All Marketing articles – Page 20
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Now in its fifth generation, Calzaturificio Donda of Trieste has...
Now in its fifth generation, Calzaturificio Donda of Trieste has turned out to be the third-oldest registered shoe company in Italy. Run by Massimo Donda, who is also president of Federcalzature, the Italian shoe retailers' association, the company is no longer making shoes, but remains one of the major players ...
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The supermodel Chrissy Teigen and the DJ Jack Guinness are...
The supermodel Chrissy Teigen and the DJ Jack Guinness are serving as Ugg's brand ambassadors for a multi-media campaign with images from Iceland, running until Feb. 1
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Footwear Friends, the London-based benevolent society, raised over £8,700 at...
Footwear Friends, the London-based benevolent society, raised over £8,700 at its annual Footwear Friends Awards
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In a significant change from previous practice, Kurt Geiger has...
In a significant change from previous practice, Kurt Geiger has decided to donate money to a charity that would normally be spent on window displays for the holiday season. The British shoe retailer will give the money to Hope and Homes for Children, which works to end the institutional care ...
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Ferragamo is launching its first collection of shoes for...
Ferragamo is launching its first collection of shoes for girls in some of its stores in major cities around the world
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Footwear News has elected Skechers USA “Company of the Year.”...
Footwear News has elected Skechers USA “Company of the Year.” Giuseppe Zanotti is “Designer of the Year,” Vans is “Brand of the Year” and Stuart Weitzman is “Marketer of the Year.” The magazine quotes Wayne Kulkin, the new chief executive of Stuart Weitzman, as saying that spending on all kinds ...
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Lloyd Shoes has received a prize as one of the...
Lloyd Shoes has received a prize as one of the three best companies in Germany for its human resources strategy
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Rollasole's founder, Matt Horan, was awarded a £5,000 (€6,251-$7,838) bursary at...
Rollasole's founder, Matt Horan, was awarded a £5,000 (€6,251-$7,838) bursary at the eighth Footwear Friends Annual Awards, on Nov. 6, after taking the Worshipful Company of Cordwainers Award for Innovation at the London-based event. Solillas won the Micro-Pak award worth £2,500 (€3,125-$3,919) plus a 12-month mentoring program. The Meltzer Travel Award, which ...
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As in previous years, Youngcom, the marketing and consulting agency...
As in previous years, Youngcom, the marketing and consulting agency from Munich, awarded prizes for the most popular brands for teenagers in Germany. Deichmann won in the category of “most popular shoe store,” followed by Tamaris and Görtz. More than 20,000 teenagers and young adults participated in the online voting, ...
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The German shoe brand Noah, which is manufactured in Italy,...
The German shoe brand Noah, which is manufactured in Italy, has been given the “Vegan Fashion Award 2014,” by Peta, which stands for People for the Ethical Treatment of Animals
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Kering and its brands, including Gucci, Yves Saint Laurent and...
Kering and its brands, including Gucci, Yves Saint Laurent and other luxury brands, will be official partners of the Cannes Film Festival for the next five years, starting in May. They will get exceptional media exposure during the event. Discussion sessions will be organized during the festival with leading personalities, ...
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Footwear News has elected Skechers as “Company of the Year,”...
Footwear News has elected Skechers as “Company of the Year,” as it had already done in 1998
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Skechers has enlisted Marinao Rivera, the retired Yankees baseball pitcher,...
Skechers has enlisted Marinao Rivera, the retired Yankees baseball pitcher, as a face of its men's Relaxed Fit line of footwear. Rivera, a 13-time All-Star who retired from the Major Leagues in 2013, will appear in point-of-sale, print, outdoor and digital commercials in 2015. The campaign will kick off with ...
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Minelli, one of the biggest shoe retail chains of the...
Minelli, one of the biggest shoe retail chains of the Vivarte group, has announced the recruitment for the coming autumn/winter selling season of its first testimonial, Georgia May Jagger, the 22-year-old fashion model who is known as the daughter of the singer Mick Jagger and Jerry Hall. The sponsorship is ...
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Ugg has launched its first global marketing campaign under the...
Ugg has launched its first global marketing campaign under the “This is Ugg” theme, with the claim that it “Feels Like Nothing Else.” Addressing the customer's emotions, the campaign explores the theme that some of life's biggest moments are actually the smaller ones. The cross-channel campaign features real people and ...
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Tim O'Donovan, the retired former chairman and chief executive of...
Tim O'Donovan, the retired former chairman and chief executive of Wolverine Worldwide, has been designated to receive the Bob Campbell lifetime achievement award at gala to be staged by the Two Ten Foundation on Dec. 2 to celebrate its 75th anniversary. O' Donovan actively served on the board of the ...
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Earlier, at a party in New York last June marking...
Earlier, at a party in New York last June marking its 70th anniversary, the Footwear Distributors and Retailers of America (FDRA), gratified Wolverine with an award for “Advocate of the Year.” The trade association also gave its Brand Focus award to one of Wolverine's brands, Merrell.
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Groupe Royer has donated some 1,800 former Charles Jourdan shoe...
Groupe Royer has donated some 1,800 former Charles Jourdan shoe models and 800 Stéphane Kelian styles to the International Shoe Museum of Romans
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Kelly Brook, the English model, actress and TV presenter, will...
Kelly Brook, the English model, actress and TV presenter, will act as a new testimonial for Skechers in 2015. Featured in Skechers' global marketing campaigns and on social media, she will be the first celebrity endorsing the brand who came to fame outside the U.S. Skechers has also signed up ...
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Österreichische Schuhwirtshaft, the Austrian shoe retailers' association, has named Legero...
Österreichische Schuhwirtshaft, the Austrian shoe retailers' association, has named Legero as Best Supplier for 2014
