All Marketing articles – Page 7
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Short stops
Marketing short stops
+++ CCC (Cea Czyni Cuda), the Polish footwear company, will maintain its sponsorship of the Development Cycling Team until the end of this season, although with significantly reduced salaries, but no longer support the team as from 2021 +++
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Sabu launches campaign for the reopening of stores
Sabu, the German shoe retailers’ cooperative, has launched a marketing campaign for the reopening of its members’ stores. Together with a local advertising company, BSS Brand Communication, Sabu has started an online and offline campaign. The slogan of the campaign, ”Live here. Buy here - Your specialist shoe retailer,” can ...
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Joya announces collaboration with Ikea
Joya Shoes announced a collaboration with Ikea on April 1. According to the Swiss footwear company, it plans to transform used Ikea bags into shoes, called ”Ikea Billy,” so that employees and customers can move comfortably through the endlessly long aisles in the furniture stores. However, the announcement was only ...
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Rieker presents digital image database
Rieker, the German shoe company, presented a new digital image database during the Expo Riva Schuh trade show in Italy. Retailers can now access extensive image material and other content for ordered shoes via the digital database. Rieker developed more than 10,000 marketing and product images and videos for its ...
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Lowa hires Angelike Kettenbach
Angelike Kettenbach has recently joined the international marketing team of Lowa. The 26-year-old will be responsible for the development, implementation and coordination of Lowa’s point-of-sale support as well as for the management of events, social media activities and international marketing support. The position was recently created to strengthen the capacities ...
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Tamaris launches international marketing campaign
Tamaris, the shoe brand owned by the Wortmann group, has launched an international online marketing campaign under the hashtag #weristjulia (#whoisjulia). Julia is one of the most common first names in Europe among people aged 20 to 39. Tamaris estimates that 17 million women in Germany wear Tamaris shoes and ...
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Ugg's new campaign
Ugg has introduced its “Ugg Collective” campaign for spring/summer 2020, with photographs by Frederic Auerbach shot at the Eric Lloyd Wright House in the Californian resort of Malibu. Featured in the campaign are Dominique Crenn, who runs the restaurant Atelier Crenn in San Francisco and is the first female American ...
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Ara Shoes' new collection of 13 different shoes and bags...
Ara Shoes' new collection of 13 different shoes and bags will be introduced to the market via a marketing concept known as the brand's “360 Degrees” campaign. The campaign will include a TV star, Frauke Ludowig, who will serve as the image of the brand. As 2020 begins, Ara will ...
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Stephen Galloway, an American choreographer and former main dancer at...
Stephen Galloway, an American choreographer and former main dancer at the Frankfurt Ballet, choreographed Salvatore Ferragamo's newest advertising clip. The clip features five models – Nataliya Bulycheva, Imari Karanja, Songhwa Oh, Liam Kelly and Alton Mason – wearing the brand's footwear, clothes and accessories.
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Lloyd has won HashMag's blogger award for its biker boot...
Lloyd has won HashMag's blogger award for its biker boot for women made of buffalo leather with decorative elastic lacing elements
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Europe's largest shoe retailer, Deichmann, and Wortmann have been judged...
Europe's largest shoe retailer, Deichmann, and Wortmann have been judged to be among the 445 best companies in Germany for employee training. Deichmann has a corporate policy that treats its 16,000 employees as the most important partners in the company. It offers opportunities for personal development to its staff: employees ...
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Görtz has relaunched its digital corporate identity with new features...
Görtz has relaunched its digital corporate identity with new features and simplified processes for people to apply for jobs. Site responsiveness, as well as a redesigning of HR processes, which are now run by Softgarden, were the priorities for the German shoe retailer, which recently launched a revamped transactional website. ...
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The Federation of Spanish Footwear Industry (Fice), the Spanish National...
The Federation of Spanish Footwear Industry (Fice), the Spanish National Association of Footwear Commerce (ANCC) and the Association of Footwear Merchants of Madrid (ACC) came together last month to request the immediate withdrawal of an ad campaign by PortAventura World. The company, which operates three theme parks near Barcelona, was ...
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To celebrate its 20th anniversary, Thierry Rabotin – Parabiago Collezioni...
To celebrate its 20th anniversary, Thierry Rabotin – Parabiago Collezioni has invited their customers to enter a contest to “Design your Thierry Rabotin” shoes. The company says that the product must guarantee a “Thierry Rabotin experience,” under which women of all ages refuse to sacrifice comfort in the name of ...
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Marita Moreno, the Portuguese brand of footwear and fashion accessories,...
Marita Moreno, the Portuguese brand of footwear and fashion accessories, emerged victorious at the second edition of the “Brand, Sustainability and Business” awards at the Momad Madrid show. The jury recognized Marita Moreno's image, design, raw materials and social responsibility. The brand is now guaranteed a stand at the next ...
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Crocs has made the Indian actress Priyanka Chopra Jonas one...
Crocs has made the Indian actress Priyanka Chopra Jonas one of the global brand ambassadors for its four-year-old “Come as You Are” campaign, which urges people to be comfortable in their shoes. Other actresses on that list include Zooey Deschanel of the U.S., Suzu Hirose of Japan, Kim Sejeong of ...
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News briefs
The latest Social Innovation Tournament, held in Dublin and sponsored...
The latest Social Innovation Tournament, held in Dublin and sponsored by the European Investment Bank, has named its finalists. Zouri Shoes, the Portuguese company that develops ecological and vegan footwear, has won second-best project of the year in the circular-economy category, beating many of the 200 other proposals from all ...
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News briefs
Högl, the Austrian shoe brand, recently invited seven fashion bloggers...
Högl, the Austrian shoe brand, recently invited seven fashion bloggers to Vienna. Each chose a model from the new autumn/winter shoe collection at Högl's flagship store in the Austrian capital, and Högl representatives then accompanied them on a trip through the city, showing them various settings for photo shoots with ...
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Skechers has received the Best Brand of the Year award...
Skechers has received the Best Brand of the Year award from the German Schuhkurier magazine
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Tamaris, the shoe brand owned by the Wortmann group, will...
Tamaris, the shoe brand owned by the Wortmann group, will be the official partner of Miss Germany 2020 competition and is launching a big media campaign via print and social-media channels
