia and many foreign countries including the U.K., France, Germany, China, Australia, and the United Arab Emirates. Leading celebrities and key figures from the fashion world participated in the ...
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News briefs
The spring/summer 2018 order period for the shoe sector ended...
The spring/summer 2018 order period for the shoe sector ended in Germany with two trade fairs in Munich, Moda Made it Italy and Essenz, in early October. Assocalzaturifici, the organizer of Moda Made in Italy (and also theMicam), said 1,600 visitors attended, a similar number to last year. Essenz reports ...
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Futurmoda is hosting a total of 309 exhibitors at its...
Futurmoda is hosting a total of 309 exhibitors at its Oct. 25-26 session in Alicante, 30 percent more than one year ago, leading the organizers to consider adding one extra day in the future. Of those, 69 come from outside Spain. A special area of 1,500 square meters is dedicated ...
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News briefs
The 93rd edition of Lineapelle closed in Milan on Oct....
The 93rd edition of Lineapelle closed in Milan on Oct. 6 with a total of 21,687 visitors, up by 2 percent from a year ago. The number of Italian visitors rose by 5 percent to. The number of exhibitors went up by 3.5 percent to a total of 1,285.
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News briefs
An Oscar-winning actress, Emma Stone, will become the face of...
An Oscar-winning actress, Emma Stone, will become the face of Louis Vuitton for the next two years for a figure reported to be $10 million. LMVH had reportedly been chasing Stone for a year and the actress will now appear in television campaigns, as well as in advertisements and at ...
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The Pakistan Tanners Association (PTA) has announced amended dates for...
The Pakistan Tanners Association (PTA) has announced amended dates for the fourth Pakistan Mega Leather Show, which is now scheduled for Jan. 27-29 at the Lahore International Expo Centre
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News briefs
TheMicam made a big splash last month, counting a total...
TheMicam made a big splash last month, counting a total of 47,187 daily visits, or 5.6 percent more than a year ago, indicating that it was a good choice to hold the fair later than before and just before the Milan Fashion Week. The number of visits by Italian trade ...
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News briefs
The Tecnica Group's Moon Boot, which is growing strongly right...
The Tecnica Group's Moon Boot, which is growing strongly right now, is one of 111 garments and accessories that have been selected for an exhibition running from last Oct. 1 through Jan. 28 at New York's Museum of Modern Art, covering its entire floor. Called “Items: Is Fashion Modern,” the ...
