All Marketing articles – Page 16
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Waldläufer, which launched a new logo and advertising concept at...
Waldläufer, which launched a new logo and advertising concept at the GDS show in Düsseldorf, will also relaunch its website in the next couple of weeks
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Superga has announced Jack Guinness as the first male ambassador...
Superga has announced Jack Guinness as the first male ambassador to debut its men's core and premium collections. The London-born model, DJ and actor, has joined the Italian footwear brand for two seasons. In addition, Superga is launching a capsule collection designed with Yong Bae Seok, the Korean fashion and ...
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In its centennial year, Keds is launching the Keds Collective,...
In its centennial year, Keds is launching the Keds Collective, a group of celebrated industry leaders who are intended to represent the brand's commitment to powerful women, creativity and self-expression. The Keds Collective features a diverse group of inspiring women from the fashion, music, art, and technology sectors, among which ...
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Bates has been awarded contracts estimated to reach $27 million...
Bates has been awarded contracts estimated to reach $27 million to produce its Temperate Weather Combat boots for U.S. allied forces in Afghanistan. The boots feature Vibram outsoles and Gore-Tex waterproof-breathable technology. The contracts cover the production of the boots in black and tan colors. The boots will be made ...
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Andrea Montelpare has signed a three-year licensing agreement with Alessandro...
Andrea Montelpare has signed a three-year licensing agreement with Alessandro Dell'Acqua for a line of children's shoes, called N°21 Kids, that will become available from the next autumn/winter season. The designer's fashion brand, N°21, is opening its first Italian store on via Santo Spirito in Milan this month. It already ...
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New Balance has worked with Grenson, a famous British footwear...
New Balance has worked with Grenson, a famous British footwear producer, to put out a sneaker made at their factories in England. Using calfskin leather, Grenson decorated the upper at its own plant in Northampton, and New Balance assembled the components at its own factory in Flimby. New Balance describes ...
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Extra Butter has partnered with Diadora on the design of...
Extra Butter has partnered with Diadora on the design of Titan II, a sneaker inspired from “spaghetti westerns,” as reported by Footwear News. Spaghetti westerns are the subgenre of western films that emerged in the mid-1960s and were popularized by Italian film directors, especially Sergio Leone, whose iconic films are ...
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Harrys of London has launched its first line of handbags...
Harrys of London has launched its first line of handbags and luggage
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W.L. Gore has revamped the Gore-Tex websites for France, Germany,...
W.L. Gore has revamped the Gore-Tex websites for France, Germany, Belgium, Italy, Spain, the U.K. and the U.S. The Netherlands, the Czech Republic, Poland and Russia will follow soon. The new websites present all the new products of Gore-Tex' partner brands, using a simpler and more intuitive architecture for easier ...
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Melissa is launching a line of shoes, inspired by a...
Melissa is launching a line of shoes, inspired by a Brazilian version of the baroque style, developed in collaboration with two Brazilian furniture designers, Humberto and Fernando Campana, who specialize in using scrap items. Recycled PVC is used for 30 percent of the styles. Melissa, which is owned by Grendene, ...
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Xti has been a awarded a special prize as Company...
Xti has been a awarded a special prize as Company of the Year by Omep, a local organization in the region of Murcia that promotes equality for men and women
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Christian Louboutin has been designated to become an honorary citizen...
Christian Louboutin has been designated to become an honorary citizen of Parabiago. The French designer has been working in the northern Italian shoe town since 1994. Together with other local entrepreneurs, he founded in 2001 a company, Seymechamlou, that has been making its well-known women's shoes with a red outsole.
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Berluti has presented the first book on the brand. Titled...
Berluti has presented the first book on the brand. Titled At Their Feet, it has been published by Rizzoli and edited by M/M, a Paris-based art and design partnership consisting of Mathias Augustyniak and Michael Amzalag. The 64-page volume celebrates the 120th anniversary of the shoe company, which has been ...
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Pablosky has integrated its corporate website with its web store...
Pablosky has integrated its corporate website with its web store
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Footwear News has given this year's Lifestyle Achievement Award to...
Footwear News has given this year's Lifestyle Achievement Award to Robert Greenberg, founder of LA Gear and Skechers USA. He invested initially in hair salons, denim and roller skates. He then moved into the footwear sector after relocating from Boston to Los Angeles in 1978. Founded in 1979, LA Gear ...
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Sperry will be the official footwear partner of the America's...
Sperry will be the official footwear partner of the America's Cup and the official shoe supplier of the Oracle Team USA participating in the sailing race
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Mephisto is celebrating its 50th anniversary with a nice and...
Mephisto is celebrating its 50th anniversary with a nice and heavy 180-page book that recounts the company's interesting history through text and pictures. The brand was originally called Michaela after the name of its German-French founder, Martin Michaeli. Trained in Pirmasens, he spent a few years in the U.S. before ...
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Bobs from Skechers, a division of Skechers USA, has announced...
Bobs from Skechers, a division of Skechers USA, has announced a multi-year partnership with Best Friends Animal Society, the national animal welfare organization dedicated to ending the killing of dogs and cats in America's shelters by increasing the number of those who get placed into loving homes. For each pair ...
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Reno, the second-largest German shoe retailer, has been named by...
Reno, the second-largest German shoe retailer, has been named by German consumers as the one charging the fairest prices
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Jim Harris, chief executive of Olukai, has been recognized by...
Jim Harris, chief executive of Olukai, has been recognized by Goldman Sachs as one the of the 100 Most Intriguing Entrepreneurs
