All Marketing articles – Page 24
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News briefs
Hi-Tec Sports won a prize as “outdoor footwear brand of...
Hi-Tec Sports won a prize as “outdoor footwear brand of the year” at the latest edition of the UK Industry Footwear Awards. Organized by Datateam Business Media for the industry, with the support of the British Footwear Association, the Society of Shoe Fitters and the magazine Footwear Today, the awards ...
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News briefs
Nicholas Kirkwood, who was recently named accessories designer of the year...
Nicholas Kirkwood, who was recently named accessories designer of the year at the British Fashion Awards for 2012, has now also won a prize of £200,000 (€232,821.4-$ 315,863.8) from the BFC/Vogue Designer Fashion Fund. He will also benefit from an 18-month mentoring program intended to propel his business into a global fashion brand. The young ...
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News briefs
The GDS trade show has launched a new advertising campaign...
The GDS trade show has launched a new advertising campaign around the theme “Inspiration to go.” Under this slogan, the advertising line of the event has been re-designed and made more “visual.” The underlying idea is that the GDS provides visitors from all over the world with new inspirations and ...
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News briefs
Anci, Italy's footwear industry association, has its sights set on...
Anci, Italy's footwear industry association, has its sights set on global domination with its new marketing campaign, “The Made-in-Italy That Conquered the World.” The campaign stresses the excellence of Italian footwear and “made in Italy.” The ads feature female legs from around the world wearing shoes in green, red and ...
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News briefs
The Italian Ministry of Economic Development and the Italian Trade...
The Italian Ministry of Economic Development and the Italian Trade Commission (ICE) are to launch over the next few months a new campaign to promote Made in Italy products in Germany, called “Italy Lives in Premium.” The initiative will be hosted by the three luxury department stores of the Karstadt ...
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News briefs
Skechers has announced that it donated more than 3 million...
Skechers has announced that it donated more than 3 million pairs of new Bobs shoes for children in need worldwide this year. With the support of its nonprofit partners, the shoes will be distributed to charitable organizations, education programs and nonprofit groups across the Americas, Africa, Eastern Europe, and mainland and Southeast ...
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News briefs
Manolo Blahnik has won the outstanding achievement prize at the...
Manolo Blahnik has won the outstanding achievement prize at the 2012 British Fashion Awards, where he had previously been named Accessory Designer of the Year for three times throughout his career. The iconic footwear designer was presented with the honor at a glamorous ceremony, hosted by the British Fashion Council ...
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News briefs
Dr. Martens won the Drapers Fashion Award for the best...
Dr. Martens won the Drapers Fashion Award for the best marketing initiative of the year. The prize went to the FirstAndForever campaign launched by the brand for its 50th anniversary. It was viewed by 10 million consumers. It contributed to a big increase in visits to its website and its ...
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News briefs
A first round of negotiations between the German shoe and...
A first round of negotiations between the German shoe and leathergoods industry federation (HDS) and the labor unions over a new collective contract for the industry's workers has ended without any results. The unions' demands for a wage increase of 6 percent across the board were regarded as excessive in ...
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News briefs
Steptronic Footwear, a British producer of desert boots founded in...
Steptronic Footwear, a British producer of desert boots founded in 2008, was one of the 11 winners of the 2012 Northants Enterprise Business of the Year award, handed out by two local newspapers, the Northamptonshire Telegraph and the Northampton Chronicle & Echo. Steptronic, which is a member of the British Footwear Association, has ...
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News briefs
Boris Saragaglia, the founder and chief executive of Spartoo in...
Boris Saragaglia, the founder and chief executive of Spartoo in France, has received the “Prix de l'entrepreneur Rhône-Alpes” at the BFM Awards in Lyon. The regional award was given to Saragaglia for successfully combining innovation, growth and management. Founded in 2006, Spartoo.com is a European leader in the online sale ...
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News briefs
Ralph Rieker, chief executive of Ricosta and president of the...
Ralph Rieker, chief executive of Ricosta and president of the German shoe and leathergoods industry federation (HDS), has received a special prize from the state of Rheinland-Pfalz. He was praised for his work as chairman of the Testing and Research Institute of Pirmasens since the year 2000. With about 90 ...
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News briefs
Falc, the Italian company that markets the Naturino and Voile...
Falc, the Italian company that markets the Naturino and Voile Blanche brands of footwear, has won the China Award 2012 from Fondazione Italia-Cina because of its performance in China as a generator of value. The company has a Chinese subsidiary in Beijing since 2005. Its shoes are sold in 80 stores ...
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News briefs
The annual competition to name the “sexiest shoes” was won...
The annual competition to name the “sexiest shoes” was won this year by Christian Louboutin's red-soled patent leather pumps. Stuart Weitzman's burgundy patent pumps with a metal stiletto got the second place, while Jimmy Choo's black suede sandals with silver sequins came in third. Louboutin's shoes also won the inaugural ...
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News briefs
Cotance decided to permanently bring back its former leather promotion...
Cotance decided to permanently bring back its former leather promotion campaign, “That's life, that's leather!,” on the occasion of its council meeting in Bucharest on Sept. 26. Created in 2004, the campaign was developed to convince consumers of the usefulness of the material and the emotions that it engenders, and ...
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Short stops
Mandy Cabot, co-founder and chief executive of Dansko in the...
Mandy Cabot, co-founder and chief executive of Dansko in the U.S., has been honored as “Woman of Distinction” by the Philadelphia Business Journal, and named for the second consecutive year to the Footwear News Power 100 list
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News briefs
Interbrand has released the 2012 edition of its Best Global...
Interbrand has released the 2012 edition of its Best Global Brands report, providing a ranking of the world's 100 most valuable brands on an annual basis. While Coca-Cola retains its no. 1 position and Apple jumps to no. 2, ahead of IBM and Google, Prada has returned to the list ...
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News briefs
Pittarello, the Italian shoe retail chain acquired by Alessandro Benetton's...
Pittarello, the Italian shoe retail chain acquired by Alessandro Benetton's 21 Investimenti, has launched its new advertising campaign for autumn-winter 2012-2013, on the occasion of the reopening of its store in Treviso, in Italy's northeast. The new campaign is dedicated to families, under the slogan “Scarpe Pittarello. Scarpe di famiglia.” ...
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News briefs
The Pentland Group is working together with Arts Thread to...
The Pentland Group is working together with Arts Thread to support a unique national design competition launched by the Churchill Centre among design students and recent graduates. The candidates will have to submit an inspiring piece of work in 2D format – a graphic design, a textile sample or any ...
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News briefs
Sorel has announced the launch of a new advertising campaign...
Sorel has announced the launch of a new advertising campaign for the coming fall/winter season whose tagline is “Get Your Boots Dirty.” The campaign is going to be associated with furiously independent, creative and inspiring women in their respective domains. It will start this year with Leila Janah, founder and ...
