All Marketing articles – Page 23
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News briefs
W.L. Gore announced a new marketing campaign to back up...
W.L. Gore announced a new marketing campaign to back up its Surround system at Expo Riva Schuh in Italy last month, following the settlement of a legal dispute with Geox last February. The campaign will involve classic print advertising, TV spots and merchandising in the major markets. Two suppliers of ...
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Kangaroos continues its 'back to school' point-of-sale marketing campaign with...
Kangaroos continues its 'back to school' point-of-sale marketing campaign with TV-spots from July 22 to July 31 as well as a presence on the online platform toggo.de and collaborations with media. When buying a pair of shoes from Kangaroos' school sport collection, children receive a sports bag for free at ...
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Tamaris started this month as official sponsor of the Mercedes...
Tamaris started this month as official sponsor of the Mercedes Benz Fashion Week in Berlin for four seasons. The Wortmann brand was represented with its logo on the official tent of the Mercedes Benz Fashion Week at the Brandenburger Tor and hostesses wore models from the current collection. The label ...
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Ecco has reached 500,000 “likes” on Facebook
Ecco has reached 500,000 “likes” on Facebook
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News briefs
Richard Wharton, who has led the Office chain for 20...
Richard Wharton, who has led the Office chain for 20 years, was praised for his “outstanding contribution to the footwear industry” in Drapers' annual Footwear & Accessories Awards. He has acted as a consultant since 2006. Schuh, the British retail chain that is now owned by Genesco, beat Office, Aldo ...
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Berluti is launching its first international advertising campaign, featuring Jeremy...
Berluti is launching its first international advertising campaign, featuring Jeremy Irons in an English club and Pierre Casiraghi in Monte Carlo
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Ipanema, the brand of rubber sandals of Grendene, will be...
Ipanema, the brand of rubber sandals of Grendene, will be the official footwear sponsor of the Mercedes-Benz Fashion Week Swim in Miami for this year and the next two
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Cat Footwear has signed up Tyler Hilton, a singer, songwriter...
Cat Footwear has signed up Tyler Hilton, a singer, songwriter and actor from California, to give an endorsement for its Earthmovers campaign
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Jimmy Choo is using the image of Nicole Kidman, the...
Jimmy Choo is using the image of Nicole Kidman, the well-known actress in “Grace of Monaco,” for its latest advertising campaign
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News briefs
In search for the right customer loyalty program, Reno is...
In search for the right customer loyalty program, Reno is now cooperating with Bonusinside. In more than 450 stores in Germany, the shoe retail chain's costumers can now use its new bonus system. In contrast to traditional loyalty cards, Bonusinside permits the collection of bonus points when paying with a ...
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News briefs
Ecco Shoes' employees in Hong Kong have set a new...
Ecco Shoes' employees in Hong Kong have set a new Guinness World Record with a hand-woven mosaic made of shoelaces that celebrated the company's 50th anniversary along with the opening of an Ecco store in the downtown area of the city. A well-known local singer, Kelly Chen, was invited to officiate ...
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Rockport launched a new global marketing campaign on April 1...
Rockport launched a new global marketing campaign on April 1 entitled “Lightness,” showcasing the lightweight footwear of its spring 2013 collection. The cornerstone of the campaign consists of a short documentary film, available on youtube, which aims to convey lightness in attitude as well as in footwear. Rockport's spring 2013 ...
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Superga has announced the British singer Rita Ora as the...
Superga has announced the British singer Rita Ora as the new face of its spring/summer 2013 campaign. Rita, who was discovered by the legendary rapper Jay Z, has taken over from Alexa Chung, who was unable to continue her role due to TV commitments in the U.S. On top of ...
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Fratelli Rossetti plans to launch a new marketing campaign next...
Fratelli Rossetti plans to launch a new marketing campaign next autumn, developed by Independent Ideas, the creative agency of Lapo Elkann from the family that owns Fiat. Featuring male and female models dancing in a room in a ‘sixties atmosphere, it is aimed at injecting a more playful spririt into ...
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Eram, the French shoe retail chain, is launching an innovative...
Eram, the French shoe retail chain, is launching an innovative marketing campaign based on a short musical film that will be broadcast on Dailymotion, the French video-sharing platform. The video, titled “Ce qui fait marcher les filles” (Tr.: “What makes girls walk”), is the story of five girls, played by ...
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Zalando opened a temporary store in Milan's via Vigevano, in...
Zalando opened a temporary store in Milan's via Vigevano, in the lively Navigli district, between April 9 and 14, coinciding with the Milan Design Week. The store aimed at increasing the visibility of the German e-commerce retailer in a country where customers are not accustomed to buying online. Only 25 ...
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Gabor has launched its own online magazine, managed by Conde Nast, with news...
Gabor has launched its own online magazine, managed by Conde Nast, with news on fashion trends, celebrities and products in order to reach out to a younger clientele in Germany, where it already enjoys a 75 percent brand awareness ratio in the target group of women aged between 30 and 49 years.
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News briefs
Aster, the French brand of children's shoes, is celebrating its...
Aster, the French brand of children's shoes, is celebrating its 100th anniversary and for the occasion is launching a contest called “Crée la Dingo de tes rêves” (“Create the Dingo of your dreams”). Dingo is the name of the brand's first and best-known model, a leather sandal with six perforations ...
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News briefs
Bill Sweasy, who is leaving as chief executive of Red...
Bill Sweasy, who is leaving as chief executive of Red Wing Shoe Company later this year, after 21 years at its helm, was awarded the Outdoor Inspiration Award during the Outdoor Retailer Winter Market in Salt Lake City, Utah, on Jan. 24. Based in Red Wing, Minnesota, the company markets ...
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Havaianas, the Brazilian brand of thongs, is putting out a...
Havaianas, the Brazilian brand of thongs, is putting out a limited edition style to celebrate its 50th anniversary. All of the proceeds will go to the Unicef Seal project, which works to improve the lives of children and adolescents in poor areas of Brazil. The company will make 50,000 pairs ...
