All Marketing articles – Page 14
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News briefs
Sergio Rossi has unveiled a short movie to celebrate the...
Sergio Rossi has unveiled a short movie to celebrate the holiday season. The clip, which is entitled “The Magic Kingdom,” features the models Lou Shoof, Nataliya Bulycheva and Bhumika Aurora. The trio dances around the Italian factory of the luxury footwear brand, chasing the rabbit or trying to sneak through side doors ...
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Prada has released a short film entitled “Past Forward,” created...
Prada has released a short film entitled “Past Forward,” created for the fashion house by David O. Russell. A clip of the film had first been shown in September during Prada's womenswear show at Milan Fashion Week. The full black-and-white film was released worldwide on Nov. 17. The film features ...
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Wortmann has launched a new and more elegant logo for...
Wortmann has launched a new and more elegant logo for its Caprice line of shoes
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Kangaroos is running a TV spot on the German SuperRTL...
Kangaroos is running a TV spot on the German SuperRTL channel for its Spacelight model
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Prada has chosen Jessica Chastain for its Resort 2017 campaign....
Prada has chosen Jessica Chastain for its Resort 2017 campaign. The actress was photographed by Willy Vanderperre while posing at Milanese landmarks such as the Ulrico Hoepli Civic Planetary, via Daniele Manin, and the newly inaugurated Fondazione Prada.
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Bearpaw has announced its first television campaign, which comes on...
Bearpaw has announced its first television campaign, which comes on the heels of the brand's recent venture into the apparel market. The national campaign, which will debut this month, is set to increase brand awareness through commercial spots broadcast on popular U.S. networks for women and families such as Bravo, ...
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News briefs
Salamander, Reno and Deichmann received the German Fairness Award on...
Salamander, Reno and Deichmann received the German Fairness Award on Oct. 14. In the category of shoe stores, the first prize was given to Salmander, followed by Reno and Deichmann. The jury assessed three different categories: price-performance ratio, reliability and transparency. Reno was ranked first in the category of price-performance, ...
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News briefs
Palladium, the French footwear label, is launching a marketing campaign...
Palladium, the French footwear label, is launching a marketing campaign for its winter range on Instagram. The brand has selected a team of 17 Instragrammers, which it calls the “Explorers,” based in 17 different European cities, who have been asked to showcase their city along with the Palladium waterproof line.
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News briefs
The Skechers Foundation has set a $1.5 million fundraising goal...
The Skechers Foundation has set a $1.5 million fundraising goal for its 2016 “Pier to Pier Friendship Walk” to collect money to improve education technology, classroom environment and students' special needs. Various celebrities are expected to participate in the annual event, scheduled for Oct. 23 in Manhattan Beach, California, where ...
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News briefs
Steptronic, the fast-growing British brand of affordable formal men's shoes,...
Steptronic, the fast-growing British brand of affordable formal men's shoes, is making its first investments in TV advertising in the U.K. The brand, whose sales grew by 40 percent in the first half of this year, was elected by Drapers magazine a few weeks ago as Mainstream Men's Footwear Brand ...
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A high-heel stiletto shoe by Loriblu that has been worn...
A high-heel stiletto shoe by Loriblu that has been worn by many actors in Italy and the U.S. has been chosen for the poster of “Amateur Night,” the successful movie released in the U.S. this past summer
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Rider, one of the sandals brands of Grendene, has inked...
Rider, one of the sandals brands of Grendene, has inked a partnership with the Universal Orlando Resort in Florida and the Universal Studios in Hollywood
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News briefs
The Lowa service factory in Bavaria, Germany, handles about 10,000...
The Lowa service factory in Bavaria, Germany, handles about 10,000 replacements of worn-out soles per year, increasing year by year. Lowa recently published a video about the work of the shoemakers that take care of this service. Retailers can use the video in their stores.
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News briefs
German Sport Marketing (DSM) has terminated the sponsorship agreement with...
German Sport Marketing (DSM) has terminated the sponsorship agreement with Sioux, which had previously announced that it is no longer sponsoring the German Olympic Sports Association, DOSB, after 44 years of cooperation. Since the Olympic Games in 1972, Sioux has been the outfitter of the German Olympic team, which wore ...
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XTI has launched the #xtiworld hashtag to get users to...
XTI has launched the #xtiworld hashtag to get users to share contents on social networks
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Vibram has put together a team of 17 FiveFingers brand...
Vibram has put together a team of 17 FiveFingers brand ambassadors including former sports personalities like Brian Bosworth, a former NFL pro
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News briefs
The 90th edition of Pitti Immagine Uomo, which took place...
The 90th edition of Pitti Immagine Uomo, which took place in Florence on June 14-17, welcomed around 20,500 buyers, an increase of 2.5 percent against the June 2015 edition, of which 8,400 from abroad, and more than 30,000 visitors in total. Attendance saw a strong presence from the U.K., which ...
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News briefs
Ricosta is offering retailers support with its online marketing activities....
Ricosta is offering retailers support with its online marketing activities. On Nov. 24 and Dec. 1, Ricosta will organize workshops and coaching to help retailers learn the basics of social media advertising. The leading German brand of children's shoes is also providing retailers with the chance to place lotteries on ...
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News briefs
The first consumer-oriented Bread & Butter by Zalando trade show...
The first consumer-oriented Bread & Butter by Zalando trade show will take place on Sept. 2-4 at Arena Berlin, where the trade-oriented Bright and Seek trade shows were held earlier this month. Adidas, Converse, Nike, Puma, Reebok, Vans and Zalando's private label, Zign, will be among the 25 participating brands, ...
