All Marketing articles – Page 28
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Short stops
Drivers passing through the Allston Brighton toll plaza on the...
Drivers passing through the Allston Brighton toll plaza on the Massachusetts Turnpike on Wednesday evening got a Thanksgiving surprise: Zappos paid all their tolls, and included credits for tolls paid by those with Fast Lane memberships
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News briefs
The Mountain hiking boot, designed by the German shoe manufacturer...
The Mountain hiking boot, designed by the German shoe manufacturer Ricosta, has been given another award. The German Design Council gave it the silver German Design Award 2012 in the category of product design. Ricosta will receive the award on Feb. 12 during Ambiente, the consumer goods trade show in ...
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Geox has put out a special collection of gold-colored shoes...
Geox has put out a special collection of gold-colored shoes to celebrate a victory of the Red Bull racing team at the Formula One championships
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The German Design Council has given the 2012 Silver Prize...
The German Design Council has given the 2012 Silver Prize for product design to the “Mountain” model from Ricosta's children's shoe collection, joining 25 other brands in the category such as BMW, Daimler, Ricoh, Audi and Grohe
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News briefs
Prada announced that the Golden Gate Yatcht club has accepted...
Prada announced that the Golden Gate Yatcht club has accepted that its Luna Rossa sailing boat take part in the America's Cup scheduled in San Francisco in 2013. Luna Rossa's backing yatch club is Circolo della Vela Sicilia based in Palermo. Luna Rossa has signed a cooperation agreement with Emirates Team ...
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A Taiwanese company, Heavy Machine, and Art Star Co. of...
A Taiwanese company, Heavy Machine, and Art Star Co. of Hong Kong bagged the Best of APLF Awards for women's and men's shoes, respectively, at the Sept. 28-30 Fashion Access show in Hong Kong
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A survey conducted by Footwear News at the Saks Fifth...
A survey conducted by Footwear News at the Saks Fifth Avenue store in New York pointed to a Valentino leather and lace shoe as “the sexiest shoe of the year”
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News briefs
The factory of Fagus-Grecon at Alfeld, near Hanover, which was...
The factory of Fagus-Grecon at Alfeld, near Hanover, which was designed by Walter Gropius, has been placed on Unesco's list of World Heritage sites. In addition to many other operations, Fagus is a leading German developer and producer of scanning systems and footwear lasts.
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News briefs
Richter, the Austrian shoe brand for children, has relaunched the...
Richter, the Austrian shoe brand for children, has relaunched the brand, starting with a new market presence at this year's GDS fair in Düsseldorf. The new image of the brand can be summed up with the slogan ‘fashion, function, fun' and includes not only a new collection, but also a ...
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News briefs
The traditional Micam Awards went last month to the buyers...
The traditional Micam Awards went last month to the buyers of Zum, the leading department store in Moscow, and to Luisa di Roma, an Italian shoe retailer that launched an e- commerce platform ten years ago. Among many other types of products, Zum sells some 50,000 pairs of shoes per ...
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Mario Moretti Polegato, inventor, founder and chairman of Geox, has...
Mario Moretti Polegato, inventor, founder and chairman of Geox, has been elected by a jury to be the “personality of the year” at Mapic, the international market for retail real estate. Polegato will be awarded with the prize during the Mapic awards ceremony at the Palais de Festivals in Cannes ...
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News briefs
Fratelli Rossetti took the opportunity of Milan's Fashion Week to...
Fratelli Rossetti took the opportunity of Milan's Fashion Week to hold its second Masters' Hands photo exhibition at the two-century-old Serbelloni Palace. The photographs, by the Italian photographers Giovanni Gastel, 56, and his nephew, Guido Taroni Gastel, 23, related tradition and innovation. Subjects included a pasty chef, a milliner and ...
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News briefs
P2i, which makes ion-mask nanocoating for water repellency, was named...
P2i, which makes ion-mask nanocoating for water repellency, was named the Most Innovative Company in Europe and the 2011 International Business Awards, taking home an International Stevie Award. The Stevie Award is named after the Greek word meaning “crowned,” and the honor goes to a company that has excelled globally. ...
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A total of 450 brands will exhibit at the Mess...
A total of 450 brands will exhibit at the Mess Around shoe show in Paris on Sept. 4-6, slightly down from 460 a year ago, but there will be a dozen new brands of children's shoes
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News briefs
Upon approval by the country's trade development agency, Pakistan will...
Upon approval by the country's trade development agency, Pakistan will host a new leather event next January. The Pakistan Leather Show is expected to take place the third week of January in Lahore, arranged by the Pakistan Tanners Association in conjunction with the Pakistan Leather Garments Manufacturers & Exporters Association ...
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News briefs
Skechers has renewed its marketing agreement with the American reality...
Skechers has renewed its marketing agreement with the American reality TV star Brooke Burke, who will star in its new TV ads for new Skechers products, such as Shape-ups Liv, a lightweight addition to its popular toning line, and Skechers Resistance ProSpeed, a performance running shoe. The new deal runs ...
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News briefs
The Portuguese shoe industry association, Appicaps, will organize for the...
The Portuguese shoe industry association, Appicaps, will organize for the first time a collective exhibition at the 14th Dongguan China Shoes, China Shoetec fair next Nov. 1-3. In total, more than 100 international brands will exhibit at the autumn fair including Brunate, Emozioni, Tatuaggi and Hayzek. A “brand trade match” ...
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News briefs
The first edition of Expo Riva Schuh India, held July...
The first edition of Expo Riva Schuh India, held July 28-30, brought in 4,670 visitors, according to Riva del Garda Fierecongressi, the organizer of the event. Attendees came from North America, Brazil, Colombia, France, Germany, Italy, the U.K., Malaysia, Pakistan, the Palestinian territories and the United Arab Emirates, along with ...
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News briefs
World Leather has announced that Heller-Leder, a German company, is...
World Leather has announced that Heller-Leder, a German company, is global Tannery of the Year. It won the competition from the European region, and then beat out the other regional winners: Nakara of Namibia for Africa; Coming Indústria e Comércio de Couros or Brazil for the Americas; Xing Ye Leather ...

