All Marketing articles – Page 19
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Short stops
Kangaroos is acting as the main sponsor of Angelique Germann,...
Kangaroos is acting as the main sponsor of Angelique Germann, a 24-year-old Formula 3 auto racer
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A young ballet star, Maddie Ziegler, as signed up as...
A young ballet star, Maddie Ziegler, as signed up as brand ambassador for Capezio +++ Vibram will use a mobile van during the World Fair starting in Milan in September to allow visitors to choose the preferred sole for their shoes, personalizing them or improving their performance
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News briefs
Skechers is in the top ten brands best perceived by...
Skechers is in the top ten brands best perceived by mothers in the U.S., according to the consumer perception firm YouGov's BrandIndex. Over the past three months, YouGov surveyed 20,000 mothers with children under 18. Brands were ranked by averaging sub-scores on quality, satisfaction, impression, value, reputation and willingness to ...
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News briefs
Converse Rubber Tracks, the sports brand studio program, is going...
Converse Rubber Tracks, the sports brand studio program, is going global after a new partnership was established with London's Abbey Road, the iconic studios most closely associated with the Beatles. Converse's studio program was launched in 2011, with the opening of the first brick-and-mortar Rubber Tracks studio in Brooklyn, to ...
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News briefs
Sanuk has launched of a global, multi-platform marketing campaign, showing...
Sanuk has launched of a global, multi-platform marketing campaign, showing examples of people who are comfortable in their own skin. It tries to reach out to new consumers in fun ways through images of friendly motorbike races, archery challenges, desert golf tournaments and other smile-inducing activities.
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News briefs
Fondazione Prada celebrated the opening of its new venue in...
Fondazione Prada celebrated the opening of its new venue in Milan with a visit by the Italian Prime Minister Matteo Renzi and Italy's Minister of Culture, Dario Franceschini, on May 3. The facility then opened to the public on May 9. Located in Largo Isarco, south of the city center, ...
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News briefs
Stuart Weitzman has launched its first Instagram-based advertising campaign, targeting...
Stuart Weitzman has launched its first Instagram-based advertising campaign, targeting women aged 22 to 40 in North America. The digital campaign features the Cinemagraphs, a hybrid of photography and motion. The Cinemagraphs animates a small part of a picture to appear like a video. When scrolling through Instagram, the client ...
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News briefs
Cole Haan has presented The American Dream Project, its first...
Cole Haan has presented The American Dream Project, its first ever film production, realized in collaboration with Happy Marshall Productions. The docu-series explores the concept of “the American dream.” Filmmaker James Marshall and photographer Todd Williams embarked on an epic journey across the U.S. carrying just $250. In order to travel ...
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News briefs
Crocs has announced the launch of its first global integrated...
Crocs has announced the launch of its first global integrated marketing campaign. The #FindYourFun campaign, which launched on Mar. 30, will run throughout 2015 in the U.S., Germany, U.K., China, Japan and South Korea. Consumers are encouraged to “find their fun,” as the tagline suggests, through innovative imagery featuring Crocs' ...
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News briefs
Hotter, the biggest shoe manufacturer in the U.K., has won...
Hotter, the biggest shoe manufacturer in the U.K., has won a Queen's Award for Enterprise because of its outstanding success in international trade. The company says its foreign sales grew by 123 percent in the last three years, but declines to provide any figures except to say that it ships ...
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News briefs
Clarks will use WhatsApp, the popular social messaging platform, to...
Clarks will use WhatsApp, the popular social messaging platform, to tell customers the story of its 65-year-old Desert Boot. Teaser films on social media will encourage users to add a new contact number to their WhatsApp mobile application. The campaign is meant to illustrate the iconic shoe from the viewpoint ...
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News briefs
A women's shoe collection presented by Stephane Kelian, owned by...
A women's shoe collection presented by Stephane Kelian, owned by Royer Licenses, and a collection of men's shoes by Jay Jay Japan won prizes for excellence in shoe design at the latest Fashion Access show in Hong Kong.
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News briefs
Red Wing Shoes is one of the recipients of the...
Red Wing Shoes is one of the recipients of the Manufacturing Executive 2015 Manufacturing Leadership 100 Award (ML 100), in the Supply Chain Leadership category. ML winners and their technology partners will be honored at a gala in Carlsbad, California, on June 4, at the conclusion of the 11th annual ...
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News briefs
Zalando is shifting to a softer marketing strategy after blasting...
Zalando is shifting to a softer marketing strategy after blasting the market with its previous commercial spots, where its customers were screaming for joy when they received their orders. Its new 27-second spot alerts customers to get ready for the season's trends, featuring fashion models wearing a variety of styles ...
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The American Apparel & Footwear Association (AAFA) has named Brown...
The American Apparel & Footwear Association (AAFA) has named Brown Shoe Co. as Company of the Year for 2015
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News briefs
Prada has launched “A Future Archive,” a comprehensive online catalogue...
Prada has launched “A Future Archive,” a comprehensive online catalogue of its show photos and campaign videos going back to 1987. The online resource, created as part of Prada's website revamp, features images of the young Kate Moss, Christy Turlington and Naomi Campbell, as well as most of the other ...
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News briefs
CCILU, the fast-growing brand managed by Killick Datta out of...
CCILU, the fast-growing brand managed by Killick Datta out of Singapore, has launched a global advertising campaign together with its distributors around the world to back up sales of its spring/summer collection. Running under the “Stand Your Ground” slogan, it calls for boldness and being true to oneself. Developed by ...
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News briefs
Kangaroos' original sneakers are hot. The brand's licensee in Germany,...
Kangaroos' original sneakers are hot. The brand's licensee in Germany, Bernd Hummel, had put out limited editions of 150 pairs for three styles of its former Abyss collection in 2013 and 2014, in cooperation with a famous German sneaker store in Berlin, Overkill. The latest release, the Abyss Flip, came ...
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Caprice, one of the brands of the Wortmann Group, has...
Caprice, one of the brands of the Wortmann Group, has signed up the 21-year-old Desirèe Cordero Ferrer, who was elected Miss Spain last October, as a testimonial for the brand
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News briefs
Grendene has announced an unusual type of sponsorship by its...
Grendene has announced an unusual type of sponsorship by its Rider brand of sandals. It will allow a Brazilian couple to go on a two-year “couchsurfing” experience, travelling through 40 countries and sleeping on the couches of their hosts. Rômulo Wolff, 34, and Mirella Rabelo, 32, who are taking a ...
