All Marketing articles – Page 23
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News briefs
For the third time, German teenagers and young adults voted...
For the third time, German teenagers and young adults voted online for the most popular brands in a contest for the Young Brands Awards. Choosing among 161 brands, 20,798 people took part in the voting. The Young Brand Award in the sneakers category went to Nike, while Deichmann was voted ...
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Rack Room Shoes, the American shoe retail chain owned by...
Rack Room Shoes, the American shoe retail chain owned by Deichmann, has raised $555,000 for Shoes That Fit, a nonprofit organization for children in need. It did so by donating $5 from the promotion of a customizable lunch box during the back-to-school season.
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Skechers has announced that it is giving away more than...
Skechers has announced that it is giving away more than 200,000 pairs of Bobs shoes to children affected by the typhoon that struck the Philippines a few days ago, working through Soles4Souls to make the distribution. Separately, the Skechers Foundation has reported that its fifth annual Skechers Pier to Pier ...
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Airstep is changing its name to A.S. 98, starting with...
Airstep is changing its name to A.S. 98, starting with the current autumn/winter collection. The name change is necessary because the Airstep name is registered by others in China, the U.S. and Canada.
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Heinz-Horst Deichmann collected two awards in the past few weeks...
Heinz-Horst Deichmann collected two awards in the past few weeks from the German magazine Schuhkurier, which praised him for his lifetime work, and from the German Council of Shopping Centers
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News briefs
Kavat recently released a newly designed website. The website now...
Kavat recently released a newly designed website. The website now features its adult collection, offering 10 models in different colors, which was presented for the first time at the Bread & Butter show in Berlin in July. Kavat engages in marketing activities in Sweden and Germany. The company was the ...
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The 31-year-old Boris Saragaglia, who co-founded Spartoo seven years ago,...
The 31-year-old Boris Saragaglia, who co-founded Spartoo seven years ago, has won a special prize as the ‘Young Entrepreneur of the Year' from a jury set up by the French daily La Tribune. He is still leading the French online shoe store, which generated sales of €130 million in 2012 ...
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Footwear Distributors & Retailers of America (FDRA) has assigned its...
Footwear Distributors & Retailers of America (FDRA) has assigned its 2012 Sales Survey Awards to Rack Room Shoes, the American chain of 385 shoe stores
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News briefs
W.L. Gore announced a new marketing campaign to back up...
W.L. Gore announced a new marketing campaign to back up its Surround system at Expo Riva Schuh in Italy last month, following the settlement of a legal dispute with Geox last February. The campaign will involve classic print advertising, TV spots and merchandising in the major markets. Two suppliers of ...
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Kangaroos continues its 'back to school' point-of-sale marketing campaign with...
Kangaroos continues its 'back to school' point-of-sale marketing campaign with TV-spots from July 22 to July 31 as well as a presence on the online platform toggo.de and collaborations with media. When buying a pair of shoes from Kangaroos' school sport collection, children receive a sports bag for free at ...
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News briefs
Tamaris started this month as official sponsor of the Mercedes...
Tamaris started this month as official sponsor of the Mercedes Benz Fashion Week in Berlin for four seasons. The Wortmann brand was represented with its logo on the official tent of the Mercedes Benz Fashion Week at the Brandenburger Tor and hostesses wore models from the current collection. The label ...
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Ecco has reached 500,000 “likes” on Facebook
Ecco has reached 500,000 “likes” on Facebook
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Richard Wharton, who has led the Office chain for 20...
Richard Wharton, who has led the Office chain for 20 years, was praised for his “outstanding contribution to the footwear industry” in Drapers' annual Footwear & Accessories Awards. He has acted as a consultant since 2006. Schuh, the British retail chain that is now owned by Genesco, beat Office, Aldo ...
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Berluti is launching its first international advertising campaign, featuring Jeremy...
Berluti is launching its first international advertising campaign, featuring Jeremy Irons in an English club and Pierre Casiraghi in Monte Carlo
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Ipanema, the brand of rubber sandals of Grendene, will be...
Ipanema, the brand of rubber sandals of Grendene, will be the official footwear sponsor of the Mercedes-Benz Fashion Week Swim in Miami for this year and the next two
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Cat Footwear has signed up Tyler Hilton, a singer, songwriter...
Cat Footwear has signed up Tyler Hilton, a singer, songwriter and actor from California, to give an endorsement for its Earthmovers campaign
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Jimmy Choo is using the image of Nicole Kidman, the...
Jimmy Choo is using the image of Nicole Kidman, the well-known actress in “Grace of Monaco,” for its latest advertising campaign
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News briefs
In search for the right customer loyalty program, Reno is...
In search for the right customer loyalty program, Reno is now cooperating with Bonusinside. In more than 450 stores in Germany, the shoe retail chain's costumers can now use its new bonus system. In contrast to traditional loyalty cards, Bonusinside permits the collection of bonus points when paying with a ...
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Ecco Shoes' employees in Hong Kong have set a new...
Ecco Shoes' employees in Hong Kong have set a new Guinness World Record with a hand-woven mosaic made of shoelaces that celebrated the company's 50th anniversary along with the opening of an Ecco store in the downtown area of the city. A well-known local singer, Kelly Chen, was invited to officiate ...
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Rockport launched a new global marketing campaign on April 1...
Rockport launched a new global marketing campaign on April 1 entitled “Lightness,” showcasing the lightweight footwear of its spring 2013 collection. The cornerstone of the campaign consists of a short documentary film, available on youtube, which aims to convey lightness in attitude as well as in footwear. Rockport's spring 2013 ...
