All Marketing articles – Page 20
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As in previous years, Youngcom, the marketing and consulting agency...
As in previous years, Youngcom, the marketing and consulting agency from Munich, awarded prizes for the most popular brands for teenagers in Germany. Deichmann won in the category of “most popular shoe store,” followed by Tamaris and Görtz. More than 20,000 teenagers and young adults participated in the online voting, ...
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The German shoe brand Noah, which is manufactured in Italy,...
The German shoe brand Noah, which is manufactured in Italy, has been given the “Vegan Fashion Award 2014,” by Peta, which stands for People for the Ethical Treatment of Animals
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Kering and its brands, including Gucci, Yves Saint Laurent and...
Kering and its brands, including Gucci, Yves Saint Laurent and other luxury brands, will be official partners of the Cannes Film Festival for the next five years, starting in May. They will get exceptional media exposure during the event. Discussion sessions will be organized during the festival with leading personalities, ...
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Footwear News has elected Skechers as “Company of the Year,”...
Footwear News has elected Skechers as “Company of the Year,” as it had already done in 1998
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Skechers has enlisted Marinao Rivera, the retired Yankees baseball pitcher,...
Skechers has enlisted Marinao Rivera, the retired Yankees baseball pitcher, as a face of its men's Relaxed Fit line of footwear. Rivera, a 13-time All-Star who retired from the Major Leagues in 2013, will appear in point-of-sale, print, outdoor and digital commercials in 2015. The campaign will kick off with ...
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Minelli, one of the biggest shoe retail chains of the...
Minelli, one of the biggest shoe retail chains of the Vivarte group, has announced the recruitment for the coming autumn/winter selling season of its first testimonial, Georgia May Jagger, the 22-year-old fashion model who is known as the daughter of the singer Mick Jagger and Jerry Hall. The sponsorship is ...
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Ugg has launched its first global marketing campaign under the...
Ugg has launched its first global marketing campaign under the “This is Ugg” theme, with the claim that it “Feels Like Nothing Else.” Addressing the customer's emotions, the campaign explores the theme that some of life's biggest moments are actually the smaller ones. The cross-channel campaign features real people and ...
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Tim O'Donovan, the retired former chairman and chief executive of...
Tim O'Donovan, the retired former chairman and chief executive of Wolverine Worldwide, has been designated to receive the Bob Campbell lifetime achievement award at gala to be staged by the Two Ten Foundation on Dec. 2 to celebrate its 75th anniversary. O' Donovan actively served on the board of the ...
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Earlier, at a party in New York last June marking...
Earlier, at a party in New York last June marking its 70th anniversary, the Footwear Distributors and Retailers of America (FDRA), gratified Wolverine with an award for “Advocate of the Year.” The trade association also gave its Brand Focus award to one of Wolverine's brands, Merrell.
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Groupe Royer has donated some 1,800 former Charles Jourdan shoe...
Groupe Royer has donated some 1,800 former Charles Jourdan shoe models and 800 Stéphane Kelian styles to the International Shoe Museum of Romans
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Kelly Brook, the English model, actress and TV presenter, will...
Kelly Brook, the English model, actress and TV presenter, will act as a new testimonial for Skechers in 2015. Featured in Skechers' global marketing campaigns and on social media, she will be the first celebrity endorsing the brand who came to fame outside the U.S. Skechers has also signed up ...
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Österreichische Schuhwirtshaft, the Austrian shoe retailers' association, has named Legero...
Österreichische Schuhwirtshaft, the Austrian shoe retailers' association, has named Legero as Best Supplier for 2014
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Digital marketing can be very effective. Selena Gomez reportedly got...
Digital marketing can be very effective. Selena Gomez reportedly got 865,000 likes after introducing her new shoe collection to her 12 million followers on Instagram. The line is a collaboration with Neo, the young and affordable shoe brand of the Adidas Group.
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Gucci and the City of Florence announced on June 13...
Gucci and the City of Florence announced on June 13 that ten tapestries dating back to the sixteenth century have now been refurbished using proceeds from the Gucci Museum and will be exhibited in the Sala dei Duecento in the Palazzo Vecchio, the town hall of Florence and a symbol ...
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Royer has donated 2,600 models of Charles Jourdan and Stéphane...
Royer has donated 2,600 models of Charles Jourdan and Stéphane Kélian shoes to the International Shoe Museum in Romans. Visitors will have a chance to see part of these new acquisitions in the chapel of the French museum until the end of September. Founded in 1971, the museum houses shoes ...
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Jim Fox, who has worked for Dansko since 2006,...
Jim Fox, who has worked for Dansko since 2006, was named Chief Financial Officer of the Year in the Philadelphia Business Journal
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The restoration of the Colosseum in Rome, a €25 million...
The restoration of the Colosseum in Rome, a €25 million project financed by Diego Della Valle of Tod's, can move forward with the Gherardi construction group following a ruling by Italy's highest administrative court, the Council of State, on a legal battle brought by a rival contractor, Lucci. The court ...
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Silva e Sousa & Irmãos, the Portuguese company known also...
Silva e Sousa & Irmãos, the Portuguese company known also as Filipe Shoes, has launched its new corporate website, filipeshops.com
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Massimo Donda, president of Italy's Federcalzature, announces the release of...
Massimo Donda, president of Italy's Federcalzature, announces the release of a Chinese-language edition of “I Passi del Successo” (=The Steps Toward Success), the book that he has written on the birth and development of 15 Italian shoe companies
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Floris van Bommel has enlisted an Aùmerican singer and songwriter,...
Floris van Bommel has enlisted an Aùmerican singer and songwriter, Jay Brannan, as his testimonial
