All Marketing articles – Page 23
-
Short stops
Ipanema, the brand of rubber sandals of Grendene, will be...
Ipanema, the brand of rubber sandals of Grendene, will be the official footwear sponsor of the Mercedes-Benz Fashion Week Swim in Miami for this year and the next two
-
Short stops
Berluti is launching its first international advertising campaign, featuring Jeremy...
Berluti is launching its first international advertising campaign, featuring Jeremy Irons in an English club and Pierre Casiraghi in Monte Carlo
-
News briefs
Richard Wharton, who has led the Office chain for 20...
Richard Wharton, who has led the Office chain for 20 years, was praised for his “outstanding contribution to the footwear industry” in Drapers' annual Footwear & Accessories Awards. He has acted as a consultant since 2006. Schuh, the British retail chain that is now owned by Genesco, beat Office, Aldo ...
-
Short stops
Ecco has reached 500,000 “likes” on Facebook
Ecco has reached 500,000 “likes” on Facebook
-
News briefs
Zalando opened a temporary store in Milan's via Vigevano, in...
Zalando opened a temporary store in Milan's via Vigevano, in the lively Navigli district, between April 9 and 14, coinciding with the Milan Design Week. The store aimed at increasing the visibility of the German e-commerce retailer in a country where customers are not accustomed to buying online. Only 25 ...
-
News briefs
Eram, the French shoe retail chain, is launching an innovative...
Eram, the French shoe retail chain, is launching an innovative marketing campaign based on a short musical film that will be broadcast on Dailymotion, the French video-sharing platform. The video, titled “Ce qui fait marcher les filles” (Tr.: “What makes girls walk”), is the story of five girls, played by ...
-
News briefs
Fratelli Rossetti plans to launch a new marketing campaign next...
Fratelli Rossetti plans to launch a new marketing campaign next autumn, developed by Independent Ideas, the creative agency of Lapo Elkann from the family that owns Fiat. Featuring male and female models dancing in a room in a ‘sixties atmosphere, it is aimed at injecting a more playful spririt into ...
-
News briefs
Superga has announced the British singer Rita Ora as the...
Superga has announced the British singer Rita Ora as the new face of its spring/summer 2013 campaign. Rita, who was discovered by the legendary rapper Jay Z, has taken over from Alexa Chung, who was unable to continue her role due to TV commitments in the U.S. On top of ...
-
News briefs
Rockport launched a new global marketing campaign on April 1...
Rockport launched a new global marketing campaign on April 1 entitled “Lightness,” showcasing the lightweight footwear of its spring 2013 collection. The cornerstone of the campaign consists of a short documentary film, available on youtube, which aims to convey lightness in attitude as well as in footwear. Rockport's spring 2013 ...
-
News briefs
Gabor has launched its own online magazine, managed by Conde Nast, with news...
Gabor has launched its own online magazine, managed by Conde Nast, with news on fashion trends, celebrities and products in order to reach out to a younger clientele in Germany, where it already enjoys a 75 percent brand awareness ratio in the target group of women aged between 30 and 49 years.
-
News briefs
Havaianas, the Brazilian brand of thongs, is putting out a...
Havaianas, the Brazilian brand of thongs, is putting out a limited edition style to celebrate its 50th anniversary. All of the proceeds will go to the Unicef Seal project, which works to improve the lives of children and adolescents in poor areas of Brazil. The company will make 50,000 pairs ...
-
News briefs
Hi-Tec Sports won a prize as “outdoor footwear brand of...
Hi-Tec Sports won a prize as “outdoor footwear brand of the year” at the latest edition of the UK Industry Footwear Awards. Organized by Datateam Business Media for the industry, with the support of the British Footwear Association, the Society of Shoe Fitters and the magazine Footwear Today, the awards ...
-
News briefs
Bill Sweasy, who is leaving as chief executive of Red...
Bill Sweasy, who is leaving as chief executive of Red Wing Shoe Company later this year, after 21 years at its helm, was awarded the Outdoor Inspiration Award during the Outdoor Retailer Winter Market in Salt Lake City, Utah, on Jan. 24. Based in Red Wing, Minnesota, the company markets ...
-
News briefs
Aster, the French brand of children's shoes, is celebrating its...
Aster, the French brand of children's shoes, is celebrating its 100th anniversary and for the occasion is launching a contest called “Crée la Dingo de tes rêves” (“Create the Dingo of your dreams”). Dingo is the name of the brand's first and best-known model, a leather sandal with six perforations ...
-
News briefs
The Italian Ministry of Economic Development and the Italian Trade...
The Italian Ministry of Economic Development and the Italian Trade Commission (ICE) are to launch over the next few months a new campaign to promote Made in Italy products in Germany, called “Italy Lives in Premium.” The initiative will be hosted by the three luxury department stores of the Karstadt ...
-
News briefs
Anci, Italy's footwear industry association, has its sights set on...
Anci, Italy's footwear industry association, has its sights set on global domination with its new marketing campaign, “The Made-in-Italy That Conquered the World.” The campaign stresses the excellence of Italian footwear and “made in Italy.” The ads feature female legs from around the world wearing shoes in green, red and ...
-
News briefs
The GDS trade show has launched a new advertising campaign...
The GDS trade show has launched a new advertising campaign around the theme “Inspiration to go.” Under this slogan, the advertising line of the event has been re-designed and made more “visual.” The underlying idea is that the GDS provides visitors from all over the world with new inspirations and ...
-
News briefs
Nicholas Kirkwood, who was recently named accessories designer of the year...
Nicholas Kirkwood, who was recently named accessories designer of the year at the British Fashion Awards for 2012, has now also won a prize of £200,000 (€232,821.4-$ 315,863.8) from the BFC/Vogue Designer Fashion Fund. He will also benefit from an 18-month mentoring program intended to propel his business into a global fashion brand. The young ...
-
News briefs
Falc, the Italian company that markets the Naturino and Voile...
Falc, the Italian company that markets the Naturino and Voile Blanche brands of footwear, has won the China Award 2012 from Fondazione Italia-Cina because of its performance in China as a generator of value. The company has a Chinese subsidiary in Beijing since 2005. Its shoes are sold in 80 stores ...
-
News briefs
Ralph Rieker, chief executive of Ricosta and president of the...
Ralph Rieker, chief executive of Ricosta and president of the German shoe and leathergoods industry federation (HDS), has received a special prize from the state of Rheinland-Pfalz. He was praised for his work as chairman of the Testing and Research Institute of Pirmasens since the year 2000. With about 90 ...
