All Marketing articles – Page 19
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Crocs has announced the launch of its first global integrated...
Crocs has announced the launch of its first global integrated marketing campaign. The #FindYourFun campaign, which launched on Mar. 30, will run throughout 2015 in the U.S., Germany, U.K., China, Japan and South Korea. Consumers are encouraged to “find their fun,” as the tagline suggests, through innovative imagery featuring Crocs' ...
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Hotter, the biggest shoe manufacturer in the U.K., has won...
Hotter, the biggest shoe manufacturer in the U.K., has won a Queen's Award for Enterprise because of its outstanding success in international trade. The company says its foreign sales grew by 123 percent in the last three years, but declines to provide any figures except to say that it ships ...
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Clarks will use WhatsApp, the popular social messaging platform, to...
Clarks will use WhatsApp, the popular social messaging platform, to tell customers the story of its 65-year-old Desert Boot. Teaser films on social media will encourage users to add a new contact number to their WhatsApp mobile application. The campaign is meant to illustrate the iconic shoe from the viewpoint ...
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A women's shoe collection presented by Stephane Kelian, owned by...
A women's shoe collection presented by Stephane Kelian, owned by Royer Licenses, and a collection of men's shoes by Jay Jay Japan won prizes for excellence in shoe design at the latest Fashion Access show in Hong Kong.
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Red Wing Shoes is one of the recipients of the...
Red Wing Shoes is one of the recipients of the Manufacturing Executive 2015 Manufacturing Leadership 100 Award (ML 100), in the Supply Chain Leadership category. ML winners and their technology partners will be honored at a gala in Carlsbad, California, on June 4, at the conclusion of the 11th annual ...
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Zalando is shifting to a softer marketing strategy after blasting...
Zalando is shifting to a softer marketing strategy after blasting the market with its previous commercial spots, where its customers were screaming for joy when they received their orders. Its new 27-second spot alerts customers to get ready for the season's trends, featuring fashion models wearing a variety of styles ...
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The American Apparel & Footwear Association (AAFA) has named Brown...
The American Apparel & Footwear Association (AAFA) has named Brown Shoe Co. as Company of the Year for 2015
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Prada has launched “A Future Archive,” a comprehensive online catalogue...
Prada has launched “A Future Archive,” a comprehensive online catalogue of its show photos and campaign videos going back to 1987. The online resource, created as part of Prada's website revamp, features images of the young Kate Moss, Christy Turlington and Naomi Campbell, as well as most of the other ...
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CCILU, the fast-growing brand managed by Killick Datta out of...
CCILU, the fast-growing brand managed by Killick Datta out of Singapore, has launched a global advertising campaign together with its distributors around the world to back up sales of its spring/summer collection. Running under the “Stand Your Ground” slogan, it calls for boldness and being true to oneself. Developed by ...
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Kangaroos' original sneakers are hot. The brand's licensee in Germany,...
Kangaroos' original sneakers are hot. The brand's licensee in Germany, Bernd Hummel, had put out limited editions of 150 pairs for three styles of its former Abyss collection in 2013 and 2014, in cooperation with a famous German sneaker store in Berlin, Overkill. The latest release, the Abyss Flip, came ...
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Caprice, one of the brands of the Wortmann Group, has...
Caprice, one of the brands of the Wortmann Group, has signed up the 21-year-old Desirèe Cordero Ferrer, who was elected Miss Spain last October, as a testimonial for the brand
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Grendene has announced an unusual type of sponsorship by its...
Grendene has announced an unusual type of sponsorship by its Rider brand of sandals. It will allow a Brazilian couple to go on a two-year “couchsurfing” experience, travelling through 40 countries and sleeping on the couches of their hosts. Rômulo Wolff, 34, and Mirella Rabelo, 32, who are taking a ...
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Now in its fifth generation, Calzaturificio Donda of Trieste has...
Now in its fifth generation, Calzaturificio Donda of Trieste has turned out to be the third-oldest registered shoe company in Italy. Run by Massimo Donda, who is also president of Federcalzature, the Italian shoe retailers' association, the company is no longer making shoes, but remains one of the major players ...
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The supermodel Chrissy Teigen and the DJ Jack Guinness are...
The supermodel Chrissy Teigen and the DJ Jack Guinness are serving as Ugg's brand ambassadors for a multi-media campaign with images from Iceland, running until Feb. 1
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Footwear Friends, the London-based benevolent society, raised over £8,700 at...
Footwear Friends, the London-based benevolent society, raised over £8,700 at its annual Footwear Friends Awards
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News briefs
In a significant change from previous practice, Kurt Geiger has...
In a significant change from previous practice, Kurt Geiger has decided to donate money to a charity that would normally be spent on window displays for the holiday season. The British shoe retailer will give the money to Hope and Homes for Children, which works to end the institutional care ...
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Ferragamo is launching its first collection of shoes for...
Ferragamo is launching its first collection of shoes for girls in some of its stores in major cities around the world
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Footwear News has elected Skechers USA “Company of the Year.”...
Footwear News has elected Skechers USA “Company of the Year.” Giuseppe Zanotti is “Designer of the Year,” Vans is “Brand of the Year” and Stuart Weitzman is “Marketer of the Year.” The magazine quotes Wayne Kulkin, the new chief executive of Stuart Weitzman, as saying that spending on all kinds ...
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Lloyd Shoes has received a prize as one of the...
Lloyd Shoes has received a prize as one of the three best companies in Germany for its human resources strategy
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Rollasole's founder, Matt Horan, was awarded a £5,000 (€6,251-$7,838) bursary at...
Rollasole's founder, Matt Horan, was awarded a £5,000 (€6,251-$7,838) bursary at the eighth Footwear Friends Annual Awards, on Nov. 6, after taking the Worshipful Company of Cordwainers Award for Innovation at the London-based event. Solillas won the Micro-Pak award worth £2,500 (€3,125-$3,919) plus a 12-month mentoring program. The Meltzer Travel Award, which ...
