All Marketing articles – Page 7
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News briefs
Ugg sponsors art exhibition in L.A.
Ugg is sponsoring the opening weekend of the Hammer Museum’s “Made in L.A. 2020,” an exhibition organized in partnership with The Huntington, the combination library, museum and botanical gardens in the Los Angeles suburb of San Marino. This fifth edition of the biennial will run from autumn through the end ...
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News briefs
Tamaris wins German Brand Award
Tamaris has won the German Design Council’s annual German Brand Award in the “Excellence in Brand Strategy and Creation” category for its Fashletics collection. The brand has credited the ad agency Men at Work for its “conceptual support.” Marlena Hanke, head of creation at Tamaris, describes Fashletics as a “combination ...
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News briefsCamtrade rebranded The Enjoiya Group
The U.S. women’s wholesale footwear firm Camtrade has changed names to The Enjoiya Group. The company manufactures and distributes three shoe brands, Enjoiya, Secret Celebrity and Soft Comfort. They have an emphasis on comfort and fit, with price-value also a key component in the market positioning. Enjoiya is the company’s ...
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Article
Klarna moves to contain impulse buying
Klarna, the Swedish online financial services specialist that works with groups including VF Corp.’s brand Timberland, Scottish footwear retailer Schuh and British online fashion retailer Asos, has launched a new campaign in the UK called KlarnaSense to encourage shoppers to ”think thrice” before making purchases. The campaign against impulse buying ...
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Article
Nike, Zara, Adidas are the most valuable fashion brands
Nike takes the top spot among fashion brands in the top 100 of the BrandZ ranking of the world’s most valuable brands, released by WPP and Kantar. It is followed by two European brands, Zara and Adidas. Nike managed to improve its valuation by 5 percent to $49,962 million, while ...
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News briefs
Sebago in co-branding partnership with Baracuta
Sebago, the brand owned by Italy’s BasicNet, has joined forces with British fashion group Baracuta for a new spring-summer 2020 capsule collection known as “Sebago with Baracuta”. The collection hit stores in late May after a preview at the Pitti Immagine Uomo trade fair in June 2019 and consists of ...
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News briefs
Schuhplus to launch its own online stream
Schuhplus, the German mail-order retail specialist for extra-large men’s and women’s shoes, will start its own online live stream in July, featuring it at 4 pm everyday. The company has installed an online TV studio over the past four months at its headquarters in Dörverdener for this purpose, investing about ...
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Short stops
Marketing short stops
+++ CCC (Cea Czyni Cuda), the Polish footwear company, will maintain its sponsorship of the Development Cycling Team until the end of this season, although with significantly reduced salaries, but no longer support the team as from 2021 +++
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News briefs
Sabu launches campaign for the reopening of stores
Sabu, the German shoe retailers’ cooperative, has launched a marketing campaign for the reopening of its members’ stores. Together with a local advertising company, BSS Brand Communication, Sabu has started an online and offline campaign. The slogan of the campaign, ”Live here. Buy here - Your specialist shoe retailer,” can ...
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News briefs
Joya announces collaboration with Ikea
Joya Shoes announced a collaboration with Ikea on April 1. According to the Swiss footwear company, it plans to transform used Ikea bags into shoes, called ”Ikea Billy,” so that employees and customers can move comfortably through the endlessly long aisles in the furniture stores. However, the announcement was only ...
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News briefs
Rieker presents digital image database
Rieker, the German shoe company, presented a new digital image database during the Expo Riva Schuh trade show in Italy. Retailers can now access extensive image material and other content for ordered shoes via the digital database. Rieker developed more than 10,000 marketing and product images and videos for its ...
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News briefs
Lowa hires Angelike Kettenbach
Angelike Kettenbach has recently joined the international marketing team of Lowa. The 26-year-old will be responsible for the development, implementation and coordination of Lowa’s point-of-sale support as well as for the management of events, social media activities and international marketing support. The position was recently created to strengthen the capacities ...
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News briefs
Tamaris launches international marketing campaign
Tamaris, the shoe brand owned by the Wortmann group, has launched an international online marketing campaign under the hashtag #weristjulia (#whoisjulia). Julia is one of the most common first names in Europe among people aged 20 to 39. Tamaris estimates that 17 million women in Germany wear Tamaris shoes and ...
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News briefs
Ugg's new campaign
Ugg has introduced its “Ugg Collective” campaign for spring/summer 2020, with photographs by Frederic Auerbach shot at the Eric Lloyd Wright House in the Californian resort of Malibu. Featured in the campaign are Dominique Crenn, who runs the restaurant Atelier Crenn in San Francisco and is the first female American ...
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News briefs
Ara Shoes' new collection of 13 different shoes and bags...
Ara Shoes' new collection of 13 different shoes and bags will be introduced to the market via a marketing concept known as the brand's “360 Degrees” campaign. The campaign will include a TV star, Frauke Ludowig, who will serve as the image of the brand. As 2020 begins, Ara will ...
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News briefs
Stephen Galloway, an American choreographer and former main dancer at...
Stephen Galloway, an American choreographer and former main dancer at the Frankfurt Ballet, choreographed Salvatore Ferragamo's newest advertising clip. The clip features five models – Nataliya Bulycheva, Imari Karanja, Songhwa Oh, Liam Kelly and Alton Mason – wearing the brand's footwear, clothes and accessories.
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Short stops
Lloyd has won HashMag's blogger award for its biker boot...
Lloyd has won HashMag's blogger award for its biker boot for women made of buffalo leather with decorative elastic lacing elements
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News briefs
Europe's largest shoe retailer, Deichmann, and Wortmann have been judged...
Europe's largest shoe retailer, Deichmann, and Wortmann have been judged to be among the 445 best companies in Germany for employee training. Deichmann has a corporate policy that treats its 16,000 employees as the most important partners in the company. It offers opportunities for personal development to its staff: employees ...
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News briefs
Görtz has relaunched its digital corporate identity with new features...
Görtz has relaunched its digital corporate identity with new features and simplified processes for people to apply for jobs. Site responsiveness, as well as a redesigning of HR processes, which are now run by Softgarden, were the priorities for the German shoe retailer, which recently launched a revamped transactional website. ...
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News briefs
The Federation of Spanish Footwear Industry (Fice), the Spanish National...
The Federation of Spanish Footwear Industry (Fice), the Spanish National Association of Footwear Commerce (ANCC) and the Association of Footwear Merchants of Madrid (ACC) came together last month to request the immediate withdrawal of an ad campaign by PortAventura World. The company, which operates three theme parks near Barcelona, was ...
