All Marketing articles – Page 12
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News briefs
Apiccaps, the Portuguese footwear and shoe components industry association, launched...
Apiccaps, the Portuguese footwear and shoe components industry association, launched earlier this year a campaign called Iconic, focusing on the universe of iconic characters from movies and music. So far the campaign has featured Victoria Guerra, interpreting iconic characters to present women's footwear. Now the campaign to promote Portuguese shoes ...
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News briefs
Vögele Shoes recently introduced an online calculation system for children's...
Vögele Shoes recently introduced an online calculation system for children's shoes. According to the Swiss shoe retail chain, more than 80 percent of children's shoes are actually smaller than indicated. On Vögele Shoes' website, parents can enter the length and width of their children's feet. The Swiss retail chain then ...
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News briefs
Skechers has announced a partnership with Camila Cabello on a...
Skechers has announced a partnership with Camila Cabello on a new global marketing campaign. The Cuban-born American singer and songwriter will be the face of Skechers' women's footwear category. The campaign, which will appear in Spanish and English, is scheduled for launch later this month. Cabello, who is 20, started ...
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News briefs
Skechers Performance has been named the official footwear partner for...
Skechers Performance has been named the official footwear partner for the 2017 Solheim Cup, the women's team golf competition between Europe and the U.S. The event will take place in the U.S., at the Des Moines Golf and Country Club in Iowa, on Aug. 18-20. Selected players will wear a limited-edition ...
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News briefs
Deichmann has brought a new look to its range by...
Deichmann has brought a new look to its range by launching nine styles of sneakers from Adidas, Fila, Nike and Puma. They became available online and in selected stores at the end of July. The low-cost German shoe retailer is promoting the collection under the title #Athlashion by Deichmann, with ...
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News briefs
K-Swiss has launched a new campaign to promote its “Generation...
K-Swiss has launched a new campaign to promote its “Generation K” shoe collection, which targets, in particular, the Gen Z and millennial market. For this campaign, the brand has hired young entrepreneurs who have a large following on social media, and who will appear both in the print campaign and ...
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News briefs
Gigi Hadid is again starring in an international advertising campaign...
Gigi Hadid is again starring in an international advertising campaign for Stuart Weitzman, to promote the brand's autumn/winter 2017 collection. The 22-year-old fashion model is featured in black and white photographs, shot by Mario Testino, where she unveils a new short hair style. Hadid is in fact reportedly wearing a ...
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News briefs
Désirée Schwarz marked herself as a name to watch out...
Désirée Schwarz marked herself as a name to watch out for in German footwear design by taking out getting an award at the German College of Footwear Design and Technology in Pirmasens. A jury of industry experts, including Achim Tischer, the managing director of Wortmann, and Nina Maier, of the ...
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News briefs
With the opening of the new order season, Lloyd Shoes...
With the opening of the new order season, Lloyd Shoes has launched a new ShoeViewer app that enables retailers and consumers to view selected models from The Lloyd Magazine, the German company's catalog, in 3D. Developed together with Scanblue Engineering and the agency Saint Elmo's Hamburg, the app allows users ...
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News briefs
After working with Vans for many years, Carhartt is teaming...
After working with Vans for many years, Carhartt is teaming up with Converse on three styles of the Chuck Taylor All Star, using materials that are frequently found in Carharrt's workwear-inspired garments. They will be available for sale from June 1 online and in physical stores at a price of ...
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News briefs
Vans is collaborating with two very niche streetwear brands, ASSC...
Vans is collaborating with two very niche streetwear brands, ASSC and Patta, on capsule collections based on its Authentic and Valut Sk8-Hi style. The collaborative design with ASSC, which stands for Anti Social Social Club, adds pink to the black and white shoe. It's being launched immediately through the Dover ...
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News briefs
Mellow Yellow, the brand of shoes and handbags controlled by...
Mellow Yellow, the brand of shoes and handbags controlled by the French Eram group, is diversifying into apparel as part of its development of a total-look strategy. It will launch a line of 120 women's garments, color-coordinated with the brand's shoes, for the next autumn/winter season. It will be sold ...
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News briefs
Cheaney has introduced the Donnington, a moccasin inspired by the...
Cheaney has introduced the Donnington, a moccasin inspired by the Italian driving shoes first produced in the 1960s. The new shoe will be made at a factory in Italy, rather than in Cheaney's own factory in Desborough, in the U.K., as the specialist machinery that is required to construct a ...
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News briefs
Leomil has been elected as “best licensee” for 2015-16 by...
Leomil has been elected as “best licensee” for 2015-16 by Sanrio for its Hello Kitty collection sold in the Middle East and North Africa. In spite of a challenging business situation for retailers in the region, the line has enjoyed stable growth over the seasons.
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News briefs
The German-based GMS buying group relaunched its corporate website with...
The German-based GMS buying group relaunched its corporate website with a new design, simplified navigation and additional functions for use through both mobile devices and computers. Affiliated retailers can access the website via a log-in area and place their orders for the coming autumn/winter 2017 season. Additionally, retailers can download ...
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News briefs
Crocs has launched a new global campaign featuring John Cena,...
Crocs has launched a new global campaign featuring John Cena, Drew Barrymore, Yoona and Henry Lau as brand ambassadors. The campaign, which is entitled “Come As You Are,” celebrates the uniqueness of individuals and invites people to share with others what makes them unique, while encouraging others to do the ...
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Short stops
Rob Lowe, the 52-year-old American film and TV actor, is...
Rob Lowe, the 52-year-old American film and TV actor, is again starring in a marketing campaign for Skechers this spring, after a 15-year-long intermission
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News briefs
Boa Technology has introduced a new corporate branding and visual...
Boa Technology has introduced a new corporate branding and visual identity, which is to reflect its expanded growth, innovations and partnerships. The updated branding was presented globally in February across an entirely new website, which focuses on educating consumers about Boa's products and categories.
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News briefs
Skechers was named Brand of the Year for the third...
Skechers was named Brand of the Year for the third year in a row at the 2017 Footwear Industry Awards during the Moda fashion and footwear show in Birmingham last month. Other winners at the show for specific categories included Anatomic, DB Shoes and Rieker. Furthermore, Skechers got yet another ...
