All Marketing articles
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ArticleTamaris rebrands Tamaris Comfort as Tamaris Wide Fit
Tamaris is rebranding its Tamaris Comfort line to Tamaris Wide Fit, as it sees extra width as a ”real differentiator” for the brand. The brand noted that since the autumn/winter 2022 collection, it has been serving the comfort and wide-fit segment under the under the label Tamaris Comfort together with ...
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Deichmann moves media planning in-house with AI platform All Eyes On Screens
Deichmann, the German footwear chain that operates more than 4,600 stores across Europe, is restructuring its media planning and shifting operational control in house. The company has signed with All Eyes On Screens (AEOS), a German AI media technology firm, to deploy its AEOS OS (AI media operating system) as ...
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ArticleHooijer takes over the distribution of Geox in Germany and the Netherlands
The Dutch distribution and wholesale company Hooijer Footwear Group will take over the distribution of the Italian footwear brand Geox in Germany and the Netherlands starting with the spring/summer 2027 sales season. The move adds Geox to a brand portfolio that already includes Birkenstock, Keen and Scholl, and marks ...
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Skechers signs Falcao and family as Latin America brand ambassadors
Skechers has appointed Colombian football striker Radamel Falcao García as a brand ambassador for Latin America, with the deal extending across performance and lifestyle categories and covering his family as a unit. Falcao, who plays for Bogotá club Millonarios in Colombia’s top flight, will compete in the SKX_2 Elite football ...
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Rodolfo Zengarini obtains the Trussardi footwear license
Rodolfo Zengarini, an Italian footwear manufacturer based in Montegranaro, has obtained the license to produce men’s and women’s footwear under the Trussardi brand. The first collection is scheduled for the spring/summer 2027 season and will be distributed across key international markets through a selected network of retail outlets and wholesale ...
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ArticleSperry and Abercrombie & Fitch enter a global collaboration
Abercrombie & Fitch entered into a global collaboration with Sperry, renewing a relationship first established in the 1930s. The collection will include seven apparel styles ranging from $55 to $150. It also introduces five exclusive footwear styles that reimagine Sperry’s Authentic Original Two Eye Boat Shoe and the Authentic Original ...
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Rocky Brands expands partnership with Guidefitter
Guidefitter, a US outdoor recreation technology platform connecting brands with outdoor professionals, expanded its partnership with Rocky Brands by adding two additional brands from the footwear company’s portfolio: The Original Muck Boot Company and Xtratuf. “Following the success we’ve seen with Rocky on the platform, expanding our partnership to include ...
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Shoe Gummi becames a multi-category foot comfort brand
The American entrepreneur Shantel Jackson is scaling her patented high heel innovation Shoe Gummi, an outsole technology designed to prevent high-heel discomfort, into a multi-category foot comfort brand. The brand now comprises a new range of accessories including Gummi Dots, Gummi Straps, Gummi Inserts, Toe Gummi, Arch Gummi, luxe slippers ...
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ArticleVersace and Onitsuka Tiger debut footwear collab
The TAI-CHI Sakura drops this Thursday – and shows how far Japan’s heritage sneaker brand has traveled from the track.
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Deichmann runs campaign across Europe
Deichmann ran throughout March a advertising campaign across Europe that appeared in stores, on TV, social media, online retail platforms and via out-of-home advertising. The campaign of the German footwear retailer centered on everyday situations from the customer’s perspective. Scenes such as tying shoelaces or choosing small sizes illustrate ...
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ArticleWhy a veteran of the footwear industry has decided to launch three new brands
Joseph (Joe) Trybulec, the owner of Trybulec Enterprises and a business partner in Integra Trade Solutions, a US-based logistics company, has decided to launch three new brands covering different market segments. It has been a long-held dream for Trybulec to create an international fashion brand, and he is the sole ...
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ArticleTamaris launches the TMRS Men shoe collection in Germany
Tamaris, a brand of the German footwear manufacturer and distributor Wortmann Group, is launching its new sub-brand TMRS Men, its first men’s shoe collection, in the German market. TMRS Men originally debuted with the spring/summer 2025 season in selected markets, including France, Belgium/Luxembourg, Greece, Austria, Italy, the Netherlands, Sweden, Norway, ...
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ArticleMicam outlines four macro-trends for the next fall/winter season
Thanks to a collaboration with Livetrend, a digital platform specializing in trend and market analysis, Micam, the international footwear trade show scheduled to take place from Feb. 22 to 24 at the Fieramilano Rho exhibition center outside Milan, has identified four macro-trends for the fall/winter 2026-2027 season. According to Micam’s ...
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Textiss takes over the Umbro license for France
From 2026, Textiss will take over the French footwear and apparel license for the Umbro brand. Textiss is taking over the license from Groupe Royer, which has held the license since 2016. From January 2026, Textiss will manage orders for the Umbro brand with delivery scheduled in the second half ...
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Bi&Do obtains the Guardiani license for footwear
Bi&Do has obtained until 2040 the footwear license for the Guardiani brand. Based in Noventa Padovana, in the Italian footwear cluster of Riviera del Brenta, Bi&Do has already launched its first collection under the Guardiani brand for the spring/summer 2026 season. However, as part of its effort to spur its ...
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ArticleWortmann to invest €100m in Tamaris
Wortmann Group has announced a sweeping €100 million investment to strengthen brand awareness and further develop the retail strategy of its Tamaris brand. “With an investment of over 100 million euros, Tamaris is launching the most ambitious future offensive in the company’s history,” the German footwear manufacturer and distributor ...
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Skechers President Michael Greenberg enters the Footwear News Hall of Fame
Skechers’s co-founder and President, Michael Greenberg, has been inducted into the Footwear News 2025 Hall of Fame. “Honoring his indelible imprint on the footwear industry, the accolade recognizes Greenberg’s many achievements, including his global retail vision which now encompasses 5,300 Skechers stores—key to the brand’s position as the world’s third-largest ...
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Pantone names Cloud Dancer as 2026 color of the year
Pantone has revealed its 2026 colour of the year: Cloud Dancer, a soft white hue described as “billowy” and “balanced”. The announcement marks the first time the colour authority has selected white since it began naming annual trend-setting shades in 1999. According to the Pantone Colour Institute, Cloud Dancer represents ...
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Havaianas tops The Lyst Index in Q3
Havaianas’ Top flip-flips were the hottest fashion item in the third quater, and Nike placed two shoe models among the world’s top ten most appealing products, according to The Lyst Index. Saint Laurent’s Le Loafer ranked as the second-hottest fashion item, while The Row’s Eel loafer ranked fourth. The Nike ...
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Wolverine named 2025 Company of the Year by Footwear News
Wolverine Worldwide has been named 2025 Company of the Year by Footwear News and will be recognized at the Footwear News Achievement Awards (FNAA) on Dec. 3, in New York City. “Being named Company of the Year by Footwear News is a testament to the innovation, drive, and resilience of ...
