All Marketing articles – Page 26
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Short stops
Castañer, the Spanish footwear brand that specializes in high-end sandals,...
Castañer, the Spanish footwear brand that specializes in high-end sandals, branched out into leathergoods with its new handbag collection this summer
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News briefs
Eram, one of the largest footwear retail chains in France,...
Eram, one of the largest footwear retail chains in France, has unveiled a new logo, starting with its community of 10,000-odd fans on Facebook. It has also launched its first TV advertising campaign in eight years this month. More than 600 spots are to air on channel M6 from Sept. ...
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News briefs
Wen Jiabao, China's premier, visited the footwear factory of Oases...
Wen Jiabao, China's premier, visited the footwear factory of Oases in Guangdong Province, even using a stitching machine on a shoe upper. He took the opportunity of his visit to encourage those in the footwear industry to explore new technology and automation, and to develop in new markets in the ...
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News briefs
Titans of the Chinese shoe industry made it onto Forbes...
Titans of the Chinese shoe industry made it onto Forbes magazine's list of the 25 Chinese people who are most influential in global fashion. Eddie Chen took the second slot as the head of Daphne, the Taiwan-based shoemaker. Patrick Lee, the Greater China chief executive at Michael Kors, was ranked ...
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News briefs
Michael Phelps is the new testimonial for Louis Vuitton's “Core...
Michael Phelps is the new testimonial for Louis Vuitton's “Core Values” campaign, which has tapped other big names in the past including Muhammad Ali and Angelina Jolie. In the new international press campaign, the American swimmer is featured wearing a Louis Vuitton suit while he sits alongside Larisa Latynina, the ...
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News briefs
Jonathon Prince, the American runner and philanthropist, has signed on...
Jonathon Prince, the American runner and philanthropist, has signed on to be the brand ambassador for OrthoLite, the manufacturer of open-cell foam insoles. Since 2005, Prince has run more than 12,000 miles as a “Social Athli-vist,” supporting causes or ideals with running events. Now OrthoLite will be on board. For ...
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Short stops
Veja, the French brand of ecological shoes made in Brazil,...
Veja, the French brand of ecological shoes made in Brazil, got two environmental prizes in the U.K. from the Observer and the Guardian
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News briefs
Clarks launched a new marketing campaign parallel to the Bread...
Clarks launched a new marketing campaign parallel to the Bread & Butter show in Berlin. The kickoff took place in London last week. The “Record Store Day 2013” campaign will be launched in several countries where Clarks is present.
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News briefs
Deichmann has put an end to a contest for the...
Deichmann has put an end to a contest for the “golden idea” of a special advertising campaign commemorating its 100th anniversary. The German shoe retailer had offered a meager €2,000 for such an idea, drawing a lot of criticism from the advertising community. In the end, the campaign will be ...
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News briefs
Vans will organize a sequel to its “Downtown Showdown” grassroots...
Vans will organize a sequel to its “Downtown Showdown” grassroots events in Amsterdam next month. This skateboarding event has already taken place in Hamburg, Turin, London and now Amsterdam. Vans opened a shop-in-shop in the basement of the Slam City Skates store in London four months ago. Additionally, Vans opened ...
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News briefs
The American TV personality Melissa Rivers is working with Zappos...
The American TV personality Melissa Rivers is working with Zappos and its private label brand, the Cool People, on a new collection of footwear called Melissa Rivers for The Cool People. It's Zappos' first celebrity co-branded experience. The shoes, which came out last week, sell for under $100 and a ...
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News briefs
The Joe Nimble Based on Bär collection of Bär won...
The Joe Nimble Based on Bär collection of Bär won the Red Dot Design Award. The award ceremony will take place on July 2, together with the traditional Red Dot Gala. The model Woolster from the Joe Nimble collection can be seen at the Red Dot Design Museum in Essen.
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News briefs
Jimmy Choo has launched an online campaign with a heavy...
Jimmy Choo has launched an online campaign with a heavy focus on social media designed to interact with its existing customers as well as reach a wider global audience. The micro site, www.choo247.com, allows users to upload and share pictures of themselves dressed in Jimmy Choo shoes, following on the ...
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News briefs
The German buying cooperative GMS launched a campaign about health...
The German buying cooperative GMS launched a campaign about health and wellness shoes together with the German Shoe Institute, DSI. The health shoes product group within GMS, which consists of 200 orthopedic and comfort shoe retailers in Germany, will concentrate on back pain. Between May 29 and June 9, the ...
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News briefs
A.Testoni has opened a home page on Facebook and Twitter,...
A.Testoni has opened a home page on Facebook and Twitter, showing its present collection and featuring a video on its step-by-step manufacturing process. Founded by Amedeo Testoni in 1920, the Italian brand of men's shoes says it is now generating 85 percent of its turnover outside its home market.
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News briefs
In order to celebrate and promote eco-friendly living, Timberland is...
In order to celebrate and promote eco-friendly living, Timberland is sponsoring two sustainable festivals this summer. Mountainfilm takes place in Telluride, Colorado, from May 25-28, and Wanderlust pops up in four cities in North America between June and August: Stratton, Vermont; Copper Mountain, Colorado; Squaw Valley, California; and Whistler, British ...
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Short stops
Rebeca Sanver cooperates with a non-governmental organization, Chambàa, that provides...
Rebeca Sanver cooperates with a non-governmental organization, Chambàa, that provides medical and surgical aid, microcredits, and support for the construction of schools, water wells and other infrastructures in Africa
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News briefs
Deichmann has launched a contest among 20 advertising agencies for...
Deichmann has launched a contest among 20 advertising agencies for the “golden idea” of a campaign celebrating its 100th anniversary next year. It is offering to reward the winning idea with a check for €2,000 and the agency itself with €10,000.
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News briefs
OutDry Technologies has won an award for its personal protective...
OutDry Technologies has won an award for its personal protective equipment from Satra, the international testing and technology center. OutDry was honored as “best contribution to PPE production efficiency” because of its one-step direct lamination process, which it uses to deal its outdoor and hiking boots as well as gloves. ...
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News briefs
Boa Technology, maker of the Boa Closure System for footwear...
Boa Technology, maker of the Boa Closure System for footwear that started in 2001 with snowboard boots, has been ranked the No. 3 top small workplace by The Denver Post. The newspaper looks at local companies' appreciation of workers, direction, values, ethics, career advancement opportunities, pay and benefits. “Small workplaces” ...
