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Dickies in footwear partnership with Overland Shoes
Dickies, a US heritage workwear and lifestyle brand founded in 1922, has entered into a partnership for the development and distribution of footwear covering the Europe, Middle East and Africa region with Overland Shoes, a London-based company specialised in licensing, designing, sourcing and distributing branded footwear. The first collection will ...
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Genesco launches its Wrangler footwear collection
Genesco launched its Wrangler footwear collection, marking an important milestone in its multiyear licensing agreement with Kontoor Brands announced in July. The fall 2026 collection launched on Sept. 15 on Wrangler.com, with availability at select retailers across the US rolling out later in the season. Retail prices range from $100 ...
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ArticleLeder & Schuh repositions Humanic and Shoe4You
The Austrian footwear retailer Leder & Schuh AG is repositioning its two retail chains Humanic and Shoe4You as it seeks to build on revenue growth in 2025 and accelerate expansion. Humanic will strengthen its positioning as a “House of Brands”, focusing on “a curated multi-brand concept that brings together ...
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Deichmann rolls out its loyalty program in Germany
The German footwear retailer Deichmann Group has launched its customer loyalty program Deichmann Plus in its home country, linking its stores, online shop and digital services. The program offers members personalized promotions and additional services related to their shoe purchases across all channels, including in-store, online and via the ...
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Ochsner Shoes brings Navyboot back to the Swiss market
The Swiss footwear retailer Ochsner Shoes is reviving the Navyboot brand in the Swiss market with a new collection of shoes and accessories. The relaunch range comprises around 60 men’s and women’s models, spanning loafers, business shoes and sneakers, as well as eight women’s handbags. Manufactured in Portugal and ...
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Sportup relaunches the L’Alpina brand
Sportup is relaunching the L’Alpina brand that it bought in 2025. L’Alpina is being positioned as an premium activewear and lifestyle label with a focus on trail running. Founded in 1946 in Milan, L’Alpina was an established brand in technical mountain clothing. It presented its first apparel collection under ...
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ArticleCortina returns to its private label roots
Cortina is returning to its private label roots and doubling down on efforts to contain the price of its footwear after recently abandoning efforts to develop its SJ label as an independent brand. Dieter Vyls, the Commercial Director of Cortina, said that the decision to cease efforts to develop SJ ...
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ArticleTamaris rebrands Tamaris Comfort as Tamaris Wide Fit
Tamaris is rebranding its Tamaris Comfort line to Tamaris Wide Fit, as it sees extra width as a ”real differentiator” for the brand. The brand noted that since the autumn/winter 2022 collection, it has been serving the comfort and wide-fit segment under the under the label Tamaris Comfort together with ...
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Deichmann moves media planning in-house with AI platform All Eyes On Screens
Deichmann, the German footwear chain that operates more than 4,600 stores across Europe, is restructuring its media planning and shifting operational control in house. The company has signed with All Eyes On Screens (AEOS), a German AI media technology firm, to deploy its AEOS OS (AI media operating system) as ...
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ArticleHooijer takes over the distribution of Geox in Germany and the Netherlands
The Dutch distribution and wholesale company Hooijer Footwear Group will take over the distribution of the Italian footwear brand Geox in Germany and the Netherlands starting with the spring/summer 2027 sales season. The move adds Geox to a brand portfolio that already includes Birkenstock, Keen and Scholl, and marks ...
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Skechers signs Falcao and family as Latin America brand ambassadors
Skechers has appointed Colombian football striker Radamel Falcao García as a brand ambassador for Latin America, with the deal extending across performance and lifestyle categories and covering his family as a unit. Falcao, who plays for Bogotá club Millonarios in Colombia’s top flight, will compete in the SKX_2 Elite football ...
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Rodolfo Zengarini obtains the Trussardi footwear license
Rodolfo Zengarini, an Italian footwear manufacturer based in Montegranaro, has obtained the license to produce men’s and women’s footwear under the Trussardi brand. The first collection is scheduled for the spring/summer 2027 season and will be distributed across key international markets through a selected network of retail outlets and wholesale ...
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ArticleSperry and Abercrombie & Fitch enter a global collaboration
Abercrombie & Fitch entered into a global collaboration with Sperry, renewing a relationship first established in the 1930s. The collection will include seven apparel styles ranging from $55 to $150. It also introduces five exclusive footwear styles that reimagine Sperry’s Authentic Original Two Eye Boat Shoe and the Authentic Original ...
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Rocky Brands expands partnership with Guidefitter
Guidefitter, a US outdoor recreation technology platform connecting brands with outdoor professionals, expanded its partnership with Rocky Brands by adding two additional brands from the footwear company’s portfolio: The Original Muck Boot Company and Xtratuf. “Following the success we’ve seen with Rocky on the platform, expanding our partnership to include ...
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Shoe Gummi becames a multi-category foot comfort brand
The American entrepreneur Shantel Jackson is scaling her patented high heel innovation Shoe Gummi, an outsole technology designed to prevent high-heel discomfort, into a multi-category foot comfort brand. The brand now comprises a new range of accessories including Gummi Dots, Gummi Straps, Gummi Inserts, Toe Gummi, Arch Gummi, luxe slippers ...
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ArticleVersace and Onitsuka Tiger debut footwear collab
The TAI-CHI Sakura drops this Thursday – and shows how far Japan’s heritage sneaker brand has traveled from the track.
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Deichmann runs campaign across Europe
Deichmann ran throughout March a advertising campaign across Europe that appeared in stores, on TV, social media, online retail platforms and via out-of-home advertising. The campaign of the German footwear retailer centered on everyday situations from the customer’s perspective. Scenes such as tying shoelaces or choosing small sizes illustrate ...
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ArticleWhy a veteran of the footwear industry has decided to launch three new brands
Joseph (Joe) Trybulec, the owner of Trybulec Enterprises and a business partner in Integra Trade Solutions, a US-based logistics company, has decided to launch three new brands covering different market segments. It has been a long-held dream for Trybulec to create an international fashion brand, and he is the sole ...
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ArticleTamaris launches the TMRS Men shoe collection in Germany
Tamaris, a brand of the German footwear manufacturer and distributor Wortmann Group, is launching its new sub-brand TMRS Men, its first men’s shoe collection, in the German market. TMRS Men originally debuted with the spring/summer 2025 season in selected markets, including France, Belgium/Luxembourg, Greece, Austria, Italy, the Netherlands, Sweden, Norway, ...
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ArticleMicam outlines four macro-trends for the next fall/winter season
Thanks to a collaboration with Livetrend, a digital platform specializing in trend and market analysis, Micam, the international footwear trade show scheduled to take place from Feb. 22 to 24 at the Fieramilano Rho exhibition center outside Milan, has identified four macro-trends for the fall/winter 2026-2027 season. According to Micam’s ...
