All Marketing articles – Page 4
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News briefs
Bally signs up Johnny Huang as global ambassador
Bally has signed up Chinese actor and model Huang Jingyu , also known as Johnny Huang , as the face of its autumn/winter campaign and as its brand ambassador. It is the first time a Chinese person is the global ambassador for the brand. In China, the Swiss company ...
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News briefs
Saucony unveils Run It Local campaign to support running retailers
Saucony is launching a new initiative, Run It Local , to support specialty running retailers. The €335,000 campaign will run from July to September with various activities across Saucony’s EMEA territories. Beginning with a drive to access runner-reach, a geo-targeted social media burst and digital ads will highlight the ...
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News briefs
Safety Jogger signs 3-year sponsorship with cycling team
Safety Jogger , a brand of safety shoes and equipment owned by the Belgian footwear trading company Cortina , has signed a three-year sponsorship deal with the Deceuninck-Quick Step cycling team. The partnership will run from 2022 to 2024 and the brand’s logo will be one of the official ...
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News briefs
Havaianas sells five NFTs
Havaianas , the flip-flop brand owned by Alpargatas , has sold its first five NFTs (non-fungible tokens), all designed by Adhemas Batista , an artist who hails from São Paulo but lives in Los Angeles. Grouped under the general title Felicidade (Happiness), the blockchain-bound pieces of digital art sold ...
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News briefs
Zalando expands its loyalty program with early access
Zalando is adding what it calls “assortment-related benefits” to its loyalty program, Zalando Plus . The first is Plus Early Access, which, as the name suggests, provides program members – initially in Germany – with early access to new products. And the first product being offered under the new ...
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News briefs
Puma and Deichmann launch a joint campaign
Puma and the German retailer Deichmann have launched the #WhateverSuitsYou campaign, which features the American singer Bebe Rexha. The campaign targets women and advocates to wear fashion that suits you. It is accompanied by a capsule collection comprising two sneaker models and three bags. The products are priced between €14.99 ...
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News briefs
Superga picks Hailey Bieber as brand ambassador
Superga , the Italian brand known for its cotton canvas sneaker, has chosen Hailey Bieber as its global ambassador. The American model, who married the Canadian singer Justin Bieber in 2018, features in Superga’s spring 2021 advertising campaign. The brand hired the photographer Stevie Dance to ...
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News briefs
Tamaris launches new campaign focusing on women’s diversity and solidarity
Eight women and their stories in a target-group specific campaign mark a new step in Tamaris ’ multi-platform communication strategy. On International Women’s Day, Tamaris, the shoe brand owned by the Wortmann Group , launched a new spring/summer campaign on its steadily growing YouTube channel. The focus ...
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News briefs
Vans devotes its new ad campaign to free-form art
Vans describes its new ad campaign, “These Projects Are Ads for Creativity,” as “artist-first.” The skate shoe brand is encouraging its designers and others to “go out and make things – drawings, sculptures, music videos, custom shoes, digital animations, and much more” – and will display them for the next ...
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News briefsVans launches a digital livestream channel
Vans has launched Channel 66, a digital livestream network broadcasting weekdays from New York City, Chicago, Mexico City, and Los Angeles to a worldwide audience. Channel 66 offers a live audio and video broadcast featuring DJ sets, radio shows, talks, workshops, and musical performances across music, art, action sports and ...
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News briefsShoepassion launches Henry Stevens brand
The Berlin-based footwear company Shoepassion has decided to market its men and women’s collections under the Henry Stevens brand from spring 2021. The company, which was founded in 2010 and already owns the brands N91 and Heinrich Dinkelacker , will retain the name Shoepassion. The company ...
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News briefs
Birkenstock wins ‘Brand of the Year’ award
The Footwear News Achievement Awards have named Birkenstock “Brand of the Year” for 2020. This is the German brand’s third win, after 2013 and 2017. A virtual ceremony took place on Dec. 8. Lyst reports that Birkenstock’s Arizona sandal is the world’s most sought-after shoe on ...
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News briefs
Crocs enters collaboration with Justin Bieber
On Oct. 13, Crocs released a limited edition of clogs deriving from a collaboration with the Canadian singer Justin Bieber, the Canadian singer, globally including China and South Korea. The Crocs X Justin Bieber with drew Classic Clog were sold at $59.99 across select Crocs and partner e-commerce ...
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News briefs
Vans names Anderson .Paak as its global music ambassador
Vans has announced the appointment of Anderson .Paak as its first-ever global music ambassador. The artist, born as Brandon Paak Anderson and also known as AP, a three-time Grammy Award winning singer, songwriter and producer. AP once worked at a Vans retail store in Topanga Canyon, California. As an artist, ...
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News briefs
Ugg sponsors art exhibition in L.A.
Ugg is sponsoring the opening weekend of the Hammer Museum’s “Made in L.A. 2020,” an exhibition organized in partnership with The Huntington, the combination library, museum and botanical gardens in the Los Angeles suburb of San Marino. This fifth edition of the biennial will run from autumn through the end ...
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News briefs
Tamaris wins German Brand Award
Tamaris has won the German Design Council ’s annual German Brand Award in the “Excellence in Brand Strategy and Creation” category for its Fashletics collection. The brand has credited the ad agency Men at Work for its “conceptual support.” Marlena Hanke , head of creation at ...
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News briefsCamtrade rebranded The Enjoiya Group
The U.S. women’s wholesale footwear firm Camtrade has changed names to The Enjoiya Group . The company manufactures and distributes three shoe brands, Enjoiya , Secret Celebrity and Soft Comfort . They have an emphasis on comfort and fit, with price-value also a key component in the market ...
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Article
Klarna moves to contain impulse buying
Klarna , the Swedish online financial services specialist that works with groups including VF Corp. ’s brand Timberland , Scottish footwear retailer Schuh and British online fashion retailer Asos , has launched a new campaign in the UK called KlarnaSense to encourage shoppers to ”think thrice” before making ...
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ArticleNike, Zara, Adidas are the most valuable fashion brands
Nike takes the top spot among fashion brands in the top 100 of the BrandZ ranking of the world’s most valuable brands, released by WPP and Kantar. It is followed by two European brands, Zara and Adidas . Nike managed to improve its valuation by 5 percent ...
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News briefs
Sebago in co-branding partnership with Baracuta
Sebago , the brand owned by Italy’s BasicNet , has joined forces with British fashion group Baracuta for a new spring-summer 2020 capsule collection known as “Sebago with Baracuta”. The collection hit stores in late May after a preview at the Pitti Immagine Uomo trade fair in June 2019 ...
