All Marketing articles – Page 7
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Short stops
On Feb. 1, Giesswein, the Austrian manufacturer known for its colorful...
On Feb. 1, Giesswein, the Austrian manufacturer known for its colorful slippers and hats, launched a four-week TV-campaign – the company's first – for its new “Merino Runners” sneakers
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News briefs
Salvatore Ferragamo has hired eight web gurus, commonly referred to...
Salvatore Ferragamo has hired eight web gurus, commonly referred to as “influencers,” to help the company develop a new digital project focusing on the designer's Gancini monogram range. The eight influencers, who have been asked to create a series of short movies, are Aureta, Bryan Boy, Diet_Prada, Susie Bubble, Caroline ...
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News briefs
Kaia Gerber is the new face of Jimmy Choo, the London-based luxury...
Kaia Gerber is the new face of Jimmy Choo, the London-based luxury shoe brand. The 17-year-old model from the U.S., who is Cindy Crawford's daughter, is appearing in the marketing campaign for this year's spring/summer collection, which was photographed by Steven Meisel. It will feature a leather bag, sandals, sneakers ...
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News briefs
Sabu, the German voluntary group of independent shoe retailers, has...
Sabu, the German voluntary group of independent shoe retailers, has redesigned its online presence. A new website, laufgut.de, was launched under the slogan “Wellness for the feet.” There consumers can search for retailers and obtain information on products and brands. Each retailer has its own presentation, with photos, brand names, ...
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News briefs
Quick Schuh, the chain of moderately priced franchised stores coordinated...
Quick Schuh, the chain of moderately priced franchised stores coordinated by the ANWR Group, is planning to launch a major advertising campaign in Germany and Austria from March to May to celebrate its 50th anniversary. Besides using big posters, Quick-Schuh will make intense use of social media and other digital ...
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News briefs
Roger Vivier is introducing a short movie featuring Catherine Deneuve,...
Roger Vivier is introducing a short movie featuring Catherine Deneuve, to celebrate the launch of the Très Vivier Christmas line. The shoes are inspired by the house's original Belle Vivier shoe, named after the classic 1968 movie “Belle de Jour,” in which Deneuve wore Vivier's iconic design. The short movie, ...
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News briefs
In celebration of his 40-year career, Manolo Blahnik was named...
In celebration of his 40-year career, Manolo Blahnik was named a Luxury Legend at this year's Walpole British Luxury Awards, on Nov. 19. Alison Loehnis, president of Net-a-Porter and Mr Porter, was named a Luxury Leader. Founded in 1992, Walpole is a non-profit “official sector body” representing 210 luxury brands ...
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News briefs
Dragon, the Formula E (electric) auto-racing team, will now be...
Dragon, the Formula E (electric) auto-racing team, will now be known as Geox Dragon, thanks to a new long-term agreement with the Italian shoemaker. Geox will be supplying the Dragon team with outerwear and, of course, footwear. The Geox sole, with its heat- and humidity-reducing membrane, will be put to ...
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News briefs
The Lorenz Shoe Group has received the prestigious Austrian Hermes...
The Lorenz Shoe Group has received the prestigious Austrian Hermes prize for economic achievement in the “successful family enterprise” category. It was founded by the Högl and Lorenz families in 1982, but the Högl family withdrew in 2000, with the Lorenz and Bachmaier families taking over all the shares and ...
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News briefs
On Dec. 9-10, for the 45th anniversary of its famous...
On Dec. 9-10, for the 45th anniversary of its famous Yellow Boot, Timberland will be hosting an exhibition at the Vinyl Factory in London. On display will be collaborative designs with Stüssy, Supreme, Off-White, Opening Ceremony, OVO and Pharrell Williams as well as a 45th-anniversary limited-edition boot, which will go ...
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News briefs
Geox has recruited an Italian freestyle windsurfing champion, Riccardo Marca,...
Geox has recruited an Italian freestyle windsurfing champion, Riccardo Marca, as the new brand ambassador for its “Geox Next Generation” project. The brand is recruiting young, talented Italian athletes whose lifestyle and passion for sport reflects a pursuit of freedom and wellbeing, and Marca, aged 23, is the first to ...
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News briefs
Birkenstock was awarded with a Silver Dolphin in the category...
Birkenstock was awarded with a Silver Dolphin in the category of corporate online media and “webisodes” at this year's Cannes Corporate TV Media Awards. It came in second position in this category out of six winners from five countries. Birkenstock portrayed customers in several episodes for its magazine, ...
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News briefs
Cityschuh, a German shoe retailer founded in 1978 with seven...
Cityschuh, a German shoe retailer founded in 1978 with seven points of sale in Bavaria, won the Micam Award for best foreign buyer. Three stores specialize in high-end shoes and three others offer mid-range footwear. The seventh store handles entry-level footwear and has a bigger floor space of about 700 ...
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News briefs
Nike came in 17th position in the annual ranking of...
Nike came in 17th position in the annual ranking of the 100 strongest global brands compiled by Interbrand. Its brand strength increased by 11 percent this year to $30.1 billion. The only other sports brand in the chart was Adidas, whose brand value rose by 17 percent to $10.8 billion, ...
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News briefs
Vans is partnering with Wrangler for a pair of denim...
Vans is partnering with Wrangler for a pair of denim jeans, a jacket, a skirt and a backpack, which is now available on Wrangler's e-commerce site. Both brands belong to VF Corporation, which recently announced its decision to create a separate structure for its denim brands.
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News briefs
Puma has teamed up with Karl Lagerfeld to create an...
Puma has teamed up with Karl Lagerfeld to create an exclusive capsule collection featuring items for both men and women. The focus of the collection is Puma's Suede 50 sneaker, which celebrates its 50th anniversary this year. The collaboration on the shoe has resulted in two different unisex styles inspired ...
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News briefs
Prada has revived its Linea Rossa collection of sports clothing...
Prada has revived its Linea Rossa collection of sports clothing and footwear, first launched in 1997, putting its thin red line on more competitively priced and more contemporary garments with high-tech features for a younger clientele. Some of the items are meant for skiing and or snowboarding. The collection is ...
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Short stops
Converse has partnered with Bershka, one of the retail chains...
Converse has partnered with Bershka, one of the retail chains of the Inditex group, for an exclusive capsule collection of sneakers and clothing that is also being offered at Asos, Zalando and SSG.com
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News briefs
A former Puma endorsee, Kylie Jenner has announced that she...
A former Puma endorsee, Kylie Jenner has announced that she was switching Adidas, to help market the Falcon sneaker. The reality TV personality shared the news on social media, wearing a pair of Falcons, part of the Adidas Originals range. Jenner's switch to Adidas reunites the family: Kendall Jenner, Kylie's ...
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News briefs
Schuhe24, the online marketplace for independent shoe retailers, will launch...
Schuhe24, the online marketplace for independent shoe retailers, will launch its first private label for women, called Franz Ferdinand, in time for the spring/summer 2019 season. Consumer prices for the collection, which is made up of 50 shoe models, including fashion and comfort shoes, range from €40 to €90. In ...
