All Marketing articles – Page 26
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News briefs
In order to celebrate and promote eco-friendly living, Timberland is...
In order to celebrate and promote eco-friendly living, Timberland is sponsoring two sustainable festivals this summer. Mountainfilm takes place in Telluride, Colorado, from May 25-28, and Wanderlust pops up in four cities in North America between June and August: Stratton, Vermont; Copper Mountain, Colorado; Squaw Valley, California; and Whistler, British ...
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Short stops
Rebeca Sanver cooperates with a non-governmental organization, Chambàa, that provides...
Rebeca Sanver cooperates with a non-governmental organization, Chambàa, that provides medical and surgical aid, microcredits, and support for the construction of schools, water wells and other infrastructures in Africa
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News briefs
Deichmann has launched a contest among 20 advertising agencies for...
Deichmann has launched a contest among 20 advertising agencies for the “golden idea” of a campaign celebrating its 100th anniversary next year. It is offering to reward the winning idea with a check for €2,000 and the agency itself with €10,000.
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News briefs
OutDry Technologies has won an award for its personal protective...
OutDry Technologies has won an award for its personal protective equipment from Satra, the international testing and technology center. OutDry was honored as “best contribution to PPE production efficiency” because of its one-step direct lamination process, which it uses to deal its outdoor and hiking boots as well as gloves. ...
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News briefs
Boa Technology, maker of the Boa Closure System for footwear...
Boa Technology, maker of the Boa Closure System for footwear that started in 2001 with snowboard boots, has been ranked the No. 3 top small workplace by The Denver Post. The newspaper looks at local companies' appreciation of workers, direction, values, ethics, career advancement opportunities, pay and benefits. “Small workplaces” ...
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News briefs
The Design Museum of London has started an exhibition of...
The Design Museum of London has started an exhibition of Christian Louboutin's work, featuring more than 200 designs made since he started his own shoe collection in the early 1990s. The shoes are displayed on a carousel. A specially created 17-meter shoe with prominent red sole is part of the ...
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News briefs
Mephisto has a new website with easier navigation and new...
Mephisto has a new website with easier navigation and new functions, including an international store locator combined with Google Maps. Its shoe models can be visualized from different angles, with the ability to blow up the details of the shoes. The site is currently available in French, English, German, Italian ...
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News briefs
Famous Footwear has launched an in-store shoe recycling program at...
Famous Footwear has launched an in-store shoe recycling program at 16 of its stores in the Philadelphia metropolitan region, in conjunction with ShoeBox Recycling. ShoeBox puts recycling bins in the stores where customers can throw away their old ones when they get new ones, then buys the shoes from Famous ...
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News briefs
Sperry Top-Sider is the new title sponsor of the U.S....
Sperry Top-Sider is the new title sponsor of the U.S. sailing team, which will now be known as U.S. Sailing Team Sperry Top-Sider. The deal with the team, which includes the sailors in 10 Olympic and three Paralympic boat classes, runs through 2016. The boats and their main sails will ...
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Short stops
Zeis Excelsa has launched a “Zeis Academy,” offering a paid...
Zeis Excelsa has launched a “Zeis Academy,” offering a paid six-month internship to young designers coming from Italian fashion schools
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News briefs
Rockport has announced a partnership with Erin Wasson, the American...
Rockport has announced a partnership with Erin Wasson, the American supermodel, actress and entrepreneur, indicating that she represents the brand's target customer. She will be featured next autumn in a new marketing campaign about a day in her life, wearing stylish and comfortable Rockport shoes.
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News briefs
Richter relaunched its homepage just before the beginning of the...
Richter relaunched its homepage just before the beginning of the GDS trade show in Düsseldorf. The homepage now has the same updated design as the new logo and the new image of the brand. Additionally, new point-of-sale support has been developed, in order to present the traditional brand in a ...
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News briefs
Sven Segal, the founder of Po-Zu, the British footwear company,...
Sven Segal, the founder of Po-Zu, the British footwear company, was named Entrepreneur of the Year in the 2012 People and Environment Achievement Awards, which celebrate and uphold sustainable business. Po-Zu collaborated with Timberland on a line of footwear that was made from natural materials and fell apart at the ...
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News briefs
Mephisto has completely revamped its website (www.mephisto.com) to be more...
Mephisto has completely revamped its website (www.mephisto.com) to be more modern- looking and to make navigation easier, with an emphasis on its men's and women's collections. Visitors to the site can view the shoes from different angles and zoom in on interesting features, and also check out the company's complementary ...
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Short stops
Hush Puppies is one of the advertisers being featured prominently...
Hush Puppies is one of the advertisers being featured prominently in an upcoming issue of Newsweek magazine, which is styled to have the feel of the 1960s in honor of the new season of the television show “Mad Men,” about the advertising business in that era
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News briefs
Skechers is taking its loyalty rewards program for consumers up...
Skechers is taking its loyalty rewards program for consumers up a notch with the announcement of Skechers Elite, which rewards people who provide reviews and answers about Skechers products on the company's website. Consumers can earn points for giving their feedback as well as for making purchases, and the points ...
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News briefs
India's Council for Leather Exports recently honored 65 companies for...
India's Council for Leather Exports recently honored 65 companies for their export performance at the India International Leather Fair in Chennai. Looking at the fiscal year 2010-11, Super House Limited of Kanpur took the “Top Export Winner” award for overall leather exports, with Mirza International and Tata International coming in ...
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News briefs
Clarks is launching an advertising campaign for its spring/summer women's...
Clarks is launching an advertising campaign for its spring/summer women's collection, touting it as its first-ever augmented reality campaign. There will be four videos for the Bodkin Bay, Henderson Sky, Dollar Crazy and Scent Bottle styles of shoes. Users of iPhone, iPads and high-powered Androids with the Aurasma Lite app ...
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News briefs
Stuart Weitzman, the American shoe designer based in Spain, is...
Stuart Weitzman, the American shoe designer based in Spain, is launching a new logo, Stuart Weitzman New York, for his collections. His company, which is now partly owned by Jones Apparel, is also launching and a new, aggressive advertising campaign for spring/summer 2012 that features a topless image of Natalia ...
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News briefs
Footwear Plus magazine recently gave out its annual Plus Awards...
Footwear Plus magazine recently gave out its annual Plus Awards at an event it hosted with the Fashion Footwear Association of New York, and Wolverine Worldwide took home four of the honors, the first time one company has won in four distinct categories. Winners are chosen based on votes from ...
