All Marketing articles – Page 16
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News briefs
Skechers USA was named 2015 Company of the Year and...
Skechers USA was named 2015 Company of the Year and honored with a design award for athleisure by the American Footwear Plus magazine. Meanwhile, Skechers continues to invest is sports sponsorships. While extending its contract with Meb Keflzighi, the American running champion, through 2023, the brand is since Jan. 1 ...
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Xti, the Spanish footwear and accessories brand, is presenting a...
Xti, the Spanish footwear and accessories brand, is presenting a new campaign for spring/summer 2016 which features Alessandria Ambrosio, the Brazilian top model who is considered one of the most beautiful women in the world. Ambrosio is one of the testimonials of Victoria Secret. She makes her first appearance for ...
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Patrice Rock, the master shoemaker of Berluti, was among eight...
Patrice Rock, the master shoemaker of Berluti, was among eight craftsmen who received a special award as Chevalier des Lettres et des Arts (Knight of Literature and the Arts) from the French Minister of Culture, Audrey Azoulay, last month. She noted that he made 1,500 unique pieces during his 12 ...
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Xti's marketing manager, Maria Escamez Marco, received a special prize...
Xti's marketing manager, Maria Escamez Marco, received a special prize on March 8 from the city of Yecla in connection with the International Mother's Day. The Spanish shoe company was rewarded for the way in which it reconciles the work of mothers with their family lives. Its 7-year-old Ludoteca offers ...
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News briefs
Skechers USA was named 2015 Company of the Year and...
Skechers USA was named 2015 Company of the Year and honored with a design award for athleisure by the American Footwear Plus magazine. Meanwhile, Skechers continues to invest is sports sponsorships. While extending its contract with Meb Keflzighi, the American running champion, through 2023, the brand is since Jan. 1 ...
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Waldläufer, which launched a new logo and advertising concept at...
Waldläufer, which launched a new logo and advertising concept at the GDS show in Düsseldorf, will also relaunch its website in the next couple of weeks
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Superga has announced Jack Guinness as the first male ambassador...
Superga has announced Jack Guinness as the first male ambassador to debut its men's core and premium collections. The London-born model, DJ and actor, has joined the Italian footwear brand for two seasons. In addition, Superga is launching a capsule collection designed with Yong Bae Seok, the Korean fashion and ...
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News briefs
In its centennial year, Keds is launching the Keds Collective,...
In its centennial year, Keds is launching the Keds Collective, a group of celebrated industry leaders who are intended to represent the brand's commitment to powerful women, creativity and self-expression. The Keds Collective features a diverse group of inspiring women from the fashion, music, art, and technology sectors, among which ...
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Bates has been awarded contracts estimated to reach $27 million...
Bates has been awarded contracts estimated to reach $27 million to produce its Temperate Weather Combat boots for U.S. allied forces in Afghanistan. The boots feature Vibram outsoles and Gore-Tex waterproof-breathable technology. The contracts cover the production of the boots in black and tan colors. The boots will be made ...
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Andrea Montelpare has signed a three-year licensing agreement with Alessandro...
Andrea Montelpare has signed a three-year licensing agreement with Alessandro Dell'Acqua for a line of children's shoes, called N°21 Kids, that will become available from the next autumn/winter season. The designer's fashion brand, N°21, is opening its first Italian store on via Santo Spirito in Milan this month. It already ...
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News briefs
New Balance has worked with Grenson, a famous British footwear...
New Balance has worked with Grenson, a famous British footwear producer, to put out a sneaker made at their factories in England. Using calfskin leather, Grenson decorated the upper at its own plant in Northampton, and New Balance assembled the components at its own factory in Flimby. New Balance describes ...
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News briefs
Extra Butter has partnered with Diadora on the design of...
Extra Butter has partnered with Diadora on the design of Titan II, a sneaker inspired from “spaghetti westerns,” as reported by Footwear News. Spaghetti westerns are the subgenre of western films that emerged in the mid-1960s and were popularized by Italian film directors, especially Sergio Leone, whose iconic films are ...
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Harrys of London has launched its first line of handbags...
Harrys of London has launched its first line of handbags and luggage
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News briefs
W.L. Gore has revamped the Gore-Tex websites for France, Germany,...
W.L. Gore has revamped the Gore-Tex websites for France, Germany, Belgium, Italy, Spain, the U.K. and the U.S. The Netherlands, the Czech Republic, Poland and Russia will follow soon. The new websites present all the new products of Gore-Tex' partner brands, using a simpler and more intuitive architecture for easier ...
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News briefs
Melissa is launching a line of shoes, inspired by a...
Melissa is launching a line of shoes, inspired by a Brazilian version of the baroque style, developed in collaboration with two Brazilian furniture designers, Humberto and Fernando Campana, who specialize in using scrap items. Recycled PVC is used for 30 percent of the styles. Melissa, which is owned by Grendene, ...
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Xti has been a awarded a special prize as Company...
Xti has been a awarded a special prize as Company of the Year by Omep, a local organization in the region of Murcia that promotes equality for men and women
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News briefs
Christian Louboutin has been designated to become an honorary citizen...
Christian Louboutin has been designated to become an honorary citizen of Parabiago. The French designer has been working in the northern Italian shoe town since 1994. Together with other local entrepreneurs, he founded in 2001 a company, Seymechamlou, that has been making its well-known women's shoes with a red outsole.
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News briefs
Berluti has presented the first book on the brand. Titled...
Berluti has presented the first book on the brand. Titled At Their Feet, it has been published by Rizzoli and edited by M/M, a Paris-based art and design partnership consisting of Mathias Augustyniak and Michael Amzalag. The 64-page volume celebrates the 120th anniversary of the shoe company, which has been ...
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Pablosky has integrated its corporate website with its web store...
Pablosky has integrated its corporate website with its web store
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News briefs
Footwear News has given this year's Lifestyle Achievement Award to...
Footwear News has given this year's Lifestyle Achievement Award to Robert Greenberg, founder of LA Gear and Skechers USA. He invested initially in hair salons, denim and roller skates. He then moved into the footwear sector after relocating from Boston to Los Angeles in 1978. Founded in 1979, LA Gear ...
