All Marketing articles – Page 7
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Article
Nike, Zara, Adidas are the most valuable fashion brands
Nike takes the top spot among fashion brands in the top 100 of the BrandZ ranking of the world’s most valuable brands, released by WPP and Kantar. It is followed by two European brands, Zara and Adidas. Nike managed to improve its valuation by 5 percent to $49,962 million, while ...
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News briefs
Sebago in co-branding partnership with Baracuta
Sebago, the brand owned by Italy’s BasicNet, has joined forces with British fashion group Baracuta for a new spring-summer 2020 capsule collection known as “Sebago with Baracuta”. The collection hit stores in late May after a preview at the Pitti Immagine Uomo trade fair in June 2019 and consists of ...
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News briefs
Schuhplus to launch its own online stream
Schuhplus, the German mail-order retail specialist for extra-large men’s and women’s shoes, will start its own online live stream in July, featuring it at 4 pm everyday. The company has installed an online TV studio over the past four months at its headquarters in Dörverdener for this purpose, investing about ...
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Short stops
Marketing short stops
+++ CCC (Cea Czyni Cuda), the Polish footwear company, will maintain its sponsorship of the Development Cycling Team until the end of this season, although with significantly reduced salaries, but no longer support the team as from 2021 +++
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News briefs
Sabu launches campaign for the reopening of stores
Sabu, the German shoe retailers’ cooperative, has launched a marketing campaign for the reopening of its members’ stores. Together with a local advertising company, BSS Brand Communication, Sabu has started an online and offline campaign. The slogan of the campaign, ”Live here. Buy here - Your specialist shoe retailer,” can ...
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News briefs
Joya announces collaboration with Ikea
Joya Shoes announced a collaboration with Ikea on April 1. According to the Swiss footwear company, it plans to transform used Ikea bags into shoes, called ”Ikea Billy,” so that employees and customers can move comfortably through the endlessly long aisles in the furniture stores. However, the announcement was only ...
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News briefs
Rieker presents digital image database
Rieker, the German shoe company, presented a new digital image database during the Expo Riva Schuh trade show in Italy. Retailers can now access extensive image material and other content for ordered shoes via the digital database. Rieker developed more than 10,000 marketing and product images and videos for its ...
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News briefs
Lowa hires Angelike Kettenbach
Angelike Kettenbach has recently joined the international marketing team of Lowa. The 26-year-old will be responsible for the development, implementation and coordination of Lowa’s point-of-sale support as well as for the management of events, social media activities and international marketing support. The position was recently created to strengthen the capacities ...
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News briefs
Tamaris launches international marketing campaign
Tamaris, the shoe brand owned by the Wortmann group, has launched an international online marketing campaign under the hashtag #weristjulia (#whoisjulia). Julia is one of the most common first names in Europe among people aged 20 to 39. Tamaris estimates that 17 million women in Germany wear Tamaris shoes and ...
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News briefs
Ugg's new campaign
Ugg has introduced its “Ugg Collective” campaign for spring/summer 2020, with photographs by Frederic Auerbach shot at the Eric Lloyd Wright House in the Californian resort of Malibu. Featured in the campaign are Dominique Crenn, who runs the restaurant Atelier Crenn in San Francisco and is the first female American ...
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News briefs
Ara Shoes' new collection of 13 different shoes and bags...
Ara Shoes' new collection of 13 different shoes and bags will be introduced to the market via a marketing concept known as the brand's “360 Degrees” campaign. The campaign will include a TV star, Frauke Ludowig, who will serve as the image of the brand. As 2020 begins, Ara will ...
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News briefs
Stephen Galloway, an American choreographer and former main dancer at...
Stephen Galloway, an American choreographer and former main dancer at the Frankfurt Ballet, choreographed Salvatore Ferragamo's newest advertising clip. The clip features five models – Nataliya Bulycheva, Imari Karanja, Songhwa Oh, Liam Kelly and Alton Mason – wearing the brand's footwear, clothes and accessories.
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Short stops
Lloyd has won HashMag's blogger award for its biker boot...
Lloyd has won HashMag's blogger award for its biker boot for women made of buffalo leather with decorative elastic lacing elements
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News briefs
Europe's largest shoe retailer, Deichmann, and Wortmann have been judged...
Europe's largest shoe retailer, Deichmann, and Wortmann have been judged to be among the 445 best companies in Germany for employee training. Deichmann has a corporate policy that treats its 16,000 employees as the most important partners in the company. It offers opportunities for personal development to its staff: employees ...
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News briefs
Görtz has relaunched its digital corporate identity with new features...
Görtz has relaunched its digital corporate identity with new features and simplified processes for people to apply for jobs. Site responsiveness, as well as a redesigning of HR processes, which are now run by Softgarden, were the priorities for the German shoe retailer, which recently launched a revamped transactional website. ...
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News briefs
The Federation of Spanish Footwear Industry (Fice), the Spanish National...
The Federation of Spanish Footwear Industry (Fice), the Spanish National Association of Footwear Commerce (ANCC) and the Association of Footwear Merchants of Madrid (ACC) came together last month to request the immediate withdrawal of an ad campaign by PortAventura World. The company, which operates three theme parks near Barcelona, was ...
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News briefs
To celebrate its 20th anniversary, Thierry Rabotin – Parabiago Collezioni...
To celebrate its 20th anniversary, Thierry Rabotin – Parabiago Collezioni has invited their customers to enter a contest to “Design your Thierry Rabotin” shoes. The company says that the product must guarantee a “Thierry Rabotin experience,” under which women of all ages refuse to sacrifice comfort in the name of ...
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News briefs
Marita Moreno, the Portuguese brand of footwear and fashion accessories,...
Marita Moreno, the Portuguese brand of footwear and fashion accessories, emerged victorious at the second edition of the “Brand, Sustainability and Business” awards at the Momad Madrid show. The jury recognized Marita Moreno's image, design, raw materials and social responsibility. The brand is now guaranteed a stand at the next ...
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News briefs
Crocs has made the Indian actress Priyanka Chopra Jonas one...
Crocs has made the Indian actress Priyanka Chopra Jonas one of the global brand ambassadors for its four-year-old “Come as You Are” campaign, which urges people to be comfortable in their shoes. Other actresses on that list include Zooey Deschanel of the U.S., Suzu Hirose of Japan, Kim Sejeong of ...
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News briefs
The latest Social Innovation Tournament, held in Dublin and sponsored...
The latest Social Innovation Tournament, held in Dublin and sponsored by the European Investment Bank, has named its finalists. Zouri Shoes, the Portuguese company that develops ecological and vegan footwear, has won second-best project of the year in the circular-economy category, beating many of the 200 other proposals from all ...
