All Marketing articles – Page 9
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Short stops
The super model Bella Hadid will again be the ambassador...
The super model Bella Hadid will again be the ambassador for Giuseppe Zanotti's spring/summer 2018 campaign
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News briefs
Kavat has capped off a strong year by taking the...
Kavat has capped off a strong year by taking the Best Retail Concept of the Year award at the Habit Fashion Awards. The jury announced the decision at the event in the Cirkus in Stockholm in November. The Swedish shoe company's stores have a convincing straightforward, minimalist concept that exemplifies ...
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News briefs
The Portuguese Footwear Association (Apiccaps) has presented its new communication...
The Portuguese Footwear Association (Apiccaps) has presented its new communication campaign for 2018. The campaign will feature seven young models, and will use a more youthful language, to offer a refreshed look and to reach a new generation of consumers. The campaign also uses cross-references to other sectors of the ...
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News briefs
Ralph Rieker has collected yet another award to add to...
Ralph Rieker has collected yet another award to add to his already bulging display cabinet. In November, the 57-year-old president of Ricosta was honored with the business medal from the state of Baden-Württemberg for his outstanding entrepreneurial achievements and his service to the local economy. Presenting the award, the State ...
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News briefs
For the first time, the Pentland Group has won the...
For the first time, the Pentland Group has won the Best UK Family Business of Excellence award from Ernst Young as part of its 2017 Entrepreneur of the Year Awards. Founded in 1932, Pentland is a third-generation family-owned company that employs 28,000 people across 20 countries. It has ...
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News briefs
The management of Expo Riva Schuh made a visit to...
The management of Expo Riva Schuh made a visit to Stockholm on Oct. 13 to collect information on the local market as part of its Expo Riva Schuh Around the World program. The next edition of the show, scheduled for Jan. 13-16 in Riva del Garda, will have more than ...
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News briefs
The fourth edition of Momad Shoes, which was held in...
The fourth edition of Momad Shoes, which was held in Madrid on Sept. 22-24, welcomed 5,097 professional visitors, a 5 percent increase compared with the September 2016 edition of the event. Professionals from outside of Spain accounted for 9.7 percent of the total, with a strong presence of buyers from ...
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News briefs
Realizing the strong potential it has for the development of...
Realizing the strong potential it has for the development of its brand in China, where it enjoys a 50 percent recongnition rate, Birkenstock participated in the recent Shanghai Fashion Week with a special event on Oct. 13. It presented a special edition of embroidered loafers designed in collaboration with a ...
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News briefs
The organizers of the UITC convention scheduled for next May...
The organizers of the UITC convention scheduled for next May 16-18 at the Sheraton Hotel in Porto are offering an early bird rate to delegates signing up by next Feb. 10. The theme of the conference will be “From Fashion to Factory, a New Technological Age,” covering also customization, new ...
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Short stops
Etienne Cochet has resigned as general manager of WSN Développement,...
Etienne Cochet has resigned as general manager of WSN Développement, organizer of Who's Next and the related Première Classe show of accessories in Paris, after 16 months in the job
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News briefs
A new series of classes and seminars for shoe industry...
A new series of classes and seminars for shoe industry students and managers has been launched in the Italian shoe town of Vigevano by Nicoline van Enders, allowing her to rebound from the bankrutcy of the SLEM program that she had created in the Netherlands. Her « Footwearist » students ...
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News briefs
The Tecnica Group's Moon Boot, which is growing strongly right...
The Tecnica Group's Moon Boot, which is growing strongly right now, is one of 111 garments and accessories that have been selected for an exhibition running from last Oct. 1 through Jan. 28 at New York's Museum of Modern Art, covering its entire floor. Called “Items: Is Fashion Modern,” the ...
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News briefs
TheMicam made a big splash last month, counting a total...
TheMicam made a big splash last month, counting a total of 47,187 daily visits, or 5.6 percent more than a year ago, indicating that it was a good choice to hold the fair later than before and just before the Milan Fashion Week. The number of visits by Italian trade ...
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Short stops
The Pakistan Tanners Association (PTA) has announced amended dates for...
The Pakistan Tanners Association (PTA) has announced amended dates for the fourth Pakistan Mega Leather Show, which is now scheduled for Jan. 27-29 at the Lahore International Expo Centre
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News briefs
An Oscar-winning actress, Emma Stone, will become the face of...
An Oscar-winning actress, Emma Stone, will become the face of Louis Vuitton for the next two years for a figure reported to be $10 million. LMVH had reportedly been chasing Stone for a year and the actress will now appear in television campaigns, as well as in advertisements and at ...
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News briefs
The 93rd edition of Lineapelle closed in Milan on Oct....
The 93rd edition of Lineapelle closed in Milan on Oct. 6 with a total of 21,687 visitors, up by 2 percent from a year ago. The number of Italian visitors rose by 5 percent to. The number of exhibitors went up by 3.5 percent to a total of 1,285.
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News briefs
Futurmoda is hosting a total of 309 exhibitors at its...
Futurmoda is hosting a total of 309 exhibitors at its Oct. 25-26 session in Alicante, 30 percent more than one year ago, leading the organizers to consider adding one extra day in the future. Of those, 69 come from outside Spain. A special area of 1,500 square meters is dedicated ...
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News briefs
The spring/summer 2018 order period for the shoe sector ended...
The spring/summer 2018 order period for the shoe sector ended in Germany with two trade fairs in Munich, Moda Made it Italy and Essenz, in early October. Assocalzaturifici, the organizer of Moda Made in Italy (and also theMicam), said 1,600 visitors attended, a similar number to last year. Essenz reports ...
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News briefs
More than 1,500 guests turned up at the celebration of...
More than 1,500 guests turned up at the celebration of Analpa's 25th anniversary in Moscow a few weeks ago, coming from Russia and many foreign countries including the U.K., France, Germany, China, Australia, and the United Arab Emirates. Leading celebrities and key figures from the fashion world participated in the ...
