All Marketing articles

  • News briefs

    Crocs enters collaboration with Justin Bieber

    2020-10-19T07:48:00Z

    On Oct. 13, Crocs released a limited edition of clogs deriving from a collaboration with the Canadian singer Justin Bieber, the Canadian singer, globally including China and South Korea. The Crocs X Justin Bieber with drew Classic Clog were sold at $59.99 across select Crocs and partner e-commerce ...

  • News briefs

    Vans names Anderson .Paak as its global music ambassador

    2020-10-14T05:21:00Z

    Vans has announced the appointment of Anderson .Paak as its first-ever global music ambassador. The artist, born as Brandon Paak Anderson and also known as AP , a three-time Grammy Award winning singer, songwriter and producer. AP once worked at a Vans retail store in Topanga ...

  • News briefs

    Ugg sponsors art exhibition in L.A.

    2020-09-15T14:33:00Z

    Ugg is sponsoring the opening weekend of the Hammer Museum ’s “ Made in L.A. 2020 ,” an exhibition organized in partnership with The Huntington , the combination library, museum and botanical gardens in the Los Angeles suburb of San Marino. This fifth edition of the biennial will run ...

  • News briefs

    Tamaris wins German Brand Award

    2020-09-13T07:37:00Z

    Tamaris has won the German Design Council ’s annual German Brand Award in the “Excellence in Brand Strategy and Creation” category for its Fashletics collection. The brand has credited the ad agency Men at Work for its “conceptual support.” Marlena Hanke , head of creation at ...

  • Enjoiya Group
    News briefs

    Camtrade rebranded The Enjoiya Group

    2020-08-18T16:59:00Z

    The U.S. women’s wholesale footwear firm Camtrade has changed names to The Enjoiya Group . The company manufactures and distributes three shoe brands, Enjoiya , Secret Celebrity and Soft Comfort . They have an emphasis on comfort and fit, with price-value also a key component in the market ...

  • Article

    Klarna moves to contain impulse buying

    2020-07-23T10:14:00Z

    Klarna , the Swedish online financial services specialist that works with groups including VF Corp. ’s brand Timberland , Scottish footwear retailer Schuh and British online fashion retailer Asos , has launched a new campaign in the UK called KlarnaSense to encourage shoppers to ”think thrice” before making ...

  • Nike-Logo-220px
    Article

    Nike, Zara, Adidas are the most valuable fashion brands

    2020-07-06T14:03:00Z

    Nike takes the top spot among fashion brands in the top 100 of the BrandZ ranking of the world’s most valuable brands, released by WPP and Kantar. It is followed by two European brands, Zara and Adidas . Nike managed to improve its valuation by 5 percent ...

  • News briefs

    Sebago in co-branding partnership with Baracuta

    2020-06-08T06:17:00Z

    Sebago , the brand owned by Italy’s BasicNet , has joined forces with British fashion group Baracuta for a new spring-summer 2020 capsule collection known as “Sebago with Baracuta”. The collection hit stores in late May after a preview at the Pitti Immagine Uomo trade fair in June 2019 ...

  • News briefs

    Schuhplus to launch its own online stream

    2020-06-01T15:47:00Z

    Schuhplus , the German mail-order retail specialist for extra-large men’s and women’s shoes, will start its own online live stream in July, featuring it at 4 pm everyday. The company has installed an online TV studio over the past four months at its headquarters in Dörverdener for this purpose, investing ...

  • Short stops

    Marketing short stops

    2020-05-24T15:05:00Z

    +++ CCC (Cea Czyni Cuda) , the Polish footwear company, will maintain its sponsorship of the Development Cycling Team  until the end of this season, although with significantly reduced salaries, but no longer support the team as from 2021 +++

  • News briefs

    Sabu launches campaign for the reopening of stores

    2020-04-30T10:56:00Z

    Sabu , the German shoe retailers’ cooperative, has launched a marketing campaign for the reopening of its members’ stores. Together with a local advertising company, BSS Brand Communication , Sabu has started an online and offline campaign. The slogan of the campaign, ”Live here. Buy here - Your specialist shoe ...

  • News briefs

    Joya announces collaboration with Ikea

    2020-04-22T10:13:00Z

    Joya Shoes announced a collaboration with Ikea on April 1. According to the Swiss footwear company, it plans to transform used Ikea bags into shoes, called ”Ikea Billy,” so that employees and customers can move comfortably through the endlessly long aisles in the furniture stores. However, the announcement ...

  • News briefs

    Rieker presents digital image database

    2020-03-26T10:40:00Z

    Rieker , the German shoe company, presented a new digital image database during the Expo Riva Schuh trade show in Italy. Retailers can now access extensive image material and other content for ordered shoes via the digital database. Rieker developed more than 10,000 marketing and product images and videos for ...

  • News briefs

    Lowa hires Angelike Kettenbach

    2020-03-26T10:39:00Z

    Angelike Kettenbach has recently joined the international marketing team of Lowa . The 26-year-old will be responsible for the development, implementation and coordination of Lowa’s point-of-sale support as well as for the management of events, social media activities and international marketing support. The position was recently created to strengthen the ...

  • News briefs

    Tamaris launches international marketing campaign

    2020-03-24T14:54:00Z

    Tamaris , the shoe brand owned by the Wortmann group, has launched an international online marketing campaign under the hashtag #weristjulia (#whoisjulia). Julia is one of the most common first names in Europe among people aged 20 to 39. Tamaris estimates that 17 million women in Germany wear Tamaris shoes ...

  • News briefs

    Ugg's new campaign

    2020-03-24T14:53:00Z

    Ugg has introduced its “ Ugg Collective ” campaign for spring/summer 2020, with photographs by Frederic Auerbach shot at the Eric Lloyd Wright House in the Californian resort of Malibu. Featured in the campaign are Dominique Crenn , who runs the restaurant Atelier Crenn in San Francisco and is the ...

  • News briefs

    The Federation of Spanish Footwear Industry (Fice), the Spanish National...

    2019-12-22T00:00:00Z

    The Federation of Spanish Footwear Industry (Fice), the Spanish National Association of Footwear Commerce (ANCC) and the Association of Footwear Merchants of Madrid (ACC) came together last month to request the immediate withdrawal of an ad campaign by PortAventura World. The company, which operates three theme parks near Barcelona, was ...

  • News briefs

    Görtz has relaunched its digital corporate identity with new features...

    2019-12-22T00:00:00Z

    Görtz has relaunched its digital corporate identity with new features and simplified processes for people to apply for jobs. Site responsiveness, as well as a redesigning of HR processes, which are now run by Softgarden, were the priorities for the German shoe retailer, which recently launched a revamped transactional website. ...

  • News briefs

    Europe's largest shoe retailer, Deichmann, and Wortmann have been judged...

    2019-12-22T00:00:00Z

    Europe s largest shoe retailer, Deichmann, and Wortmann have been judged to be among the 445 best companies in Germany for employee training. Deichmann has a corporate policy that treats its 16,000 employees as the most important partners in the company. It offers opportunities for personal development to its staff: ...

  • Short stops

    Lloyd has won HashMag's blogger award for its biker boot...

    2019-12-22T00:00:00Z

    Lloyd has won HashMag's blogger award for its biker boot for women made of buffalo leather with decorative elastic lacing elements