All Marketing articles – Page 14
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News briefs
Bearpaw has announced its first television campaign, which comes on...
Bearpaw has announced its first television campaign, which comes on the heels of the brand's recent venture into the apparel market. The national campaign, which will debut this month, is set to increase brand awareness through commercial spots broadcast on popular U.S. networks for women and families such as Bravo, ...
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Salamander, Reno and Deichmann received the German Fairness Award on...
Salamander, Reno and Deichmann received the German Fairness Award on Oct. 14. In the category of shoe stores, the first prize was given to Salmander, followed by Reno and Deichmann. The jury assessed three different categories: price-performance ratio, reliability and transparency. Reno was ranked first in the category of price-performance, ...
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Palladium, the French footwear label, is launching a marketing campaign...
Palladium, the French footwear label, is launching a marketing campaign for its winter range on Instagram. The brand has selected a team of 17 Instragrammers, which it calls the “Explorers,” based in 17 different European cities, who have been asked to showcase their city along with the Palladium waterproof line.
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The Skechers Foundation has set a $1.5 million fundraising goal...
The Skechers Foundation has set a $1.5 million fundraising goal for its 2016 “Pier to Pier Friendship Walk” to collect money to improve education technology, classroom environment and students' special needs. Various celebrities are expected to participate in the annual event, scheduled for Oct. 23 in Manhattan Beach, California, where ...
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News briefs
Steptronic, the fast-growing British brand of affordable formal men's shoes,...
Steptronic, the fast-growing British brand of affordable formal men's shoes, is making its first investments in TV advertising in the U.K. The brand, whose sales grew by 40 percent in the first half of this year, was elected by Drapers magazine a few weeks ago as Mainstream Men's Footwear Brand ...
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Short stops
A high-heel stiletto shoe by Loriblu that has been worn...
A high-heel stiletto shoe by Loriblu that has been worn by many actors in Italy and the U.S. has been chosen for the poster of “Amateur Night,” the successful movie released in the U.S. this past summer
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Rider, one of the sandals brands of Grendene, has inked...
Rider, one of the sandals brands of Grendene, has inked a partnership with the Universal Orlando Resort in Florida and the Universal Studios in Hollywood
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News briefs
The Lowa service factory in Bavaria, Germany, handles about 10,000...
The Lowa service factory in Bavaria, Germany, handles about 10,000 replacements of worn-out soles per year, increasing year by year. Lowa recently published a video about the work of the shoemakers that take care of this service. Retailers can use the video in their stores.
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News briefs
German Sport Marketing (DSM) has terminated the sponsorship agreement with...
German Sport Marketing (DSM) has terminated the sponsorship agreement with Sioux, which had previously announced that it is no longer sponsoring the German Olympic Sports Association, DOSB, after 44 years of cooperation. Since the Olympic Games in 1972, Sioux has been the outfitter of the German Olympic team, which wore ...
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XTI has launched the #xtiworld hashtag to get users to...
XTI has launched the #xtiworld hashtag to get users to share contents on social networks
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Vibram has put together a team of 17 FiveFingers brand...
Vibram has put together a team of 17 FiveFingers brand ambassadors including former sports personalities like Brian Bosworth, a former NFL pro
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News briefs
The 90th edition of Pitti Immagine Uomo, which took place...
The 90th edition of Pitti Immagine Uomo, which took place in Florence on June 14-17, welcomed around 20,500 buyers, an increase of 2.5 percent against the June 2015 edition, of which 8,400 from abroad, and more than 30,000 visitors in total. Attendance saw a strong presence from the U.K., which ...
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News briefs
Ricosta is offering retailers support with its online marketing activities....
Ricosta is offering retailers support with its online marketing activities. On Nov. 24 and Dec. 1, Ricosta will organize workshops and coaching to help retailers learn the basics of social media advertising. The leading German brand of children's shoes is also providing retailers with the chance to place lotteries on ...
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News briefs
The first consumer-oriented Bread & Butter by Zalando trade show...
The first consumer-oriented Bread & Butter by Zalando trade show will take place on Sept. 2-4 at Arena Berlin, where the trade-oriented Bright and Seek trade shows were held earlier this month. Adidas, Converse, Nike, Puma, Reebok, Vans and Zalando's private label, Zign, will be among the 25 participating brands, ...
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News briefs
ANWR Schuh and Romika, the brand that belongs to the...
ANWR Schuh and Romika, the brand that belongs to the Josef Seibel Group, will launch a TV campaign to market Romika's expanded sneaker segment in the second half of 2016. Customers can buy the shoes online or at selected stores affiliated with the buying group, using click & collect and ...
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The in-house restaurant of the Lorenz Shoe Group, the Austrian...
The in-house restaurant of the Lorenz Shoe Group, the Austrian parent company that owns the Högl, Ganter and Assia brands, has been given a special recognition by the local state
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News briefs
The Wortmann Group has decided to develop one of its...
The Wortmann Group has decided to develop one of its trade labels, Marco Tozzi, into an all-around consumer brand of women's shoes, starting with a big advertising campaign for the German market to support sales of its spring/summer 2017 collection. The German group wants to build up the label in ...
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News briefs
Frank Hartmann, a former manager of Messe Düsseldorf who ran...
Frank Hartmann, a former manager of Messe Düsseldorf who ran the GDS until 2009, is participating in the launch of a new “European Shoeshow” that is supposed to take place in March and September every year. The first session is scheduled in Cologne for next March 12 -13. It will ...
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News briefs
Gucci has partnered with 23 Stories, Condé Nast's in-house branded...
Gucci has partnered with 23 Stories, Condé Nast's in-house branded content studio, on a sponsored four-part video series on Gucci's pre-fall 2016 collection, designed by Alessandro Michele and on sale now. The film was directed by Gia Coppola, the granddaughter of Francis Ford Coppola and the niece of Sofia Coppola, ...
