All Marketing articles – Page 13
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Ellie Goulding, the British singer and songwriter, has put her...
Ellie Goulding, the British singer and songwriter, has put her name on her first collection of shoes. The so-called “Star Collection” named after her has been developed in cooperation with Deichmann, which started selling it worldwide in its physical stores and online on March 15.
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Groupe Royer has adopted a younger and more dynamic logo...
Groupe Royer has adopted a younger and more dynamic logo for Mod8, the brand of girls' shoes that it took over in 2009
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Amazon Fashion Europe will be using Liya Kebede, the Ethiopian...
Amazon Fashion Europe will be using Liya Kebede, the Ethiopian supermodel, as its new face for a spring/summer 2017 campaign
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Fitflop is launching a global campaign starring Uma Thurman, the...
Fitflop is launching a global campaign starring Uma Thurman, the American actress and model. It is intended to promote Fitflop as a brand of fashion comfort shoes “for superwomen,” as the tagline suggests. The concept was developed by a new global brand director, Shubhankar Ray, who joined the London-based company ...
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Tod's is honoring fashion icons and some of its own...
Tod's is honoring fashion icons and some of its own iconic shoe and handbag models in a new book entitled Timeless Icons. The 160-page volume features past and present stars, from the 1960s to present days, such as Audrey Hepburn, Twiggy, James Dean, Marlon Brando, George Clooney, Mick Jagger, Bella ...
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Victoria Guerra, the 27-year-old Portuguese actress and fashion model, will...
Victoria Guerra, the 27-year-old Portuguese actress and fashion model, will be a featured in the 2017 advertising campaign by Apiccaps, the Portuguese shoe industry association. As before, it is to promote Portuguese shoemaking as “the sexiest industry in Europe.” While their growth has slowed down considerably, Apiccaps notes that Portugal's ...
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An American actress, Uma Thurman, will star in a “Superwoman”...
An American actress, Uma Thurman, will star in a “Superwoman” campaign conducted by Fitflop next spring
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Crocs has named a roster of brand ambassadors for its...
Crocs has named a roster of brand ambassadors for its upcoming spring 2017 campaign. Among them is Drew Barrymore, the American actress and producer who starred as a child in Spielberg's E.T. the Extra-Terrestrial in 1982. John Cena, the American professional wrestler and WWE champion, will also be an ambassador ...
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An interesting analysis by Footwear News indicates that sports brands...
An interesting analysis by Footwear News indicates that sports brands may be getting a certain payoff from sponsoring musicians, fashion models and other celebrities rather than athletes. The cost of these sponsorships is generally lower, although the volumes involved may be lower, too. Paying homage to the sneakers boom, Puma ...
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Joya, the Swiss brand of comfort shoes, unveiled a new...
Joya, the Swiss brand of comfort shoes, unveiled a new logo and a new corporate identity at an event in Munich on Dec. 6. Developed in concert with an advertising agency, Silberball, they will be launched with the spring 2017 collection
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While women are still its main target, the French San...
While women are still its main target, the French San Marina chain of shoe shops will also try to appeal to male customers next spring by using the image of a well-known French rugby player, Frédéric Michalak, in its advertising.
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OrthoLite, the provider of comfort and performance insoles, has announced...
OrthoLite, the provider of comfort and performance insoles, has announced the launch of a new marketing campaign called “The Secret Inside.” The images within the campaign showcase the key features of OrthoLite technology in different concepts including Breathe, Comfort, Rebound, Reduce, and Style. The campaign also illustrates OrthoLite's proprietary open-cell ...
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Sergio Rossi has unveiled a short movie to celebrate the...
Sergio Rossi has unveiled a short movie to celebrate the holiday season. The clip, which is entitled “The Magic Kingdom,” features the models Lou Shoof, Nataliya Bulycheva and Bhumika Aurora. The trio dances around the Italian factory of the luxury footwear brand, chasing the rabbit or trying to sneak through side doors ...
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Prada has released a short film entitled “Past Forward,” created...
Prada has released a short film entitled “Past Forward,” created for the fashion house by David O. Russell. A clip of the film had first been shown in September during Prada's womenswear show at Milan Fashion Week. The full black-and-white film was released worldwide on Nov. 17. The film features ...
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Wortmann has launched a new and more elegant logo for...
Wortmann has launched a new and more elegant logo for its Caprice line of shoes
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Kangaroos is running a TV spot on the German SuperRTL...
Kangaroos is running a TV spot on the German SuperRTL channel for its Spacelight model
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Prada has chosen Jessica Chastain for its Resort 2017 campaign....
Prada has chosen Jessica Chastain for its Resort 2017 campaign. The actress was photographed by Willy Vanderperre while posing at Milanese landmarks such as the Ulrico Hoepli Civic Planetary, via Daniele Manin, and the newly inaugurated Fondazione Prada.
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Bearpaw has announced its first television campaign, which comes on...
Bearpaw has announced its first television campaign, which comes on the heels of the brand's recent venture into the apparel market. The national campaign, which will debut this month, is set to increase brand awareness through commercial spots broadcast on popular U.S. networks for women and families such as Bravo, ...
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Salamander, Reno and Deichmann received the German Fairness Award on...
Salamander, Reno and Deichmann received the German Fairness Award on Oct. 14. In the category of shoe stores, the first prize was given to Salmander, followed by Reno and Deichmann. The jury assessed three different categories: price-performance ratio, reliability and transparency. Reno was ranked first in the category of price-performance, ...
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Palladium, the French footwear label, is launching a marketing campaign...
Palladium, the French footwear label, is launching a marketing campaign for its winter range on Instagram. The brand has selected a team of 17 Instragrammers, which it calls the “Explorers,” based in 17 different European cities, who have been asked to showcase their city along with the Palladium waterproof line.
