All Marketing articles – Page 25
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Falc, the Italian company that markets the Naturino and Voile...
Falc, the Italian company that markets the Naturino and Voile Blanche brands of footwear, has won the China Award 2012 from Fondazione Italia-Cina because of its performance in China as a generator of value. The company has a Chinese subsidiary in Beijing since 2005. Its shoes are sold in 80 stores ...
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The annual competition to name the “sexiest shoes” was won...
The annual competition to name the “sexiest shoes” was won this year by Christian Louboutin's red-soled patent leather pumps. Stuart Weitzman's burgundy patent pumps with a metal stiletto got the second place, while Jimmy Choo's black suede sandals with silver sequins came in third. Louboutin's shoes also won the inaugural ...
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Cotance decided to permanently bring back its former leather promotion...
Cotance decided to permanently bring back its former leather promotion campaign, “That's life, that's leather!,” on the occasion of its council meeting in Bucharest on Sept. 26. Created in 2004, the campaign was developed to convince consumers of the usefulness of the material and the emotions that it engenders, and ...
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Mandy Cabot, co-founder and chief executive of Dansko in the...
Mandy Cabot, co-founder and chief executive of Dansko in the U.S., has been honored as “Woman of Distinction” by the Philadelphia Business Journal, and named for the second consecutive year to the Footwear News Power 100 list
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Interbrand has released the 2012 edition of its Best Global...
Interbrand has released the 2012 edition of its Best Global Brands report, providing a ranking of the world's 100 most valuable brands on an annual basis. While Coca-Cola retains its no. 1 position and Apple jumps to no. 2, ahead of IBM and Google, Prada has returned to the list ...
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Pittarello, the Italian shoe retail chain acquired by Alessandro Benetton's...
Pittarello, the Italian shoe retail chain acquired by Alessandro Benetton's 21 Investimenti, has launched its new advertising campaign for autumn-winter 2012-2013, on the occasion of the reopening of its store in Treviso, in Italy's northeast. The new campaign is dedicated to families, under the slogan “Scarpe Pittarello. Scarpe di famiglia.” ...
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The Pentland Group is working together with Arts Thread to...
The Pentland Group is working together with Arts Thread to support a unique national design competition launched by the Churchill Centre among design students and recent graduates. The candidates will have to submit an inspiring piece of work in 2D format – a graphic design, a textile sample or any ...
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Sorel has announced the launch of a new advertising campaign...
Sorel has announced the launch of a new advertising campaign for the coming fall/winter season whose tagline is “Get Your Boots Dirty.” The campaign is going to be associated with furiously independent, creative and inspiring women in their respective domains. It will start this year with Leila Janah, founder and ...
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Skechers has signed marketing agreements with sports legends Mark Cuban,...
Skechers has signed marketing agreements with sports legends Mark Cuban, Joe Montana and Tommy Lasorda to launch the Relaxed Fit men's footwear collection, inspired by the popularity of relaxed fit jeans to offer a similar type of comfort with a more stylish design. Each one of the endorsees will star ...
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W.L. Gore, which audits companies that use its membranes, has...
W.L. Gore, which audits companies that use its membranes, has given the highest score ever to the Finnish footwear maker Pomar, which uses Gore-Tex in its sheepskin-lined winter boots
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Castañer, the Spanish footwear brand that specializes in high-end sandals,...
Castañer, the Spanish footwear brand that specializes in high-end sandals, branched out into leathergoods with its new handbag collection this summer
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Eram, one of the largest footwear retail chains in France,...
Eram, one of the largest footwear retail chains in France, has unveiled a new logo, starting with its community of 10,000-odd fans on Facebook. It has also launched its first TV advertising campaign in eight years this month. More than 600 spots are to air on channel M6 from Sept. ...
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Wen Jiabao, China's premier, visited the footwear factory of Oases...
Wen Jiabao, China's premier, visited the footwear factory of Oases in Guangdong Province, even using a stitching machine on a shoe upper. He took the opportunity of his visit to encourage those in the footwear industry to explore new technology and automation, and to develop in new markets in the ...
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Titans of the Chinese shoe industry made it onto Forbes...
Titans of the Chinese shoe industry made it onto Forbes magazine's list of the 25 Chinese people who are most influential in global fashion. Eddie Chen took the second slot as the head of Daphne, the Taiwan-based shoemaker. Patrick Lee, the Greater China chief executive at Michael Kors, was ranked ...
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Michael Phelps is the new testimonial for Louis Vuitton's “Core...
Michael Phelps is the new testimonial for Louis Vuitton's “Core Values” campaign, which has tapped other big names in the past including Muhammad Ali and Angelina Jolie. In the new international press campaign, the American swimmer is featured wearing a Louis Vuitton suit while he sits alongside Larisa Latynina, the ...
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Jonathon Prince, the American runner and philanthropist, has signed on...
Jonathon Prince, the American runner and philanthropist, has signed on to be the brand ambassador for OrthoLite, the manufacturer of open-cell foam insoles. Since 2005, Prince has run more than 12,000 miles as a “Social Athli-vist,” supporting causes or ideals with running events. Now OrthoLite will be on board. For ...
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Veja, the French brand of ecological shoes made in Brazil,...
Veja, the French brand of ecological shoes made in Brazil, got two environmental prizes in the U.K. from the Observer and the Guardian
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Clarks launched a new marketing campaign parallel to the Bread...
Clarks launched a new marketing campaign parallel to the Bread & Butter show in Berlin. The kickoff took place in London last week. The “Record Store Day 2013” campaign will be launched in several countries where Clarks is present.
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Deichmann has put an end to a contest for the...
Deichmann has put an end to a contest for the “golden idea” of a special advertising campaign commemorating its 100th anniversary. The German shoe retailer had offered a meager €2,000 for such an idea, drawing a lot of criticism from the advertising community. In the end, the campaign will be ...
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Vans will organize a sequel to its “Downtown Showdown” grassroots...
Vans will organize a sequel to its “Downtown Showdown” grassroots events in Amsterdam next month. This skateboarding event has already taken place in Hamburg, Turin, London and now Amsterdam. Vans opened a shop-in-shop in the basement of the Slam City Skates store in London four months ago. Additionally, Vans opened ...
