All Marketing articles – Page 4
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ArticleAldo in licensing agreement with ABG’s Roxy brand
Aldo Group has entered into another licensing agreement with Authentic Brands Broup (ABG), Jonathan Frankel, the president of Aldo Product Services told Footwear News. The new agreement involves the design, production and distribution of footwear for ABG’s newly acquired Roxy brand. The first collection of Roxy footwear for women’s ...
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Jimmy Choo creates a capsule collection with Jean Paul Gaultier
Jimmy Choo, the luxury shoe maker owned by Capri Holdings, has collaborated with the French fashion house Jean Paul Gaultier on an exclusive capsule footwear collection. The collaboration fuses two creative identities founded on a shared vision of powerful, confident, and glamourous femininity co-designed by the houses’ creative directors Sandra ...
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News briefs
Caleres rolls out Bluecore’s platform across its brands
Bluecore, a retail shopper identification and customer movement technology, announced that Caleres is implementing the platform across its portfolio of brands. It was selected by the U.S. footwear group to help identify, personalize, and orchestrate automated marketing across the customer lifecycle and will become a key component of Caleres’ marketing ...
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News briefs
Steve Madden choses January Digital as its digital agency in North America
Steve Madden has named January Digital as its digital agency of record in North America. The media agency will be responsible for developing and executing Steve Madden’s digital media strategy and investment. In October 2022, Steve Madden hired January Consulting, the consulting arm of January Digital, to transform the brand’s ...
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News briefs
Crocs introduces cowboy boots
Crocs has kicked off “Croctober” with month-long festivities dedicated to the passionate, universal fan base proudly known as “Croc Nation.” This Croctober will feature one of the most requested Crocs footwear designs in the brand’s history – the Crocs Classic Cowboy Boot. “For years, the buzz around a Crocs-inspired cowboy ...
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News briefs
ACI International extends its licensing agreement with Perry Ellis International
ACI International, a manufacturer and marketer of footwear in the U.S. and Canada, has extended its license agreement with Perry Ellis International (PEI) to include a men and boys’ footwear line under the Original Penguin brand. The agreement marks the continuation of PEI’s 16-year relationship with ACI, which currently produces ...
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News briefs
Kamik celebrates 125 years
Founded in October 1989, Kamik, a Canadian footwear and apparel manufacturer, is celebrating its 125th anniversary with a fully redesigned website and a special refresh of the collection introducing new materials, colors, and patterns to some of its classic pillar styles including the Sienna 3. The company is also holding ...
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News briefs
Wolverine Boots celebrates 140 years by selling 140 pairs at $1.40
Wolverine Boots is celebrating 140 years by giving 140 people the opportunity to purchase the 140th-anniversary 1000 Mile Boot for just $1.40 a pair. From Sept. 29 to Oct.16 customers are invited to visit wolverine.com/140. Winners will be notified on Oct. 24 and given priority access to purchase. The remaining ...
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News briefs
Stuart Weitzman in an eyewear license deal with Safilo
Stuart Weitzman, the New York luxury footwear brand owned by Tapestry, has entered into an exclusive global licensing agreement with Safilo that runs through June 2029. Under the deal the Italian eyewear company will design, manufacture and distribute Stuart Weitzman branded sunglasses and optical eyewear collections. The first collection will ...
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News briefsGeox picks Penélope Cruz as brand ambassador
Geox has chosen Penélope Cruz as its first-ever brand ambassador. The Spanish actress-cum-model and designer will feature on the Italian brand’s advertising campaign for the forthcoming autumn/winter collection. Cruz has also developed with her sister Mónica a capsule collection with Geox for spring/summer 2024 that will be launched in February. ...
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News briefs
Zalando launches Stories
In close collaboration with Highsnobiety, Zalando has introduced Stories on its platform. Curated editorial content is seamlessly linked to the shopping experience in visual formats, such as short videos, and is intended to serve as a new source of inspiration for customers. Stories on Zalando can be experienced not only ...
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News briefs
Elisabet obtains Elisabetta Franchi license for girls’ shoes
Elisabet will be supplying shoes for girls aged between 0 and 14 under the Elisabetta Franchi brand starting with the spring/summer 2024 collection. The license covers Europe, the Middle East and Africa. The shoes will be available in third-party stores and through the retail network of the Elisabetta Franchi ...
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Clarks pick Cat Burns as brand ambassador
Clarks has chosen the 23-year old British singer Cat Burns as its latest brand ambassador. She will promote the Torhill ankle boot that channels “the legendary cool of the Clarks Wallabee mixed with chunky, ‘90s-inspired Big Gripper soles to create new icons for the future”.
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Church’s launches a capsule collection for Miu Miu
Miu Miu has entered into a collaboration with Church’s. Both brands are part of the Prada Group. The collaboration infuses “the formality of the heritage brand with the free spirit the Miu Miu name represents,” the group said in a statement. The capsule collection Church’s X Miu Miu includes two ...
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News briefs
Shakira becomes global brand ambassador for Ipanema
Shakira, the Colombian singer, is the new global brand ambassador for Ipanema’s Sempre Nova collection, starting with next year’s spring/summer collection. Ipanema, a brand of women flip flops, sandals and slides, is owned by the Brazilian footwear manufacturer Grendene. “This collection, recently launched worldwide, resonates with people from diverse ...
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News briefs
Deichmann releases podcast following the journey of a shoe
The German shoe retailer Deichmann is releasing a podcast following the journey of the shoe, from idea to sale. The podcast title “From Head to Shoe” was chosen by Deichmann employees. In a German-language interview format, host Donya Farahani will take listeners chronologically through the individual areas of the ...
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News briefs
Heydude has new content creator partner
Casual footwear brand Heydude has announced a partnership with content creators Dude Perfect. In what is a long-term partnership, the American sports and comedy group Dude Perfect will work in lockstep with Heydude on upcoming brand campaigns and creating bespoke content for the brand. The five members of Dude Perfect ...
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News briefs
Havaianas renews eyewear license with Safilo
Alpargatas, the Brazilian footwear group, has renewed the license agreement between its brand Havaianas and the Italian eyewear manufacturer Safilo. Under the agreement, Safilo has the right to design, produce and distribute frames for corrective eyewear and sunglasses under the Havaianas brand until Dec. 31, 2028. Safilo first announced its ...
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News briefs
Loewe was the hottest brand in Q2
Loewe was the hottest brand in the world in the second quarter of 2023, according to the The Lyst Index. “One of the oldest luxury houses, under creative director Jonathan Anderson the Spanish brand has undergone a renaissance, climbing 13 places over the last 12 months to take the number ...
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ArticleVans replaces The Vault with OTW by Vans as its new top product category
Vans has unveiled its new top category called OTW by Vans. The VF Corp. brand explains that it is a “new platform where the brand’s most elevated product expressions and brand experiences come together with the innovators of art, design, style, skate culture and entertainment.” As a result, the previous ...
