All Marketing articles – Page 21
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News briefs
Digital marketing can be very effective. Selena Gomez reportedly got...
Digital marketing can be very effective. Selena Gomez reportedly got 865,000 likes after introducing her new shoe collection to her 12 million followers on Instagram. The line is a collaboration with Neo, the young and affordable shoe brand of the Adidas Group.
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Gucci and the City of Florence announced on June 13...
Gucci and the City of Florence announced on June 13 that ten tapestries dating back to the sixteenth century have now been refurbished using proceeds from the Gucci Museum and will be exhibited in the Sala dei Duecento in the Palazzo Vecchio, the town hall of Florence and a symbol ...
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Royer has donated 2,600 models of Charles Jourdan and Stéphane...
Royer has donated 2,600 models of Charles Jourdan and Stéphane Kélian shoes to the International Shoe Museum in Romans. Visitors will have a chance to see part of these new acquisitions in the chapel of the French museum until the end of September. Founded in 1971, the museum houses shoes ...
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Jim Fox, who has worked for Dansko since 2006,...
Jim Fox, who has worked for Dansko since 2006, was named Chief Financial Officer of the Year in the Philadelphia Business Journal
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The restoration of the Colosseum in Rome, a €25 million...
The restoration of the Colosseum in Rome, a €25 million project financed by Diego Della Valle of Tod's, can move forward with the Gherardi construction group following a ruling by Italy's highest administrative court, the Council of State, on a legal battle brought by a rival contractor, Lucci. The court ...
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Silva e Sousa & Irmãos, the Portuguese company known also...
Silva e Sousa & Irmãos, the Portuguese company known also as Filipe Shoes, has launched its new corporate website, filipeshops.com
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Massimo Donda, president of Italy's Federcalzature, announces the release of...
Massimo Donda, president of Italy's Federcalzature, announces the release of a Chinese-language edition of “I Passi del Successo” (=The Steps Toward Success), the book that he has written on the birth and development of 15 Italian shoe companies
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Floris van Bommel has enlisted an Aùmerican singer and songwriter,...
Floris van Bommel has enlisted an Aùmerican singer and songwriter, Jay Brannan, as his testimonial
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Berluti is inviting men to wonder whether they are more...
Berluti is inviting men to wonder whether they are more like Batman or Superman. The images of the two superheroes are placed on the windows of all its stores and will soon be featured on its website.
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Gisele Bündchen is taking the place of Kate Moss in...
Gisele Bündchen is taking the place of Kate Moss in the photo shoots for the automn/winter 2014/15 collection of Stuart Weitzman
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Crocs has launched a new global marketing campaign, involving print...
Crocs has launched a new global marketing campaign, involving print advertising, social media and small events throughout the year. Run under the “find your fun” tagline, it was presented at a new stand at the Bread & Butter show in Berlin.
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News briefs
The HR Group, which owns the Reno chain of shoe...
The HR Group, which owns the Reno chain of shoe stores, has received a special prize, the so-called Blue Angel, for its environmental action. It was rewarded in particular for its removable soles in bamboo and avocado oil, which are manufactured by Tacco Footwear International.
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Tamara Mellon, former shareholder and president of Jimmy Choo, is...
Tamara Mellon, former shareholder and president of Jimmy Choo, is using the image of Karlie Moss to promote the launch of her new U.K.-based web shop, tamaramellon.com
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El Naturalista has contributed to the establishment of storage facilities...
El Naturalista has contributed to the establishment of storage facilities for the fishermen of Miyagi, who have been affected by the devastating earthquake that hit Japan in March 2011
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Hans-Joachim Wolters, founder and president of Waldi Schuhfabrik, owner of...
Hans-Joachim Wolters, founder and president of Waldi Schuhfabrik, owner of the FinnComfort brand, has received a special prize for entrepreneurship in Bavaria
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Salvatore Ferragamo is committing €600,000 for the restoration of four...
Salvatore Ferragamo is committing €600,000 for the restoration of four rooms in the Uffizi Gallery of Florence. It's a lot less than the €26 million pledged by Diego della Valle, chairman of Tod's, for the restoration of Rome's Coliseum.
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News briefs
Heitor Klein, president of the Brazilian shoe industry association, Abicalçados,...
Heitor Klein, president of the Brazilian shoe industry association, Abicalçados, has been named by the state of Rio Grande do Sul “International Competitiveness Personality of the Year.” One of the largest footwear manufacturers in the state, Paquetá Calçados, was among the 49 firms to get an export award.
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News briefs
The Footwear Distributors and Retailers of America (FDRA) gave a...
The Footwear Distributors and Retailers of America (FDRA) gave a series of Annual Achievement Awards at a party to mark its 70th anniversary in New York, on June 2. The event was attended by 150 executives from leading footwear companies. Wolverine Worldwide received recognition as Advocate of the Year, an ...
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Skechers' Performance Division continues to sign up well-know American sportsmen....
Skechers' Performance Division continues to sign up well-know American sportsmen. Matt Kuchar, who has won the PGA Golf Tour seven times, is the newest ambassador for the brand, endorsing its GOgolf line of golf shoes. He will collaborate with the company in the development of a signature line of regular ...
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Pentland has won for Top European Family Business of the...
Pentland has won for Top European Family Business of the Year and Top 25 European Best Workplaces 2014. Top European Family Business of the Year was awarded to Pentland at the European Families in Business Awards 2014 in Barcelona, Spain, on June 3-4. Other family businesses shortlisted included Mango, Villeroy ...
