All Marketing articles
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ArticleVersace and Onitsuka Tiger debut footwear collab
The TAI-CHI Sakura drops this Thursday – and shows how far Japan’s heritage sneaker brand has traveled from the track.
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Deichmann runs campaign across Europe
Deichmann ran throughout March a advertising campaign across Europe that appeared in stores, on TV, social media, online retail platforms and via out-of-home advertising. The campaign of the German footwear retailer centered on everyday situations from the customer’s perspective. Scenes such as tying shoelaces or choosing small sizes illustrate ...
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ArticleWhy a veteran of the footwear industry has decided to launch three new brands
Joseph (Joe) Trybulec, the owner of Trybulec Enterprises and a business partner in Integra Trade Solutions, a US-based logistics company, has decided to launch three new brands covering different market segments. It has been a long-held dream for Trybulec to create an international fashion brand, and he is the sole ...
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ArticleTamaris launches the TMRS Men shoe collection in Germany
Tamaris, a brand of the German footwear manufacturer and distributor Wortmann Group, is launching its new sub-brand TMRS Men, its first men’s shoe collection, in the German market. TMRS Men originally debuted with the spring/summer 2025 season in selected markets, including France, Belgium/Luxembourg, Greece, Austria, Italy, the Netherlands, Sweden, Norway, ...
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ArticleMicam outlines four macro-trends for the next fall/winter season
Thanks to a collaboration with Livetrend, a digital platform specializing in trend and market analysis, Micam, the international footwear trade show scheduled to take place from Feb. 22 to 24 at the Fieramilano Rho exhibition center outside Milan, has identified four macro-trends for the fall/winter 2026-2027 season. According to Micam’s ...
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Textiss takes over the Umbro license for France
From 2026, Textiss will take over the French footwear and apparel license for the Umbro brand. Textiss is taking over the license from Groupe Royer, which has held the license since 2016. From January 2026, Textiss will manage orders for the Umbro brand with delivery scheduled in the second half ...
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Bi&Do obtains the Guardiani license for footwear
Bi&Do has obtained until 2040 the footwear license for the Guardiani brand. Based in Noventa Padovana, in the Italian footwear cluster of Riviera del Brenta, Bi&Do has already launched its first collection under the Guardiani brand for the spring/summer 2026 season. However, as part of its effort to spur its ...
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ArticleWortmann to invest €100m in Tamaris
Wortmann Group has announced a sweeping €100 million investment to strengthen brand awareness and further develop the retail strategy of its Tamaris brand. “With an investment of over 100 million euros, Tamaris is launching the most ambitious future offensive in the company’s history,” the German footwear manufacturer and distributor ...
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Skechers President Michael Greenberg enters the Footwear News Hall of Fame
Skechers’s co-founder and President, Michael Greenberg, has been inducted into the Footwear News 2025 Hall of Fame. “Honoring his indelible imprint on the footwear industry, the accolade recognizes Greenberg’s many achievements, including his global retail vision which now encompasses 5,300 Skechers stores—key to the brand’s position as the world’s third-largest ...
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Pantone names Cloud Dancer as 2026 color of the year
Pantone has revealed its 2026 colour of the year: Cloud Dancer, a soft white hue described as “billowy” and “balanced”. The announcement marks the first time the colour authority has selected white since it began naming annual trend-setting shades in 1999. According to the Pantone Colour Institute, Cloud Dancer represents ...
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Havaianas tops The Lyst Index in Q3
Havaianas’ Top flip-flips were the hottest fashion item in the third quater, and Nike placed two shoe models among the world’s top ten most appealing products, according to The Lyst Index. Saint Laurent’s Le Loafer ranked as the second-hottest fashion item, while The Row’s Eel loafer ranked fourth. The Nike ...
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Wolverine named 2025 Company of the Year by Footwear News
Wolverine Worldwide has been named 2025 Company of the Year by Footwear News and will be recognized at the Footwear News Achievement Awards (FNAA) on Dec. 3, in New York City. “Being named Company of the Year by Footwear News is a testament to the innovation, drive, and resilience of ...
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ArticleBioShoes4All project nears finish line with campaign to promote conscious consumption
BioShoes4All, an initiative to bolster the sustainability of Portugal’s footwear supply chain launched in 2022, is nearing the finish line, with the Portuguese footwear industry association Apiccaps announcing in mid-October that 85 percent of BioShoes4All projects had been completed and unveiling an international campaign to promote the conscious consumption of ...
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Marc Fisher LTD celebrates it tenth anniversary
The American footwear brand Marc Fisher LTD is celebrating its 10th anniversary. “Looking back, it’s almost unbelievable what we have built with a small, dedicated team and a tightly focused marketing budget,” said the founder Marc Fisher. “We relied on the product—its quality, style, and functionality—to speak for itself. ...
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Adidas enters the safety footwear market with GLO Brands
Adidas and GLO Brands announced a long-term partnership in the safety footwear market and the launch of adidas pro work, a line of products designed for construction, maintenance and logistics. The first models are expected to debut in the second quarter of 2026 through select distribution partners and channels. The ...
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New Balance and Sézane in sneaker collaboration
The French fashion brand Sézane and New Balance will collaborate for the first time on a limited-edition sneaker. Inspired by the 471 model, these shoes are made with materials and colors designed for autumn days. The exclusive launch will be available in early October on Sézane.com, on the app ...
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Gymshark launches a footwear line in a collaboration with R.A.D
Gymshark, a British brand of fitness apparel, has launched a footwear line in collaboration with R.A.D, a British label of performance shoes. The companies produced two limited-edition models – the R.A.D ONE V2 and the R.A.D R-1 – in five colorways for men and women. The Gymshark X R.A.D collaboration ...
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ArticleGabor launches a new brand strategy, cuts jobs at its Portuguese plant
The German footwear manufacturer Gabor Shoes is revamping its brand identity for the spring/summer 2026 season in a bid to expand its international footprint and customer base. The new brand strategy, “Gabor One,” aims to unify its digital and physical presence across products, packaging and marketing materials, with a focus ...
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ArticleBos Group obtains the footwear license for PME Legend
The Dutch fashion retailer Just Brands has signed a long-term licensing deal with Bos Group International, granting the latter exclusive distribution rights for PME Legend shoes across Europe. The transition is aimed at bolstering PME Legend’s growth and brand presence in the European footwear market. Under the agreement, Bos Group ...
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Piccadilly to celebrate 70 years during Expo Riva Schuh
On June 15, Piccadilly will celebrate its 70th anniversary. The venue of the exclusive event is Spiaggia Olivi on the shore of Lake Garda in Riva del Garda, Italy, during Expo Riva Schuh. “The evening will bring together clients, strategic partners, international agents, board members, and the Piccadilly family business ...
