All Marketing articles – Page 12
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News briefs
A new series of classes and seminars for shoe industry...
A new series of classes and seminars for shoe industry students and managers has been launched in the Italian shoe town of Vigevano by Nicoline van Enders, allowing her to rebound from the bankrutcy of the SLEM program that she had created in the Netherlands. Her « Footwearist » students will have ...
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Short stops
Etienne Cochet has resigned as general manager of WSN Développement,...
Etienne Cochet has resigned as general manager of WSN Développement, organizer of Who's Next and the related Première Classe show of accessories in Paris, after 16 months in the job
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News briefs
The organizers of the UITC convention scheduled for next May...
The organizers of the UITC convention scheduled for next May 16-18 at the Sheraton Hotel in Porto are offering an early bird rate to delegates signing up by next Feb. 10. The theme of the conference will be “From Fashion to Factory, a New Technological Age,” covering also customization, new ...
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News briefs
Realizing the strong potential it has for the development of...
Realizing the strong potential it has for the development of its brand in China, where it enjoys a 50 percent recongnition rate, Birkenstock participated in the recent Shanghai Fashion Week with a special event on Oct. 13. It presented a special edition of embroidered loafers designed in collaboration with a ...
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News briefs
The fourth edition of Momad Shoes, which was held in...
The fourth edition of Momad Shoes, which was held in Madrid on Sept. 22-24, welcomed 5,097 professional visitors, a 5 percent increase compared with the September 2016 edition of the event. Professionals from outside of Spain accounted for 9.7 percent of the total, with a strong presence of buyers from ...
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News briefs
The management of Expo Riva Schuh made a visit to...
The management of Expo Riva Schuh made a visit to Stockholm on Oct. 13 to collect information on the local market as part of its Expo Riva Schuh Around the World program. The next edition of the show, scheduled for Jan. 13-16 in Riva del Garda, will have more than ...
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News briefs
For the first time, the Pentland Group has won the...
For the first time, the Pentland Group has won the Best UK Family Business of Excellence award from Ernst & Young as part of its 2017 Entrepreneur of the Year Awards. Founded in 1932, Pentland is a third-generation family-owned company that employs 28,000 people across 20 countries. It has received ...
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News briefs
Skechers has announced a partnership with Camila Cabello on a...
Skechers has announced a partnership with Camila Cabello on a new global marketing campaign. The Cuban-born American singer and songwriter will be the face of Skechers' women's footwear category. The campaign, which will appear in Spanish and English, is scheduled for launch later this month. Cabello, who is 20, started ...
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News briefs
Apiccaps, the Portuguese footwear and shoe components industry association, launched...
Apiccaps, the Portuguese footwear and shoe components industry association, launched earlier this year a campaign called Iconic, focusing on the universe of iconic characters from movies and music. So far the campaign has featured Victoria Guerra, interpreting iconic characters to present women's footwear. Now the campaign to promote Portuguese shoes ...
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News briefs
Vögele Shoes recently introduced an online calculation system for children's...
Vögele Shoes recently introduced an online calculation system for children's shoes. According to the Swiss shoe retail chain, more than 80 percent of children's shoes are actually smaller than indicated. On Vögele Shoes' website, parents can enter the length and width of their children's feet. The Swiss retail chain then ...
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News briefs
Skechers has announced a partnership with Camila Cabello on a...
Skechers has announced a partnership with Camila Cabello on a new global marketing campaign. The Cuban-born American singer and songwriter will be the face of Skechers' women's footwear category. The campaign, which will appear in Spanish and English, is scheduled for launch later this month. Cabello, who is 20, started ...
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News briefs
Skechers Performance has been named the official footwear partner for...
Skechers Performance has been named the official footwear partner for the 2017 Solheim Cup, the women's team golf competition between Europe and the U.S. The event will take place in the U.S., at the Des Moines Golf and Country Club in Iowa, on Aug. 18-20. Selected players will wear a limited-edition ...
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News briefs
Deichmann has brought a new look to its range by...
Deichmann has brought a new look to its range by launching nine styles of sneakers from Adidas, Fila, Nike and Puma. They became available online and in selected stores at the end of July. The low-cost German shoe retailer is promoting the collection under the title #Athlashion by Deichmann, with ...
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News briefs
K-Swiss has launched a new campaign to promote its “Generation...
K-Swiss has launched a new campaign to promote its “Generation K” shoe collection, which targets, in particular, the Gen Z and millennial market. For this campaign, the brand has hired young entrepreneurs who have a large following on social media, and who will appear both in the print campaign and ...
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News briefs
Gigi Hadid is again starring in an international advertising campaign...
Gigi Hadid is again starring in an international advertising campaign for Stuart Weitzman, to promote the brand's autumn/winter 2017 collection. The 22-year-old fashion model is featured in black and white photographs, shot by Mario Testino, where she unveils a new short hair style. Hadid is in fact reportedly wearing a ...
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News briefs
Désirée Schwarz marked herself as a name to watch out...
Désirée Schwarz marked herself as a name to watch out for in German footwear design by taking out getting an award at the German College of Footwear Design and Technology in Pirmasens. A jury of industry experts, including Achim Tischer, the managing director of Wortmann, and Nina Maier, of the ...
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News briefs
With the opening of the new order season, Lloyd Shoes...
With the opening of the new order season, Lloyd Shoes has launched a new ShoeViewer app that enables retailers and consumers to view selected models from The Lloyd Magazine, the German company's catalog, in 3D. Developed together with Scanblue Engineering and the agency Saint Elmo's Hamburg, the app allows users ...
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News briefs
After working with Vans for many years, Carhartt is teaming...
After working with Vans for many years, Carhartt is teaming up with Converse on three styles of the Chuck Taylor All Star, using materials that are frequently found in Carharrt's workwear-inspired garments. They will be available for sale from June 1 online and in physical stores at a price of ...
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News briefs
Vans is collaborating with two very niche streetwear brands, ASSC...
Vans is collaborating with two very niche streetwear brands, ASSC and Patta, on capsule collections based on its Authentic and Valut Sk8-Hi style. The collaborative design with ASSC, which stands for Anti Social Social Club, adds pink to the black and white shoe. It's being launched immediately through the Dover ...
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News briefs
Mellow Yellow, the brand of shoes and handbags controlled by...
Mellow Yellow, the brand of shoes and handbags controlled by the French Eram group, is diversifying into apparel as part of its development of a total-look strategy. It will launch a line of 120 women's garments, color-coordinated with the brand's shoes, for the next autumn/winter season. It will be sold ...
