All Marketing articles

  • News briefs

    Havaianas sells five NFTs


    Havaianas , the flip-flop brand owned by Alpargatas , has sold its first five NFTs (non-fungible tokens), all designed by Adhemas Batista , an artist who hails from São Paulo but lives in Los Angeles. Grouped under the general title Felicidade (Happiness), the blockchain-bound pieces of digital art sold ...

  • News briefs

    Zalando expands its loyalty program with early access


    Zalando is adding what it calls “assortment-related benefits” to its loyalty program, Zalando Plus . The first is Plus Early Access, which, as the name suggests, provides program members – initially in Germany – with early access to new products. And the first product being offered under the new ...

  • News briefs

    Puma and Deichmann launch a joint campaign


    Puma and the German retailer Deichmann have launched the #WhateverSuitsYou campaign, which features the American singer Bebe Rexha . The campaign targets women and advocates to wear fashion that suits you. It is accompanied by a capsule collection comprising two sneaker models and three bags. The products ...

  • News briefs

    Superga picks Hailey Bieber as brand ambassador


    Superga , the Italian brand known for its cotton canvas sneaker, has chosen Hailey Bieber as its global ambassador. The American model, who married the Canadian singer Justin Bieber in 2018, features in Superga’s spring 2021 advertising campaign. The brand hired the photographer Stevie Dance to ...

  • News briefs

    Tamaris launches new campaign focusing on women’s diversity and solidarity


    Eight women and their stories in a target-group specific campaign mark a new step in Tamaris ’ multi-platform communication strategy. On International Women’s Day, Tamaris, the shoe brand owned by the Wortmann Group , launched a new spring/summer campaign on its steadily growing YouTube channel. The focus ...

  • News briefs

    Vans devotes its new ad campaign to free-form art


    Vans describes its new ad campaign, “These Projects Are Ads for Creativity,” as “artist-first.” The skate shoe brand is encouraging its designers and others to “go out and make things – drawings, sculptures, music videos, custom shoes, digital animations, and much more” – and will display them for the ...

  • Vans radio
    News briefs

    Vans launches a digital livestream channel


    Vans has launched Channel 66 , a digital livestream network broadcasting weekdays from New York City, Chicago, Mexico City, and Los Angeles to a worldwide audience. Channel 66 offers a live audio and video broadcast featuring DJ sets, radio shows, talks, workshops, and musical performances across music, art, ...

  • Shoepassion stores
    News briefs

    Shoepassion launches Henry Stevens brand


    The Berlin-based footwear company Shoepassion has decided to market its men and women’s collections under the Henry Stevens brand from spring 2021. The company, which was founded in 2010 and already owns the brands N91 and Heinrich Dinkelacker , will retain the name Shoepassion. The company ...

  • News briefs

    Birkenstock wins ‘Brand of the Year’ award


    The Footwear News Achievement Awards have named Birkenstock “Brand of the Year” for 2020. This is the German brand’s third win, after 2013 and 2017. A virtual ceremony took place on Dec. 8. Lyst reports that Birkenstock’s Arizona sandal is the world’s most sought-after shoe on ...

  • News briefs

    Crocs enters collaboration with Justin Bieber


    On Oct. 13, Crocs released a limited edition of clogs deriving from a collaboration with the Canadian singer Justin Bieber, the Canadian singer, globally including China and South Korea. The Crocs X Justin Bieber with drew Classic Clog were sold at $59.99 across select Crocs and partner e-commerce ...

  • News briefs

    Vans names Anderson .Paak as its global music ambassador


    Vans has announced the appointment of Anderson .Paak as its first-ever global music ambassador. The artist, born as Brandon Paak Anderson and also known as AP , a three-time Grammy Award winning singer, songwriter and producer. AP once worked at a Vans retail store in Topanga ...

  • News briefs

    Ugg sponsors art exhibition in L.A.


    Ugg is sponsoring the opening weekend of the Hammer Museum ’s “ Made in L.A. 2020 ,” an exhibition organized in partnership with The Huntington , the combination library, museum and botanical gardens in the Los Angeles suburb of San Marino. This fifth edition of the biennial will run ...

  • News briefs

    Tamaris wins German Brand Award


    Tamaris has won the German Design Council ’s annual German Brand Award in the “Excellence in Brand Strategy and Creation” category for its Fashletics collection. The brand has credited the ad agency Men at Work for its “conceptual support.” Marlena Hanke , head of creation at ...

  • Enjoiya Group
    News briefs

    Camtrade rebranded The Enjoiya Group


    The U.S. women’s wholesale footwear firm Camtrade has changed names to The Enjoiya Group . The company manufactures and distributes three shoe brands, Enjoiya , Secret Celebrity and Soft Comfort . They have an emphasis on comfort and fit, with price-value also a key component in the market ...

  • Article

    Klarna moves to contain impulse buying


    Klarna , the Swedish online financial services specialist that works with groups including VF Corp. ’s brand Timberland , Scottish footwear retailer Schuh and British online fashion retailer Asos , has launched a new campaign in the UK called KlarnaSense to encourage shoppers to ”think thrice” before making ...

  • Nike-Logo-220px

    Nike, Zara, Adidas are the most valuable fashion brands


    Nike takes the top spot among fashion brands in the top 100 of the BrandZ ranking of the world’s most valuable brands, released by WPP and Kantar. It is followed by two European brands, Zara and Adidas . Nike managed to improve its valuation by 5 percent ...

  • News briefs

    Sebago in co-branding partnership with Baracuta


    Sebago , the brand owned by Italy’s BasicNet , has joined forces with British fashion group Baracuta for a new spring-summer 2020 capsule collection known as “Sebago with Baracuta”. The collection hit stores in late May after a preview at the Pitti Immagine Uomo trade fair in June 2019 ...

  • News briefs

    Schuhplus to launch its own online stream


    Schuhplus , the German mail-order retail specialist for extra-large men’s and women’s shoes, will start its own online live stream in July, featuring it at 4 pm everyday. The company has installed an online TV studio over the past four months at its headquarters in Dörverdener for this purpose, investing ...

  • Short stops

    Marketing short stops


    +++ CCC (Cea Czyni Cuda) , the Polish footwear company, will maintain its sponsorship of the Development Cycling Team  until the end of this season, although with significantly reduced salaries, but no longer support the team as from 2021 +++

  • News briefs

    Sabu launches campaign for the reopening of stores


    Sabu , the German shoe retailers’ cooperative, has launched a marketing campaign for the reopening of its members’ stores. Together with a local advertising company, BSS Brand Communication , Sabu has started an online and offline campaign. The slogan of the campaign, ”Live here. Buy here - Your specialist shoe ...