All Marketing articles – Page 26
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News briefs
Clarks launched a new marketing campaign parallel to the Bread...
Clarks launched a new marketing campaign parallel to the Bread & Butter show in Berlin. The kickoff took place in London last week. The “Record Store Day 2013” campaign will be launched in several countries where Clarks is present.
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News briefs
Deichmann has put an end to a contest for the...
Deichmann has put an end to a contest for the “golden idea” of a special advertising campaign commemorating its 100th anniversary. The German shoe retailer had offered a meager €2,000 for such an idea, drawing a lot of criticism from the advertising community. In the end, the campaign will be ...
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News briefs
Vans will organize a sequel to its “Downtown Showdown” grassroots...
Vans will organize a sequel to its “Downtown Showdown” grassroots events in Amsterdam next month. This skateboarding event has already taken place in Hamburg, Turin, London and now Amsterdam. Vans opened a shop-in-shop in the basement of the Slam City Skates store in London four months ago. Additionally, Vans opened ...
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The American TV personality Melissa Rivers is working with Zappos...
The American TV personality Melissa Rivers is working with Zappos and its private label brand, the Cool People, on a new collection of footwear called Melissa Rivers for The Cool People. It's Zappos' first celebrity co-branded experience. The shoes, which came out last week, sell for under $100 and a ...
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News briefs
The Joe Nimble Based on Bär collection of Bär won...
The Joe Nimble Based on Bär collection of Bär won the Red Dot Design Award. The award ceremony will take place on July 2, together with the traditional Red Dot Gala. The model Woolster from the Joe Nimble collection can be seen at the Red Dot Design Museum in Essen.
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News briefs
Jimmy Choo has launched an online campaign with a heavy...
Jimmy Choo has launched an online campaign with a heavy focus on social media designed to interact with its existing customers as well as reach a wider global audience. The micro site, www.choo247.com, allows users to upload and share pictures of themselves dressed in Jimmy Choo shoes, following on the ...
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News briefs
The German buying cooperative GMS launched a campaign about health...
The German buying cooperative GMS launched a campaign about health and wellness shoes together with the German Shoe Institute, DSI. The health shoes product group within GMS, which consists of 200 orthopedic and comfort shoe retailers in Germany, will concentrate on back pain. Between May 29 and June 9, the ...
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News briefs
A.Testoni has opened a home page on Facebook and Twitter,...
A.Testoni has opened a home page on Facebook and Twitter, showing its present collection and featuring a video on its step-by-step manufacturing process. Founded by Amedeo Testoni in 1920, the Italian brand of men's shoes says it is now generating 85 percent of its turnover outside its home market.
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News briefs
In order to celebrate and promote eco-friendly living, Timberland is...
In order to celebrate and promote eco-friendly living, Timberland is sponsoring two sustainable festivals this summer. Mountainfilm takes place in Telluride, Colorado, from May 25-28, and Wanderlust pops up in four cities in North America between June and August: Stratton, Vermont; Copper Mountain, Colorado; Squaw Valley, California; and Whistler, British ...
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Short stops
Rebeca Sanver cooperates with a non-governmental organization, Chambàa, that provides...
Rebeca Sanver cooperates with a non-governmental organization, Chambàa, that provides medical and surgical aid, microcredits, and support for the construction of schools, water wells and other infrastructures in Africa
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News briefs
Deichmann has launched a contest among 20 advertising agencies for...
Deichmann has launched a contest among 20 advertising agencies for the “golden idea” of a campaign celebrating its 100th anniversary next year. It is offering to reward the winning idea with a check for €2,000 and the agency itself with €10,000.
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News briefs
OutDry Technologies has won an award for its personal protective...
OutDry Technologies has won an award for its personal protective equipment from Satra, the international testing and technology center. OutDry was honored as “best contribution to PPE production efficiency” because of its one-step direct lamination process, which it uses to deal its outdoor and hiking boots as well as gloves. ...
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News briefs
Boa Technology, maker of the Boa Closure System for footwear...
Boa Technology, maker of the Boa Closure System for footwear that started in 2001 with snowboard boots, has been ranked the No. 3 top small workplace by The Denver Post. The newspaper looks at local companies' appreciation of workers, direction, values, ethics, career advancement opportunities, pay and benefits. “Small workplaces” ...
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News briefs
The Design Museum of London has started an exhibition of...
The Design Museum of London has started an exhibition of Christian Louboutin's work, featuring more than 200 designs made since he started his own shoe collection in the early 1990s. The shoes are displayed on a carousel. A specially created 17-meter shoe with prominent red sole is part of the ...
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News briefs
Mephisto has a new website with easier navigation and new...
Mephisto has a new website with easier navigation and new functions, including an international store locator combined with Google Maps. Its shoe models can be visualized from different angles, with the ability to blow up the details of the shoes. The site is currently available in French, English, German, Italian ...
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News briefs
Famous Footwear has launched an in-store shoe recycling program at...
Famous Footwear has launched an in-store shoe recycling program at 16 of its stores in the Philadelphia metropolitan region, in conjunction with ShoeBox Recycling. ShoeBox puts recycling bins in the stores where customers can throw away their old ones when they get new ones, then buys the shoes from Famous ...
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News briefs
Sperry Top-Sider is the new title sponsor of the U.S....
Sperry Top-Sider is the new title sponsor of the U.S. sailing team, which will now be known as U.S. Sailing Team Sperry Top-Sider. The deal with the team, which includes the sailors in 10 Olympic and three Paralympic boat classes, runs through 2016. The boats and their main sails will ...
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Short stops
Zeis Excelsa has launched a “Zeis Academy,” offering a paid...
Zeis Excelsa has launched a “Zeis Academy,” offering a paid six-month internship to young designers coming from Italian fashion schools
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News briefs
Rockport has announced a partnership with Erin Wasson, the American...
Rockport has announced a partnership with Erin Wasson, the American supermodel, actress and entrepreneur, indicating that she represents the brand's target customer. She will be featured next autumn in a new marketing campaign about a day in her life, wearing stylish and comfortable Rockport shoes.
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News briefs
Richter relaunched its homepage just before the beginning of the...
Richter relaunched its homepage just before the beginning of the GDS trade show in Düsseldorf. The homepage now has the same updated design as the new logo and the new image of the brand. Additionally, new point-of-sale support has been developed, in order to present the traditional brand in a ...
