All Marketing articles – Page 13
-
News briefs
Cheaney has introduced the Donnington, a moccasin inspired by the...
Cheaney has introduced the Donnington, a moccasin inspired by the Italian driving shoes first produced in the 1960s. The new shoe will be made at a factory in Italy, rather than in Cheaney's own factory in Desborough, in the U.K., as the specialist machinery that is required to construct a ...
-
News briefs
Leomil has been elected as “best licensee” for 2015-16 by...
Leomil has been elected as “best licensee” for 2015-16 by Sanrio for its Hello Kitty collection sold in the Middle East and North Africa. In spite of a challenging business situation for retailers in the region, the line has enjoyed stable growth over the seasons.
-
News briefs
The German-based GMS buying group relaunched its corporate website with...
The German-based GMS buying group relaunched its corporate website with a new design, simplified navigation and additional functions for use through both mobile devices and computers. Affiliated retailers can access the website via a log-in area and place their orders for the coming autumn/winter 2017 season. Additionally, retailers can download ...
-
News briefs
Crocs has launched a new global campaign featuring John Cena,...
Crocs has launched a new global campaign featuring John Cena, Drew Barrymore, Yoona and Henry Lau as brand ambassadors. The campaign, which is entitled “Come As You Are,” celebrates the uniqueness of individuals and invites people to share with others what makes them unique, while encouraging others to do the ...
-
Short stops
Rob Lowe, the 52-year-old American film and TV actor, is...
Rob Lowe, the 52-year-old American film and TV actor, is again starring in a marketing campaign for Skechers this spring, after a 15-year-long intermission
-
News briefs
Boa Technology has introduced a new corporate branding and visual...
Boa Technology has introduced a new corporate branding and visual identity, which is to reflect its expanded growth, innovations and partnerships. The updated branding was presented globally in February across an entirely new website, which focuses on educating consumers about Boa's products and categories.
-
News briefs
Skechers was named Brand of the Year for the third...
Skechers was named Brand of the Year for the third year in a row at the 2017 Footwear Industry Awards during the Moda fashion and footwear show in Birmingham last month. Other winners at the show for specific categories included Anatomic, DB Shoes and Rieker. Furthermore, Skechers got yet another ...
-
News briefs
Ellie Goulding, the British singer and songwriter, has put her...
Ellie Goulding, the British singer and songwriter, has put her name on her first collection of shoes. The so-called “Star Collection” named after her has been developed in cooperation with Deichmann, which started selling it worldwide in its physical stores and online on March 15.
-
Short stops
Groupe Royer has adopted a younger and more dynamic logo...
Groupe Royer has adopted a younger and more dynamic logo for Mod8, the brand of girls' shoes that it took over in 2009
-
Short stops
Amazon Fashion Europe will be using Liya Kebede, the Ethiopian...
Amazon Fashion Europe will be using Liya Kebede, the Ethiopian supermodel, as its new face for a spring/summer 2017 campaign
-
News briefs
Fitflop is launching a global campaign starring Uma Thurman, the...
Fitflop is launching a global campaign starring Uma Thurman, the American actress and model. It is intended to promote Fitflop as a brand of fashion comfort shoes “for superwomen,” as the tagline suggests. The concept was developed by a new global brand director, Shubhankar Ray, who joined the London-based company ...
-
News briefs
Tod's is honoring fashion icons and some of its own...
Tod's is honoring fashion icons and some of its own iconic shoe and handbag models in a new book entitled Timeless Icons. The 160-page volume features past and present stars, from the 1960s to present days, such as Audrey Hepburn, Twiggy, James Dean, Marlon Brando, George Clooney, Mick Jagger, Bella ...
-
News briefs
Victoria Guerra, the 27-year-old Portuguese actress and fashion model, will...
Victoria Guerra, the 27-year-old Portuguese actress and fashion model, will be a featured in the 2017 advertising campaign by Apiccaps, the Portuguese shoe industry association. As before, it is to promote Portuguese shoemaking as “the sexiest industry in Europe.” While their growth has slowed down considerably, Apiccaps notes that Portugal's ...
-
Short stops
An American actress, Uma Thurman, will star in a “Superwoman”...
An American actress, Uma Thurman, will star in a “Superwoman” campaign conducted by Fitflop next spring
-
News briefs
Crocs has named a roster of brand ambassadors for its...
Crocs has named a roster of brand ambassadors for its upcoming spring 2017 campaign. Among them is Drew Barrymore, the American actress and producer who starred as a child in Spielberg's E.T. the Extra-Terrestrial in 1982. John Cena, the American professional wrestler and WWE champion, will also be an ambassador ...
-
News briefs
An interesting analysis by Footwear News indicates that sports brands...
An interesting analysis by Footwear News indicates that sports brands may be getting a certain payoff from sponsoring musicians, fashion models and other celebrities rather than athletes. The cost of these sponsorships is generally lower, although the volumes involved may be lower, too. Paying homage to the sneakers boom, Puma ...
-
News briefs
Joya, the Swiss brand of comfort shoes, unveiled a new...
Joya, the Swiss brand of comfort shoes, unveiled a new logo and a new corporate identity at an event in Munich on Dec. 6. Developed in concert with an advertising agency, Silberball, they will be launched with the spring 2017 collection
-
News briefs
While women are still its main target, the French San...
While women are still its main target, the French San Marina chain of shoe shops will also try to appeal to male customers next spring by using the image of a well-known French rugby player, Frédéric Michalak, in its advertising.
-
News briefs
OrthoLite, the provider of comfort and performance insoles, has announced...
OrthoLite, the provider of comfort and performance insoles, has announced the launch of a new marketing campaign called “The Secret Inside.” The images within the campaign showcase the key features of OrthoLite technology in different concepts including Breathe, Comfort, Rebound, Reduce, and Style. The campaign also illustrates OrthoLite's proprietary open-cell ...
