All Marketing articles – Page 20
-
News briefs
Lloyd is presenting its new automated warehouse, which has a...
Lloyd is presenting its new automated warehouse, which has a capacity for 500,000 cartons, in a new film. The German company spent €6.5 million to create the new logistic center near its head office in Sulingen, which went into operation in October 2012.
-
Short stops
Mimi Curry, chief operating officer in charge of day-to-day operations...
Mimi Curry, chief operating officer in charge of day-to-day operations at Dansko, has won an Executive Management Award from SmartCEO Magazine
-
News briefs
Foot on Mars, the new Spanish chain of franchised sports...
Foot on Mars, the new Spanish chain of franchised sports fashion stores of Twinner Iberia, has opened its own pages on Facebook and Instagram and launched a blog. It is accompanying the opening of the first two stores in Lugo and Santiago de Compostela in the past few weeks and ...
-
News briefs
Dansko has unveiled its company blog, “Word of Foot,” a...
Dansko has unveiled its company blog, “Word of Foot,” a new way for consumers to connect with the brand, which complements Dansko's current social platforms. The blog contains interviews with designers, recipes, how-to guides, features from partner organizations and style guides for the different seasons. In the blog, readers can ...
-
Short stops
Sioux, which relaunched its website at the beginning of this...
Sioux, which relaunched its website at the beginning of this year, is now taking care of its marketing in-house
-
News briefs
Zalando will be changing its advertising strategy. The TV commercial...
Zalando will be changing its advertising strategy. The TV commercial with the theme about people screaming as they receive the Zalando packages, will no longer be used. Zalando aims to expand its sales via smartphones and tablets and to develop its business in foreign markets. The online retailer sees great ...
-
News briefs
Gabor plans to expand its international advertising campaign for this...
Gabor plans to expand its international advertising campaign for this autumn/winter. While currently 2,000 locations are reserved for Gabor's campaign, an additional 2,000 billboards will be booked for the next season. Gabor is placing ads in about 25 magazines in Germany and 25 outside Germany, with more than 100 full-page ...
-
News briefs
The HDS/L Awards were presented on the first days of...
The HDS/L Awards were presented on the first days of the GDS show. The German Shoe Prize went this year to KangaRoos for a model that was designed in cooperation with the rapper Cro. The HDS/L Junior Award went to a Czech designer, Barbora Augustinová.
-
Short stops
Barbara Meier, a 27-year-old German top model, is acting as...
Barbara Meier, a 27-year-old German top model, is acting as a testimonial for Skechers' Flex Appeal collection in Germany
-
News briefs
Wolverine Worldwide and some of its brands collected no less...
Wolverine Worldwide and some of its brands collected no less than five Footwear Plus Awards at the FFANY show in New York, based on the votes cast by thousands of U.S. retailers, including department stores, outdoor specialty stores and independents. As in 2011 and 2011, Wolverine was named 2013 Company ...
-
Short stops
A top fashion model, Sam Rollison, is the face of...
A top fashion model, Sam Rollison, is the face of LK Bennett for the spring/summer 2014 collection ++ Sioux, which is already an official supplier of the German Olympic team, has announced an endorsement deal with Kati Wilhelm, a successful German biathlon champion
-
Short stops
Sperry Top-Sider has signed a sponsorship deal with Slater Trout,...
Sperry Top-Sider has signed a sponsorship deal with Slater Trout, a professional stand-up paddler from Florida
-
News briefs
Hub, the Dutch footwear brand, presented a new logo at...
Hub, the Dutch footwear brand, presented a new logo at the Bread & Butter and Bright shows in Berlin. It will only be featured at first on a newly created themed collection launched under the “rapid transit” slogan for autumn/winter 2014/15. From summer 2015, the brand will be putting the new ...
-
News briefs
Emu Australia launched a new logo and brand identity at...
Emu Australia launched a new logo and brand identity at the winter edition of Bread & Butter in Berlin. The company had a new and bigger stand in the “urban fashion” Hall 2 at the fair, where it also presented its new brand claim, “ever natural,” for the first time. ...
-
News briefs
Skechers has signed up Danielle Bradbery as the new face...
Skechers has signed up Danielle Bradbery as the new face for its global marketing and social media campaigns through 2015. The 17-year-old singer and breakout star is the recent winner of season 4 of NBC's The Voice, the youngest winner in the history of the popular television show. Bradbery will ...
-
Short stops
Scarpe & Scarpe, an Italian shoe retailer that currently operates...
Scarpe & Scarpe, an Italian shoe retailer that currently operates about 110 stores, has received a prize as “Retailer of the Year” at the Kiki Lab convention
-
News briefs
Skechers has announced that it is giving away more than...
Skechers has announced that it is giving away more than 200,000 pairs of Bobs shoes to children affected by the typhoon that struck the Philippines a few days ago, working through Soles4Souls to make the distribution. Separately, the Skechers Foundation has reported that its fifth annual Skechers Pier to Pier ...
-
News briefs
Rack Room Shoes, the American shoe retail chain owned by...
Rack Room Shoes, the American shoe retail chain owned by Deichmann, has raised $555,000 for Shoes That Fit, a nonprofit organization for children in need. It did so by donating $5 from the promotion of a customizable lunch box during the back-to-school season.
-
News briefs
For the third time, German teenagers and young adults voted...
For the third time, German teenagers and young adults voted online for the most popular brands in a contest for the Young Brands Awards. Choosing among 161 brands, 20,798 people took part in the voting. The Young Brand Award in the sneakers category went to Nike, while Deichmann was voted ...
-
News briefs
Kavat recently released a newly designed website. The website now...
Kavat recently released a newly designed website. The website now features its adult collection, offering 10 models in different colors, which was presented for the first time at the Bread & Butter show in Berlin in July. Kavat engages in marketing activities in Sweden and Germany. The company was the ...