All Marketing articles – Page 4
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News briefs
Wolverine Boots celebrates 140 years by selling 140 pairs at $1.40
Wolverine Boots is celebrating 140 years by giving 140 people the opportunity to purchase the 140th-anniversary 1000 Mile Boot for just $1.40 a pair. From Sept. 29 to Oct.16 customers are invited to visit wolverine.com/140. Winners will be notified on Oct. 24 and given priority access to purchase. The remaining ...
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News briefs
Stuart Weitzman in an eyewear license deal with Safilo
Stuart Weitzman, the New York luxury footwear brand owned by Tapestry, has entered into an exclusive global licensing agreement with Safilo that runs through June 2029. Under the deal the Italian eyewear company will design, manufacture and distribute Stuart Weitzman branded sunglasses and optical eyewear collections. The first collection will ...
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News briefsGeox picks Penélope Cruz as brand ambassador
Geox has chosen Penélope Cruz as its first-ever brand ambassador. The Spanish actress-cum-model and designer will feature on the Italian brand’s advertising campaign for the forthcoming autumn/winter collection. Cruz has also developed with her sister Mónica a capsule collection with Geox for spring/summer 2024 that will be launched in February. ...
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News briefs
Zalando launches Stories
In close collaboration with Highsnobiety, Zalando has introduced Stories on its platform. Curated editorial content is seamlessly linked to the shopping experience in visual formats, such as short videos, and is intended to serve as a new source of inspiration for customers. Stories on Zalando can be experienced not only ...
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News briefs
Elisabet obtains Elisabetta Franchi license for girls’ shoes
Elisabet will be supplying shoes for girls aged between 0 and 14 under the Elisabetta Franchi brand starting with the spring/summer 2024 collection. The license covers Europe, the Middle East and Africa. The shoes will be available in third-party stores and through the retail network of the Elisabetta Franchi ...
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News briefs
Clarks pick Cat Burns as brand ambassador
Clarks has chosen the 23-year old British singer Cat Burns as its latest brand ambassador. She will promote the Torhill ankle boot that channels “the legendary cool of the Clarks Wallabee mixed with chunky, ‘90s-inspired Big Gripper soles to create new icons for the future”.
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News briefs
Church’s launches a capsule collection for Miu Miu
Miu Miu has entered into a collaboration with Church’s. Both brands are part of the Prada Group. The collaboration infuses “the formality of the heritage brand with the free spirit the Miu Miu name represents,” the group said in a statement. The capsule collection Church’s X Miu Miu includes two ...
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News briefs
Shakira becomes global brand ambassador for Ipanema
Shakira, the Colombian singer, is the new global brand ambassador for Ipanema’s Sempre Nova collection, starting with next year’s spring/summer collection. Ipanema, a brand of women flip flops, sandals and slides, is owned by the Brazilian footwear manufacturer Grendene. “This collection, recently launched worldwide, resonates with people from diverse ...
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News briefs
Deichmann releases podcast following the journey of a shoe
The German shoe retailer Deichmann is releasing a podcast following the journey of the shoe, from idea to sale. The podcast title “From Head to Shoe” was chosen by Deichmann employees. In a German-language interview format, host Donya Farahani will take listeners chronologically through the individual areas of the ...
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News briefs
Heydude has new content creator partner
Casual footwear brand Heydude has announced a partnership with content creators Dude Perfect. In what is a long-term partnership, the American sports and comedy group Dude Perfect will work in lockstep with Heydude on upcoming brand campaigns and creating bespoke content for the brand. The five members of Dude Perfect ...
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News briefs
Havaianas renews eyewear license with Safilo
Alpargatas, the Brazilian footwear group, has renewed the license agreement between its brand Havaianas and the Italian eyewear manufacturer Safilo. Under the agreement, Safilo has the right to design, produce and distribute frames for corrective eyewear and sunglasses under the Havaianas brand until Dec. 31, 2028. Safilo first announced its ...
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News briefs
Loewe was the hottest brand in Q2
Loewe was the hottest brand in the world in the second quarter of 2023, according to the The Lyst Index. “One of the oldest luxury houses, under creative director Jonathan Anderson the Spanish brand has undergone a renaissance, climbing 13 places over the last 12 months to take the number ...
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ArticleVans replaces The Vault with OTW by Vans as its new top product category
Vans has unveiled its new top category called OTW by Vans. The VF Corp. brand explains that it is a “new platform where the brand’s most elevated product expressions and brand experiences come together with the innovators of art, design, style, skate culture and entertainment.” As a result, the previous ...
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News briefs
Hoka launches a global campaign
Hoka, a division of Deckers Brands, has launched Murmuration, a global brand campaign spanning owned media, out-of-home, CTV, digital and paid social, running on Meta, Snapchat and TikTok. The campaign builds on the brand’s Fly Human Fly creative platform launched last year and is the brand’s most extensive global integrated ...
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ArticleHooijer Group launches advertising campaign for Heydude brand
The Dutch distribution and wholesale company Hooijer Footwear Group has launched a wide-ranging advertising campaign to promote the American shoe brand Heydude, which it distributes in the Benelux, Germany and Austria. The campaign – which will span across television and print – will focus on the brand itself, not ...
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News briefs
Clarks appoints Martine Rose as guest creative director
Clarks has appointed Martine Rose as its first-ever guest creative director. She has designed three pairs of shoes for the British brand that will be available from March 2024. Rose, 42, is a British-Jamaican menswear designer and founder of the Martine Rose label. In 2018, she released a collaboration with ...
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News briefs
Ted Baker in licensing agreement with Aldo
The American brand management company Authentic Brands Group (ABG) signed a long-term licensing agreement regarding the Ted Baker brand with the Aldo Group, a Canadian fashion retailer and wholesaler. Under the ageement Aldo will take on design, production and distribution of Ted Baker footwear and handbags at wholesale throughout ...
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News briefsWhite Mountain and Cliffs in licensing deal with Iconic Footwear
White Mountain and its sister brand Cliffs by White Mountain have signed a licensing agreement with Iconic Footwear for the distribution of slippers, hanging flip flops, aqua socks and water shoes for women, men and kids. This new collections will mark White Mountain and Cliffs’ first foray into new product ...
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News briefs
Keds launches brand refresh and product expansion after Designer Brands takeover
Keds has engaged into a brand refresh, with an updated logo in a new blue hue, and launched three new upgraded sneaker styles priced between $50 and $80. The upgraded styles are The Court, The Platform and The Mini. The news comes after the brand was bought by Designer Brands ...
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News briefs
Crocs expands partnership with designer Salehe Bembury
Crocs and industrial designer Salehe Bembury announced a two-year partnership in which the visionary designer will serve the brand as creative director of the Crocs x Pollex Pod collection. He will work with the team to further develop his signature Crocs Pollex design and incorporate new silhouettes and colorways into ...
